Wizards of Ecom

The two biggest Ecom platforms in the US are Amazon and Shopify. No comparing cos both can make or break your business in the right management. So, on today's episode, we have a special guest and new friend of mine Caulen Foster, the co-founder of Brain Power, to share with us his expertise, Shopify.  If you are looking at leveraging the power of Shopify, this show is the perfect one to listen into as everything you need to know about Shopify, launching Shopify, evaluating your Amazon PL business into Shopify, the cost to leverage a Shopify business are just a few of many topics we’ve talked about. I made sure you get the finest information so you don’t have a reason not to tune in. ;)    In This Episode: [00:25] Welcoming Caulen Foster on the show. [02:00] Caulen talking about having one of a kind agency [03:45] Business agency partner [06:45] 4 specific things Brain Power looks for in a product. [08:27] The toothbrush test. [13:45] Hands Free toothbrush [16:20] Caulen talks about why they don’t take in all clients. [23:10] Kickstart products [24:20] When should somebody be thinking about shopify? [31:00] Email infrastructure [36:00] How does it look like working with Brain Power? [38:20] Developing offers [43:13] First 3 things to look at. [48:20] Importance of research.   Guest Links and References: Email: caulen@brainpower.agency LinkedIN: https://www.linkedin.com/in/caulenf WEBSITE: https://www.brainpower.agency/   Book References: Breakthrough Advertising By: Eugene Schwartz Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/

Today’s episode is the second of the 2 part Winner YouTube Ads Series and we have today a YouTuber himself, Shash Singh who shares the most helpful tips and tricks in his own skillfully made videos in his channel and he will be sharing golden nuggets on leveraging YouTube ads for your Ecom business. Listen in for easy tips for a more profitable Youtube adversitizing and best practices and strategies you must know. In This Episode: [00:39] Welcoming Shash Singh [01:42] Youtube ads, what you need to know. [03:45] Scaling for Youtube ads Vs. Facebook [04:30] Types of products that work for YouTubeE ads. [09:10] Budget for starters. [10:30] Youtube ads Vs Facebook ads benefits [12:20] Common misconception and understanding YouTube ads. [13:20] Importance of sound in an ad. [15:16] Best length of an ad. [21:00] CTA in the video. [25:50] Targeting options.   Guest Links and References: WEBSITE: https://linxdigitalagency.com/employees/shashwat/ YOUTUBE: https://www.youtube.com/channel/UCjP4kqaIiSnxiLApPFrDOWA FACEBOOK: https://www.facebook.com/LinxDigitalAgency/ Book References: Foundation Series By: Isaac Asimov How to Fail in Almost Everything and Still Win Big By: Scott Adam The Hobbit By: JRR Tolkien Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/

Let’s face it, campaigns and launches are quite big to handle on our own especially when we don’t have a wide network. We definitely need a hand in promoting and getting our products reach more. That’s when influencer marketing comes in. In Today’s episode, we are joined by Dan Fernandez of Tomoson- an influencer marketing platform to share with us everything we need to learn in engaging influencers in boosting Amazon sales. In This Episode: [00:28] Welcoming Dan Fernandez on the show [02:11] What is Tomoson and what does it do? [04:50] step by step walkthrough on how Tomoson works [12:45] User/Influencers Data [15:05] How to tell which influencers are perfect for your campaigns. [18:45] 10% ratio doesn’t work for everyone. Here’s why. [19:50] How influencers can apply for a campaign under Tomoson [28:50] Giving influencers the direction. [34:25] Working with mommy influencers/bloggers works most of the time. [36:40] Hate Content Less means [42:15] How do you cope and deal with it? Guest Links and References: WEBSITE: https://www.tomoson.com/ Book References: The Lean Start-up By Eric Ries The Four Hour Workweek By Timothy Ferris Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses  Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/

