#114-Steven Pope Why Your Last Product Launch Failed

Aug 9, 2021

40:32

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Do you know that your product photo might be the cause that you’re not ranking? Surely we’ve heard a lot of factors that launch fails. This is just one of many tips, hacks and tricks we are getting help from the expert.

On Today's episode, veteran Amazon seller, and the host of My Amazon Guy YouTube Channel, Steven Pope is here to share with us the 3 important things to do and not to do on product launching. Steven will be dropping bombs on product selection and targeting demographic as well. So tune in and all ears for more juicy data.

In This Episode:

[00:28] Welcoming Steven Pope on the show.

[03:50] What is My Amazon Guy?

[05:00] Indexing in keyword hack.

[06:40] Diminishing returns.

[09:40] Product selection.

[12:30] Pick a product you understand and know.

[15:50] Targeting demographic.

[16:20] Narrowing down your target demographic.

[20:10] When to hire a model?

[21:31] Steven’s recommended tools.

[25:25] Picture testing.