
Wizards of Ecom
Welcome to the Wizards of Ecom podcast. The official podcast of the Wizards of Ecom and the Wizards of Amazon Meetup group. The goal of this podcast can be summed up simply: #SelllersHelpingSellers . While the slant is heavily towards Amazon FBA and Private Label, the podcast shares actionable tips and tactics for all areas of online selling.
Latest episodes

May 31, 2021 • 45min
#094 - How to Quickly Get Back to Selling After an Amazon Pesticide Listing Suppression with Vanessa Hung
In the past month, a lot of Amazon sellers received a letter of reminder on pesticide and products with pesticide claims in what seems to be a blast email from Amazon. If you happen to be one of them, here in this episode, Vanessa will shed light on the matter. And as shocked as you may be upon reading the email, thinking what pesticide has to do with your product? Vanessa is here to explain why. Listen in as Vanessa enlightens us on what you should and shouldn’t do with your listings and the proper way to deal with this problem. She’s also sharing with us an effective SOP that she created to help everyone with this issue. So don’t miss listening in. In This Episode: [00:35] Welcoming Vanessa Hung who’ presented twice to our online seller cruise. [04:55] Prior experience to Amazon [05:15] Being a problem solver helped Vanessa a lot in the business world. [09:35] How soft skills can help an Amazon business. [10:55] Why is pesticide an issue in Amazon? [15:15] Amazon is just enforcing the law [19:08] using the correct keywords attached to pesticide may be the reason why [25:40] Why shouldn't you delete the listing when you get a pesticide claim issue? [29:40] Difference between people spending thousands of $ VS. people coming to follow the SOP [34:00] The SOP and visual procedure, Guest Link and References: WEBSITE: https://www.onlinesellersolutions.com/ Email: vanessa@fulltimeamazon.com LinkedIN: https://www.linkedin.com/in/vhungc Instagram: https://www.instagram.com/fulltimeamazon/ Book Reference: La Oracion De La Rana By: Anthony De Mello Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/

May 26, 2021 • 19min
#093-5 Things I Wish I Knew Before Selling on Amazon
Today’s episode is a solo episode with me, Noemi and I’m gonna be sharing with you 5 things I wish I knew before selling on Amazon which I think is very important especially if you are a potential seller looking for a new product or an Amazon newbie. I know it takes courage to start an Amazon business and it sometimes gets overwhelming. So here, according to my experience is a list that you might want to consider looking at that in my opinion will make or break your Amazon business. In This Episode: [00:30]Today is a solo episode. [01:35] Budget management [02:16] Allocating the budget [05:23] Inventory forecasting [08:35] Cash Flow forecasting [12:18] Cost of getting out of stock. [14:55] Inventory limits Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/

May 24, 2021 • 52min
#092-Diagnosing the Problem When Your Amazon PPC Goals are not Hitting the Mark, with Ritu Java
All problems have solutions and that includes what seems to be your unreachable PPC goals. Today, our guest, Ritu Java of PPC Ninja will help us in more ways that one to learn the importance of diagnosing the problem. It sounds very technical, isn't it? Do you think funneling PPC needs expertise? Let's hear what Ritu have to say about that as she discussed the how-tos of troubleshooting the funnel. In This Episode: [00:30] Welcome Ritu java on the show. [04:00] System to troubleshoot the funnel [06:00] Ritu started E-com selling jewelry in Japan and her Ecom background [12:40] Does PPC funneling need expertise? [13:50] Types of conversion rates. [14:40] Types of metrics you need in funneling [22:20] targeting video ads [25:30] Creating video ads for ranking and drive conversion. [28:45] Levels of analyzing the funnel. [30:20] What to look for [31:52] The most frequent culprit: conversion rate [34:30] controlling price thru coupon [41:00] Reasoning why ACOS is high. [47:50] PPC Ninja mastermind courses. Guest Links and References: WEBSITE: https://www.ppcninja.com/ WEBSITE OFFER: https://www.ppcninja.com/ppcmastermind LINKEDIN: https://www.linkedin.com/today/author/ritujava INSTAGRAM: @ppcninja YOUTUBE: https://www.youtube.com/channel/UCD8rdN7WICzerpmGisi8EMQ Book Reference: Theory of Constraints By: Eliyahu Goldratt Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/