YouTube advertising and what impact it gives a brand is the hot topic I’d like you to benefit from today and we have our guest, Tom Breeze to help us understand the psychology and emotions behind the ads. Why do we need to target Youtube ads?  BECAUSE youtube gets millions of views daily and as the high percentage of viewers and users increase, advertising on YouTube can definitely attract old and new audiences. It’s only a matter of how impactful an ad is.  So tune in and get nuggets of information.   In This Episode: [01:03] Welcoming Tom Breeze [04:18] Impact to people through ads [07:35] Emotional desire [13:24] Identifying the emotion  [17:30] Psychology of the customer [18:40] The story of the brand [19:40] Important CTAs to ads [26:35] What’s best for the viewers [27:10] Low cost or high-cost production [33:20] Creating a brand story [38:00] Buying what product means [40:00] Brands that got it wrong & brands that got it right.   Guest Reference: FACEBOOK: https://www.facebook.com/TomBreezeOfficial/ LinkedIN: https://uk.linkedin.com/in/tombreeze WEBSITE: https://www.viewability.co.uk/?r_done=1   Book References: Made to Stick By: Chip and Dan Heath  Hidden Persuaders By: Vance Packard Master & its Emissary By: Ian Mcgilchrist Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofecom.com/#course Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/

In Today’s episode, Noemi and I will be hosting the show and we are joined by a mutual friend, fellow Wizards of Amazon and veteran Amazon seller, Marc Furma. And to make WOE podcast’s 100th episode special and to thank you all for sticking out with us, we bring you a topic that is close to every Ecom business owners, logistics.  Speeding up and building same-day check-ins, avoiding future OOS strategy, developing relationships,  2D barcodes, SPD over palate and 3PL plans before Q4 are among the most valuable topics we have discussed in today’s episode that you wouldn’t want to miss. So tune in and learn more logistic ins and outs. In This Episode: [00:25] Today’s episode is with my co-host Noemi Bolojan and our guest is fellow wizard, Marc Furma. [02:10] 100th WOE podcast episode. We look forward to your podcast reviews and feedback. [02:35] True or false  [05:00] Avoiding OOS in future. [06:30] Marc talks about the shipping business and how it looks. [07:50] About not shipping directly on Amazon. [11:15] Having side by side FBM & FBA and how it plays a part. [19:24] Talking about making a sustainable shipping business. [20:57] How to do same day check-ins and who to develop relationships to do so. [25:24] How do you stay persistent yet respectful? [31:55] Experience of 2d barcodes and how it speeds up check-ins. [37:23] 3PL for Q4 [39:50] Summary of solutions to shipping problems   Guest References: LinkedIN: https://www.linkedin.com/in/marc-furmanski-30a8ab14 FACEBOOK: https://www.facebook.com/marc.furmanski Telegram: amazongroupchat.com   Book References: Who Moved My Cheese By: Dr Spencer Johnson The Art of War By: Sun Tzu Rich Dad Poor Dad By: Robert Kiyosaki Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/

Your ultimate guide to growing and building your list in a podcast episode. How to start, how to grow, creating campaigns and every strategy you’ll need to know in email marketing compressed in 45 mins with no other than The Carlos Alvarez. I learned a lot and I know you’ll pick-up a thing or two in making a profitable email listing. So tune-in cos big nuggets awaits. In this Episode: [00:40] Welcoming my co-host and mentor Carlos Alvarez [01:35] List building and its importance. [03:00] Tools to create a contest. [05:55] Active campaigns. [06:10] Rates for the basic tools you’ll need. [07:30] How does it take to learn and study list building? [09:40] Ins and Outs of doing contests. [13:45] Knowing who’s on your lists. [16:40] How do you start? [19:35] How long do you see the result? [24:45] How much do you spend by starting small? [26:25] How to start facebook page ads through your listing? [30:30] Connecting with your followers and people on your list. Guest References: WEBSITE: https://bluebirdmarketingsolutions.com/ Telegram: Amazongroupchat.com Book Reference: Ask and Choose By: Ryan Levesque https://www.amazon.com/Ask Rebels Guide to Email Marketing By: DJ Waldow and Jason Falls Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/

The Prosper Show is finally happening after more than a year of pandemic. In this episode, Brian Anderson, the producer of the show tips us off what to expect in the show.   The Prosper Show being the largest continuing education conference in the US for established Amazon sellers, is bringing us 28 sessions to expect, network opportunities and the chance to meet 40 awesome speakers and Amazon experts.   In This Episode: [00:27] Brian Anderson, producer of The Prosper Show [01:15] Brian talks about the 1st show after the pandemic hit, finally happening. [02:30] What makes prosper show different from other show? [05:04] Experience in putting the show together. [12:05] Balancing education and sponsors. [12:50] Breakdown of the coming show. [19:00] Carousel model [20:00] What’s included in the ticket? [22:50] Safety precautions for the attendees. [30:35] There are different types of sessions, workshop to choose from. [33:40] CODE: CA21 to save  [33:50] Conference, workshop, exhibit pass rates.   Guest References: WEBSITE: https://prospershow.com/ LinkedIN: https://www.linkedin.com/company/prosper-show Email: brian.anderson@emaraldx.com WEBSITE Promo Code: CA21 Book Reference: A Prayer for Owen Meany By: John Irving   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/

