Wizards of Ecom

Do you know that your product photo might be the cause that you’re not ranking? Surely we’ve heard a lot of factors that launch fails. This is just one of many tips, hacks and tricks we are getting help from the expert. On Today's episode, veteran Amazon seller, and the host of My Amazon Guy YouTube Channel, Steven Pope is here to share with us the 3 important things to do and not to do on product launching. Steven will be dropping bombs on product selection and targeting demographic as well. So tune in and all ears for more juicy data. In This Episode: [00:28] Welcoming Steven Pope on the show. [03:50] What is My Amazon Guy? [05:00] Indexing in keyword hack. [06:40] Diminishing returns. [09:40] Product selection. [12:30] Pick a product you understand and know. [15:50] Targeting demographic. [16:20] Narrowing down your target demographic. [20:10] When to hire a model? [21:31] Steven’s recommended tools. [25:25] Picture testing. [26:40] Changing the photo might be the solution to a low ranking. [28:55] How much would you spend on picture testing? [33:43] 3 important things you should do while launching. [38:06] 3 things you shouldn’t do on launches.   Guest Links and References: PODCAST: https://podcasts.apple.com/us/podcast/my-amazon-guy Book Reference: The Black Swan by Nassim Nicholas Taleb Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/

If you are one of those who have not tried or don't know how to start with google ads, you wouldn’t want to miss out on this episode as we unravel an amazing ranking juice that is google ads. We’ve heard it once or twice in this show about the power of google ads but we’ve yet to hear tips and easy tricks on ranking, launching and continually driving sales of your Amazon FBA through google ads by nonetheless, Adam Heist, 7-figure Amazon seller and Youtube creator with coaching content. He’ll share his knowledge like he does in his channel, so tune in.    In This Episode: [00:37] Welcoming Adam Heist in the show. [02:13] Back story of how he started with google ads. [06:25] Keywords that will work for you. [13:16] Difference between exact and others. [17:00] Budget you need for google ads. [22:14] Linking google ads to PPC. [27:39] Recommended conversion tracking. Guest Links and References: YOUTUBE: https://www.youtube.com/channel/UC-sbTMR8bzv0YIdKNhlyLDw FACEBOOK: https://www.facebook.com/groups/234851968062626/ WEBSITE: https://sellerise.com/   Book References:  Deep Work by Cal Newport Purple Cow by Seth Godin Principles by Ray Dalio   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/

Bad reviews are bad for business and no Amazon seller wants that because bad reviews hurt the business by lowering your rank or your visibility. That made Sellerise come up with a tool that apparently is going to deal with your bad reviews, automated way. Without further intro, Review Puncher, a promising tool by Sellerise, co-founded by our guest Today, Dima Kubrak. Dima enthusiastically talked about the breaking news in this episode before the tool was launched. Hear it first and learn about it first. Tune in and you’ll be as excited as Iam to experience Review Puncher. In this Episode: [00:22] Welcome a very good friend of mine in the show, Dima Kubrak, founder of Sellerise. [01:42] Dima talks about inspiring people. [05:40] Rise conference shouldn’t be missed. [06:00] A sold out conference in November. [08:06] Review Puncher will be launched with the goal to help sellers deal with negative reviews. [09:00] The story behind Review Puncher [12:00] What to expect on Review Puncher? [13:00] The tool is for every Amazon seller. [14:45] White hat tool [17:45] Automated system [18:30] Timeline of smart alert [22:14] Behind the team are hardworking and dedicated people. [26:20] The cost of the tool. [31:20] 20 more tools on Sellerise at $49.90/month. Guest Links and References: WEBSITE: https://sellerise.com/ LINKEDIN: https://www.linkedin.com/in/dima-kubrak Book Reference: Straight Line Leadership - by Dusan Djukich: Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/

For the Nth time in the show we bring you Alina Vlaic, ranking and PPC expert to talk about topics that are seldom talked about in terms of ranking. We are also going to be modelling my very own experience working with AZ rank to discuss common and uncommon scenarios on ranking.  Find out why Alina says Ranking is not the top priority. This is a lot more multi ranking tips and tricks you wouldn’t want to miss in this 70 mins show. In This Episode:  [00:28] Alina Vlaic, 4th-timer in the show. [02:59] Ranking according to Alina. [07:59] Ranking service VS other platforms [14:00] Downside [18:25] Honeymoon stage in product launch [23:58] How long does honeymoon period in ranking  [28:00] Alina’s tips and tricks [30:50] How to select keywords we use for a product [46:00] Frequently bought together [59:30] Ranking is not the top priority. Guest Links and References: WEBSITE: https://azrank.com/ FACEBOOK: https://www.facebook.com/AZRANKcom​  INSTAGRAM: https://www.instagram.com/alinavlaic/?hl=en  INSTAGRAM: https://www.instagram.com/azrank_com/​  YOUTUBE: https://www.youtube.com/channel/UCfKy…   Book References: Negotiation by Chris Voss How to Talk so Kids Will Listen by Adele Faber and Elaine Mazlish Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/

