All problems have solutions and that includes what seems to be your unreachable PPC goals. Today, our guest, Ritu Java of PPC Ninja will help us in more ways that one to learn the importance of diagnosing the problem. It sounds very technical, isn't it? Do you think funneling PPC needs expertise? Let's hear what Ritu have to say about that as she discussed the how-tos of troubleshooting the funnel.

In This Episode: [00:30] Welcome Ritu java on the show. [04:00] System to troubleshoot the funnel [06:00] Ritu started E-com selling jewelry in Japan and her Ecom background [12:40] Does PPC funneling need expertise? [13:50] Types of conversion rates. [14:40] Types of metrics you need in funneling [22:20] targeting video ads [25:30] Creating video ads for ranking and drive conversion. [28:45] Levels of analyzing the funnel. [30:20] What to look for [31:52] The most frequent culprit: conversion rate [34:30] controlling price thru coupon [41:00] Reasoning why ACOS is high. [47:50] PPC Ninja mastermind courses.

Guest Links and References: WEBSITE: https://www.ppcninja.com/ WEBSITE OFFER: https://www.ppcninja.com/ppcmastermind LINKEDIN: https://www.linkedin.com/today/author/ritujava INSTAGRAM: @ppcninja YOUTUBE: https://www.youtube.com/channel/UCD8rdN7WICzerpmGisi8EMQ

Book Reference: Theory of Constraints By: Eliyahu Goldratt

Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/

#092-Diagnosing the Problem When Your Amazon PPC Goals are not Hitting the Mark, with Ritu Java