Using bulk files is one thing I wish I had done long ago. Now that I’m doing it, I realized it could really save a lot of time. So Today, in this episode, we have a bulk file expert guest, Elizabeth Greene of Junglr to educate us with all things bulk file. If you are one of the people who haven’t heard or have not decided whether to use bulk files or not, this episode will help you decide and convince you how helpful and useful bulk files is. If you want to make it simpler and easier for you in terms of quick bid, save time with ads effortlessly, optimize and organize campaigns, then bulk files are recommended for you and is discussed in this episode. So tune in! In This Episode: [00:25] Introducing Elizabeth Green, Co-founder of Junglr. [02:47] Bulk files is your entire account in a spreadsheet. [04:20] Leveraging the power of spreadsheet. [06:08] Where can you download bulk files? [08:05] Time frame or date ranges you should be filling up your spreadsheet. [11:35] Types of campaigns recommended- product and sponsored brands. [16:50] Test run the bulk files. [17:40] Error codes and fixing them. [18:50] About error port. [21:85] Most helpful thing for a beginner. [27:55] Why you can’t change the name of your listing during campaign? [30:55] Creating portfolio with monthly budget. Guest Links and References: LINKEDIN: https://www.linkedin.com/in/elizabeth-greene-junglr WEBSITE: https://www.junglr.com/ YOUTUBE: https://www.youtube.com/channel Book References: How to Make Friends and Influence People By: Dale Carnegie The Bible It Takes What it Takes By: Trevor Moawad Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/

From his humble beginning and inspiring Amazon origin story to being a sought-after Amazon thought leader, Andrew Morgan, is sharing these with us. From side hustles to building his own Amazon management agency. With a company of 48% conversion rate that helps brands navigate the challenges of Amazon for sellers and vendors, Andrew gives the biggest advice you should hear. In This Episode: [00:30] Introducing Andrew Morgan, founder of Marknology [03:30] Andrew’s background before doing upwork. [10:00] How it all started with Upwork. [15:54] How companies like Adidas found him. [20:20] How Andrew had to convince Adidas to optimize their PPC. [29:30] Andrew’s first mentorship [31:40] What kind of brand he looks for? [34:10] What it’s like to be an Amazon Thought leader? [39:00] Andrew’s big advise Guest Links and References: WEBSITE: https://www.marknology.com/ INSTAGRAM: https://www.instagram.com/andrewmorgans/ LINKEDIN: https://www.linkedin.com/in/amorgans YOUTUBE: https://www.youtube.com/channel Book References: Jab Jab Right Hook By: Gary Vaynerchuk Tribe By: Sebastian Junger Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/

Here for the second time in the show, PR expert Norman Farrar. He talked about the difference between press releases and PR as in public relations. Press releases are your business’ ticket to publicity. In This episode, Norman will share with us how to use press releases effectively in your businesses and in Amazon businesses? The power of press releases is the reach, the exposure, attention and publicity. Publicity benefits businesses in many ways including better visibility, increased traffic, and awareness. Now, when and how to use it and how to write it is discussed in this episode together with best converting keywords, quality and poor quality links, linking content, cost of press releases and more. So if you want to get these nuggets of information, tune in! In This Episode: [00:25] Welcomes 2nd time guest of WOE, Norman Farrar. [01:48] Press Release VS. Public Relations. [03:10] What stage in your business is best to do a press release? [05:10] What is the best press release strategy for a business or product pre-launch? [09:01] The quality links. [12:45] Authority in press release [21:00] best converting keywords [26:00] Press release gets rejected. Why and what you can do about it? [27:00] Why should you put your info in your press releases? [29:30] How does it look like working with Norman Farrar for a press release? [31:20] Linking content [38:30] What’s in it for you if you made it to the editor's choice? [40:40] What is a brand builder? Guest Links and References: WEBSITE: https://normanfarrar.com/ Email: norm@amz.club.com Podcast: https://lunchwithnorm.com/   Book References: The E-myth By: Michael Gerber The Four Agreements By: Don Miguel Ruiz JrJanet Mills   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/