Today, I’m riding solo where I'd like to share with you all something close to heart. I'm gonna share with you my top 5 Podcasts- consuming podcasts specifically about Amazon. I'm also gonna be sharing why I like listening to them and why you should listen too.  These are Amazon seller podcasts in these criterias that make them on the list is no fluff, actionable, and easy to consume podcasts. It’s a difficult list to make and making sure the list is worth it. So listen in!   In This Episode: [00:25] It’s a solo episode with me, Carlos Alvarez [00:39] My top 5 Amazon specific podcasts that consume me. [01:20] Online seller cruise promotion [03:40] The criterias for the list. [07:35] #1 Seller Sessions by Danny McMillan co-hosted by Izabela Hamilton & Sharon Even [11:37] #2 Ecom Crew by Mike and Dave [16:30] #3 PPC Den Hosted by Michael Erickson [20:40] #4 Firing the Man by ken and David [24:18] #5.1 Seller Round Tables by Andy arnott and Amy Wees [26:13] #5.2 The Amazon Seller by Andy Slamans and Liran Hirschkorn    Podcasts References: https://sellersessions.com/ https://www.ecomcrew.com/ https://www.adbadger.com https://firingtheman.com/ https://sellerroundtable.com/ https://podcasts.apple.com/us/podcast/the-amazon-seller-podcast Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/

Making money from your list. Isn’t that exciting to hear? Email marketing is not a new marketing strategy but not all is using it and maximizing its potential. This topic has been discussed in this podcast for several times now and here we are talking about it again and how you’d benefit from it if you use it wisely. In this episode, Michael Gavin, who’s an email marketing expert, will share with us the potential that is Email Marketing. You’ll hear from him how to start and strategize your email marketing to a more profitable tool, engaging the audience from your list as well as tips and tricks to a fun email. So tune in and learn a highly effective marketing strategy that costs less.   InThis Episode: [00:40] Welcoming Michael Gavin on the show. [01:50] Michael talks about his background and experiences. [05:15] Email marketing according to Michael. [07:58] What is starting on email marketing like? [11:01] Building list is a priority. [12:40] Email marketing tips and tricks. [16:00] Time and budget doing it yourself. [22:00] maximizing pop-ups. [25:50] Most common mistakes with email marketing. [29:00] Being product centric is not good. [31:00] Collaborations with competitors.   Guest Links and References: WEBSITE: https://nolimitemail.com/ Book References: Great Leads By: Michael Masterson Rich Dad Poor Dad By: Robert Kiyosaki  4 Hour Workweek By: Timothy Ferris Think and Grow Rich By: Napoleon Hill Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/

From being a badass at MMA ring to being a badass Kickstarter fundraiser, Mina Elias is joining us in this no holds barred episode where he’ll talk about how he aced his first Kickstarter campaign.  Crushing a Kickstarter is one thing, turning it into an Amazon PL success is another. Let’s hear it from a PL pro. Having been successful on a supplement label, let’s learn the brilliant idea of his coffee alternative that’s launched on Kickstarter. Tune is as he shares his tactics, his regrets, and all what’s to do when launching a Kickstarter.    In This Episode: [00:28] Welcome Mina Elias on the show. [03:05] Mina talking about a genius Kickstarter product. [09:15] What is a Kickstarter according to Mina? [12:45] What is an early adopter? [15:00] Being a supplement seller on Amazon. [17:27] Challenging himself is how he started the Kickstarter campaign. [21:45] How is 250% fund on kickstarter a failure? [26:00] Building mailing list and sms blasting. [29:20] Nailing a kickstarter by pitching. [41:53] How would Mina do it the next time?   Guest References: INSTAGRAM: https://www.instagram.com/egyptian_prescription_elias PODCAST: https://podcasts.google.com/feed/   Book References: Be Obsessed or Be Average By Grant Cardone Peak Performance Elevate your Game By Stulberg and Magness Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/

