My guest today is Matej Lancaric. Matej is the Director of User Acquisition at SuperScale and a mobile user acquisition consultant who has worked on UA for many hypercasual games. In the past he headed mobile UA for Boombit and Pixel Federation, and is one of the leading experts on UA, particularly for hypercasual games. I’ve been fascinated by hypercasual games - mainly because of the order of magnitude difference some hypercasual games have in their performance compared to other genres - be it in CPIs, IPMs or install volumes. In this interview, I sit down with Matej to understand what forces drive these tremendous metrics and contribute to the scale of hypercasual games.

KEY HIGHLIGHTS

• What sort of metrics hypercasual games are able to achieve.
• Why broad targeting is effective for hypercasual games.
• What sort of creatives are the best for hypercasual.
• What campaign structure and ad set setup Matej recommends.
• What the ideal audience size is for each ad set.
• What strategy works best for UAC, and what is the best way to structure different ad formats within UAC.

Check out the full transcript and show notes here:
http://mobileuseracquisitionshow.com/episode/how-to-unlock-massive-scale-with-hypercasual-games-with-matej-lancaric-director-of-user-acquisition-at-super-scale/

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