May 19, 2021 • 45min
#091 - How to Create Wholesale Bundles, Avoid Common Mistakes, And Maximize Your PL Profits, With Kristin Ostrander
Is it possible to start an Amazon business in as little as $300? Apparently, It is! That’s according to wholesale bundling expert, Kristin Ostrander who will share her expertise and knowledge in what she describes as “Poor man’s Private Label”. Intriguing enough? Let’s explore more of wholesale bundling because in this episode, Kristin also shares where to find wholesale vendors, search volume with bundling, validating data and products that have less competitors. Maximizing your PL with bundling is something you would not want to miss. So tune in and get nuggets and nuggets of information you’ll ever need in wholesale bundling. In This Episode: [00:30] Welcoming Kristin Ostrander on the show. [01:00] What is wholesale bundling? [02:50] Margins for wholesale bundling. [05:02] How to find wholesale vendors. [06:00] Understanding your customer’s needs and supplying their needs. [08:10] good bundle samples. [13:01] Importance of search volume with bundling. [15:10] Searching for products that have less competitors. [19:50] Common mistakes in bundling. [23:35] Best practices to practice not just in bundling but in any PL business. [28:05] How to be different from competitors? [30:50] What is the recommended bundle limit. [37:00] Maximizing your PL with bundling. Guest Links and References: WEBSITE: https://classes.mommyincome.com/ PODCAST:https://podcasts.apple.com/us/podcast/the-amazon-files Book References: No Excuses By: Brian Tracy Green Lights By: Matthew McConaughey Dream Big Step Small By: Kristin Ostrander Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/

May 17, 2021 • 44min
#090-How to Control Product Quality Levels with Your Factory in China, with Mitchell Johnson of V-Trust
On Today’s Episode, we have a returning guest from my most trusted inspection agency, V-trust, Mitchell Johnson. Mitchell is back the second time around in this 3-part series to discuss further more about the importance of product quality inspections. Controlling product quality is something every business product owner must look into not only to increase the value of their product and to meet consumers needs but also for their own gain and peace of mind especially when their manufacturer is abroad. Mitchell enthusiastically shared with me 3 important things you’ll need before getting into anything, things that may influence product quality and how to address them, types of inspections recommended for better product quality and cost of inspections under V-trust. So, don’t miss the show especially if quality is your priority. In This Episode: [00:30] Welcoming back Mitchell Johnson from V-trust. [02:15] I’ve been duped $81,000 before I learned of V-trust. [03:50] Why controlling product quality is important. [06:20] The first you’d need is your golden sample. [08:38] When so you need the sample? ODM is one way to get a sample done. [11:00] How sample checking works. [14:55] Lab testing samples can also be done. [16:15] Things that may influence quality. [19:30] Check templates available online. [20:17] Product specs [23:55] V-trust makes recommendations/consultation on addressing problems or the next step. [32:40] Inspection types: PSI,Production inspection. [34:17] Cost of inspections with V-trust. [37:20] Last thing to note: Defects Guest Links and References: Email: mitchell@v-trust.com WEBSITE: https://www.v-trust.com/AboutUs/ContactUs WEBSITE OFFER: http://www.v-trust.com/ecommerce-bbms.aspx DISCOUNT CODE: wizard Sample Documents: Component/Construction Data Form (CDF): Tech pack for apparel: Book Reference: Freakonomics 2 or Super Freakonomics By: Stephen J. Dubner Steven D. Levitt Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/

May 12, 2021 • 39min
#089 - How to Leverage Amazon Influencers To Create Amazon Live Videos With Carlos Alvarez
Today we have a very special guest. My mentor, my co-host, none other than The Carlos Alvarez. I'm very much excited to get across and learn more about Amazon live videos and how to leverage Amazon Influencers to do Amazon Live which Carlos has run through in this episode. Find out why Carlos recommends to apply for Amazon live as soon as possible and why he suggests to go live daily. In This Episode: [00:30] Welcoming my Co-Host, Carlos Alvarez in the show. [01:30] Amazon live video according to Carlos. [02:50] 3-ways you can go Amazon live. [06:35] Why is it important to get approved as influencer? [11:00] Influencer Vs. Content creator. [15:40] Tools we use during Live shows & bringing in an influencer as a remote guest. [17:40] Should you go fancy or not on Live? [18:09] Using a script on Live. [18:58] SOPs done before going live. [28:30] Copyright with Amazon live. [30:00] Hiring or paying an influencer. Guest Links and References: WEBSITE: https://bluebirdmarketingsolutions.com/ FIVERR: https://www.fiverr.com/bigspaniard/answer-all-your-amazon-seller-business-questions Book References: Atlas Shrugged By: Ayn Rand Fountainhead By: Ayn Rand Virtual freedom By: Chris Tucker Links and References: Wizards of Amazon: https://www.wizardsofamazon.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Text “Amazon” to 69922 Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/

May 10, 2021 • 56min
#088-The Pros & Cons of Manufacturing Your Private Label Product in the USA with Alexander Fedorowicz
Something that I have had high on my list of priorities over the years but has been elusive to me is manufacturing my own product here in the USA. So, having Alex here on the show today sheds light on this possibility. If you happen to have the same goal as mine, this show is something to catch. Alex who came from a different professional background will enlighten us that experience makes a big difference and impact on his decision to start manufacturing his private label in the US. He’s been generous enough to share with us the pros and cons of it. In this Episode: [00:28] Introducing Alex Fedorowicz, Founder of QRX Lab. [02:58] Alex talks about his background as in IT. [07:35] Building everything from scratch [09:10] Starting from re-selling. [14:50] How they started their own brand. [18:00] Manufacturing their own started packaging. [23:27] Experience makes a big difference. [28:58] Manufacturing daily. [35:35] Lead time for manufacturing in the USA. [50:40] Main focus is to grow the brand. Guest links and References: LINKEDIN: https://www.linkedin.com/in/alexanderfedorowicz/ Book Reference: Founders at Work By: Jessica Livingston Links and References: Wizards of Amazon: https://www.wizardsofamazon.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Text “Amazon” to 69922 Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/

