The Mobile User Acquisition Show
Welcome to the Mobile User Acquisition Show, in which we talk about how to use mobile user acquisition strategies to grow your app quickly and capital-efficiently. Each episode includes strategies, tips and pointers from the leading edge of mobile user acquisition that can help you unlock tremendous growth for your app.The Mobile User Acquisition Show is produced by the team at RocketShip HQ. With 8 figure UA spends managed and over 10,000 ads produced, we deliver profitable growth for breakthrough B2C apps & help them navigate the brave new world of privacy-first, post-identifier marketing. See also: our live workshop series on marketing in a post-identifier world: https://mobilegrowthlab.com/
Latest episodes
Oct 14, 2019 • 3min
🤙🏽The non-obvious benefits of icon changes🔄
You’ve perhaps seen apps and games change icons for specific seasons and occasions. Cute, yes? Absolutely. Catchy? Certainly.Do these really help or impact business or metrics? This episode explains how these icon swaps are impactful.Check out the full transcript and show notes here:http://mobileuseracquisitionshow.com/episode/the-non-obvious-benefits-of-icon-changes/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog**Check out our podcast featuring inside stories of how technology evolves and grows:http://HowThingsGrow.co
Oct 14, 2019 • 7min
😯How mobile attribution differs from web attribution🤖
Why you cant use UTM tags and cookies to attribute traffic on mobile -> and why a device ID based approach is effective.Check out the full transcript and show notes here:http://mobileuseracquisitionshow.com/episode/how-mobile-attribution-differs-from-web-attribution/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog**Check out our podcast featuring inside stories of how technology evolves and grows:http://HowThingsGrow.co
Oct 14, 2019 • 52sec
✨Presenting the Mobile User Acquisition Show💫
I’m very excited to introduce to you a brand new podcast - the mobile user acquisition show, in which we talk about how to use mobile user acquisition strategies to grow your app quickly and capital-efficiently. The mobile user acquisition podcast is presented by me - Shamanth Rao, mobile growth leader and the founder and CEO of the boutique growth consulting firm RocketShip HQ. Each episode includes strategies, tips and pointers from the leading edge of mobile user acquisition that can help you unlock tremendous growth for your app. I have some very interesting and exciting episodes lined up for you - and I'm excited to share those with you soon!**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog**Check out our podcast featuring inside stories of how technology evolves and grows:http://HowThingsGrow.co