In Today’s episode, we are going to talk about a powerful tool not many are aware of, Google my Business. Google My Business was launched in 2014 but not a lot of businesses know how to leverage it for more sales and rank. We have today The Bearded Guy, Norm to educate us all with the power that is Google my business. He brilliantly talked about everything a newbie should know about GMB and how to optimize it and use it for your business’ advantage. He’ll walk you through on starting GMB, getting ranked by Google and the authorities it gives you to access all your URLs in one single platform. These and more if you tune in.   In This Episode: [00:39]  Welcome for the 4th time on the show, Norman Farrar. [01:20] Google My Business according to Norm. [02:38] How Google my Business helps your business. [06:10] Anchor URL [07:00] GMB is FREE and other features that are also free. [08:55] Ranking your products with photos and descriptions [10:30] Traffic can go up over 1000% [12:55] Google suggests keywords for you. [14:00] Verifying your address. [15:30] How Google gets you ranked. [18:00] Types of keywords to use to pick up speed to rank. [22:00] What else can you do with GMB? [23:20] Step by step posting in GMB. [27:35] Uploading keywords to reach photos. [29:00] What else can you upload and get ranked? [30:50] Insights by GMB. [31:00] Repurposing your posts and reviews. [33:00] Saving thousands of dollars with GMB. [33:50] 100% organic ranking [35:40] Should you do it yourself or get someone to do GMB for you? Guest Links and References: WEBSITE: https://prreach.com/ PODCAST: https://lunchwithnorm.com/ YOUTUBE: https://www.youtube.com/channel/UCYohth9WsJkvegQQC6HjHJg Book References: Crossing the Chasm By: Geoffrey Moore In Search of Excellence By: Peters & Waterman The Exitpreneur’s Playbook By: Joe Valley Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/

On Today’s episode, we have one of my favorite bloggers, co-creator of 21-day blog challenge, EntreResource Blog creator that blogs about everything he knows and things he loves to share about ecom and everything.  Now, in this episode we are gonna dive deep into Affiliate Marketing. What you need to know, how to start, how to earn money from it, and how to be big with affiliate marketing are some juicy topics Nate shared with no holds barred. And here’s the news, affiliate marketing is not only for affiliate marketer. An average person with no experience can succeed and be a full time affiliate marketer and you are gonna hear everything about it in the show so, tune in! With his book coming out at the end of this month, Nate shared what you can benefit from it which I myself is excited to have my hands on. You wouldn’t want to miss a second of this episode cause everything is nuggets after nuggets.  In This Episode: [00:36] Welcome Nate to the show. [01:20] Writing about the process in his blogs. [02:50] The dunning kruger effect. [05:30] Affiliate marketing according to Nate. [09:45] Do you get money and how much realistically do you get from affiliate marketing? [13:20] Nate talked about his upcoming book as being something evergreen and can learn from in future. [15:00] Cornerstone [15:50] Samples of niches to try. [19:00] 80/20 principle. [22:00] Dream host and what you need to know. [27:00] Platform tracking. [37:40] Delivering more when you’re earning more. [43:30] Domains- linking the affiliate for more opportunities. [44:23] Evergreen Affiliate marketing book is launching soon at $14.90   Guest Links and References: WEBSITE: https://entreresource.com/ INSTAGRAM: https://www.instagram.com/entreresource/ FACEBOOK: https://www.facebook.com/groups/entreresource/   Book References: Atomic Habits By: James Clear Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses  Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/

Quality over quantity! In Today’s episode, we are going to talk about the underdogs in the influencer industry, the Nano Influencers but firstly, before we dive into the juicy context of the show, I’d have just had to educate everyone who’s not familiar with the term. Nano Influencers are Instagram users/influencers with less than 10,000 followers. In this episode, we are siding with the nano influencers and why brands should consider them mainly because they are the ones with solid influence in their smaller scale community. Paul will enlighten us why nano influencers create quality content and are credible reviewers. He will help you decide what kind of influencer you should engage for your brand. So don’t miss out a second cause it’s all juicy information you should know. In This Episode: [00:20] Introducing Paul Baron. [03:55] Why I love working with nano influencers, according to Paul. [05:15] How to build relationships with influencers? [09:27] Advise on how to approach an influencer. [13:00] Walkthrough on how to look for the right influencers for your campaign. [24:18] The goal of getting nano influencers. [29:20] Driving sales through influencers. [34:45] Access user-generated content. [35:20] The importance of a contract when engaging influencers. [38:04] Why we stopped asking influencers/people to buy products and review. [40:56] What's it like working with the agency?   Guest References: Prosper Show: https://prospershow.com/conference/speakers/#undefined Clubhouse: Paul Baron WEBSITE: https://www.thechatagency.com/   Book References: On Rhetoric By: Aristotle Translated By George Kennedy Brown University  Fall or Dodge in Hell By: Neal Stephenson Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/