May 5, 2021 • 39min
#087 - 15 Minute PPC Optimization Tips and Tricks with Destaney Wishon
With Amazon’s 12 million product catalog, how do you think buyers can find your product? Ads! But now that everyone’s advertising, it’s important to learn some tips and tricks on PPC optimization. In this episode, we are going to simplify things for you. Know the latest advertising strategy hacks from no other than Amazon ad expert Destaney Wishon. She is also gonna be sharing an easy formula you may refer to for a more profitable ACoS. These and more tips when you tune in. In This Episode: [00:30] Welcoming Destaney Wishon, Co-Founder of Better AMS.com [02:12] The relationship of optimization and ACoS [05:40] Increasing the bid. [06:30] When should you lower your bid? [07:50] Scalability or profitability? [09:18] Variables to consider [10:14] Formula shared by Destaney that you may follow for a more profitables ACOS [18:35] Understand CPC [19:40] Targeting competitor’s listings [23:11] Dive in search term report frequently [28:50] Making a video more scalable [31:50] Migating a co-performing keywords. Guest Links and References: LINKEDIN: https://www.linkedin.com/in/destaney-wishon WEBSITE: https://betterams.com/ YOUTUBE: https://www.youtube.com/channel/UCIyDW8XfX2gTWFHK_otUwAw Book References: How to Win Friends and Influence People By: Dale Carnegie Shoe Dog By: Phil Knight Power VS. Force By: David Hawkins Links and References: Wizards of Amazon: https://www.wizardsofamazon.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Text “Amazon” to 69922 Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/

May 3, 2021 • 38min
#086-Amazon Owes You Money & Why You Should Let GETIDA Recover it For You, with YONI MAZOR
As your business grows, data piles up. Unfortunately, most of the time, you lost track of the auditing percentage of your revenue. Fortunately, there are companies that offer auditing systems that can help you track your inventory, refunds and reimbursements. Who does not love reimbursements, right? Yoni will walk you through how this works and get the money that Amazon owes you. Discover the genius GETIDA system that can help recover your FBA reimbursements here as you tune in. In This Episode: [00:26] Introducing Yoni Mazor, Co-founder and CGO of GETIDA [01:55] Getida’s flexible Amazon reimbursement offers. [05:50] Keeping the company’s value. Biggest reimbursement auditing company in the world. [07:50] A walkthrough the process of reimbursement. [13:00] What you can expect from Getida’s dashboard. [13:55] Four simple steps to enable Getida. [15:45] Amazon being anti-automated. [17:20] Getida’s commitment to sellers and Amazon. [21:25] Getida’s team members. [24:20] Yoni’s position on Getida & how Getida started. [26:50] GETIDA means Get Intelligent Data Analytics. [28:20] How much does Getida recover for you annually? Guest Link and References: WEBSITE: https://getida.com/ Email: Yonim@getida.com LINKEDIN: https://www.linkedin.com/in/yoni-mazor-b204a274 Book References: Sapiens By:Yuval Noah Harari Straight From the Gut By: Jack Welch Shoe Dog By: Phil Knight Links and References: Wizards of Amazon: https://www.wizardsofamazon.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Text “Amazon” to 69922 Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/

Apr 28, 2021 • 59min
#085 - What Is Holding You Back From Achieving Your Goals? With Paul Wilson
What’s holding you back in achieving your goals? Apparently, according to therapist and mindset coach, Paul Wilson, it has something to do with the stuff our mind tells us. You could be feeling like you are going down a wrong road. You might be questioning yourself why everything is going wrong or you could be feeling that it is hard to get where you want to be. If one of these is on your mind, this episode for you. Find out why you have imposter syndrome that’s blocking you from succeeding and getting where you want to be. Ready yourself to get mind blown. In This Episode: [00:40] Paul Wilson, therapist and mindset coach. [01:00] Imposter syndrome and building a rock solid confidence. [01:25] What is the devil’s triangle? [03:34] Brain’s single function [07:00] What comparison does to people. [09:15] Perfectionism [11:00] There’s no such thing as perfection. [12:05] How you’d know you are suffering from impostor syndrome? [17:00] Finding the reason [23:09] Hypnotism [31:25] Finding out what’s stopping you [35:20] Addiction [41:30] Overachieving is one of the mistakes business owners makes Guest Links and References: LinkedIN:https://uk.linkedin.com/in/paulwilsoncoaching WEBSITE: https://www.ahappyhead.co.uk INSTAGRAM: https://www.instagram.com/paulwilsoncoaching/ Book References: The Alchemist By: Paulo Coehlo Psycho Cybernetics By: Maxwell Maltz The Harry Potter Series By JK Rowlings Links and References: Wizards of Amazon: https://www.wizardsofamazon.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Text “Amazon” to 69922 Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/