#105-How To Use Nano Influencers To Grow Your Brand with Paul Baron

Jul 7, 2021

52:03

forum

Ask episode

view_agenda

Chapters

auto_awesome

Transcript

info_circle

Episode notes

Quality over quantity! In Today’s episode, we are going to talk about the underdogs in the influencer industry, the Nano Influencers but firstly, before we dive into the juicy context of the show, I’d have just had to educate everyone who’s not familiar with the term. Nano Influencers are Instagram users/influencers with less than 10,000 followers.

In this episode, we are siding with the nano influencers and why brands should consider them mainly because they are the ones with solid influence in their smaller scale community. Paul will enlighten us why nano influencers create quality content and are credible reviewers. He will help you decide what kind of influencer you should engage for your brand. So don’t miss out a second cause it’s all juicy information you should know.

In This Episode:

[00:20] Introducing Paul Baron.

[03:55] Why I love working with nano influencers, according to Paul.

[05:15] How to build relationships with influencers?

[09:27] Advise on how to approach an influencer.

[13:00] Walkthrough on how to look for the right influencers for your campaign.

[24:18] The goal of getting nano influencers.

[29:20] Driving sales through influencers.

[34:45] Access user-generated content.

[35:20] The importance of a contract when engaging influencers.

[38:04] Why we stopped asking influencers/people to buy products and review.

[40:56] What's it like working with the agency?