#095- What Are Press and Video Releases and How To Use Them To Increase Your Sales With Norm Farrar

Jun 2, 2021

45:23

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Episode notes

Here for the second time in the show, PR expert Norman Farrar. He talked about the difference between press releases and PR as in public relations. Press releases are your business’ ticket to publicity. In This episode, Norman will share with us how to use press releases effectively in your businesses and in Amazon businesses?

The power of press releases is the reach, the exposure, attention and publicity. Publicity benefits businesses in many ways including better visibility, increased traffic, and awareness. Now, when and how to use it and how to write it is discussed in this episode together with best converting keywords, quality and poor quality links, linking content, cost of press releases and more. So if you want to get these nuggets of information, tune in!

In This Episode:

[00:25] Welcomes 2nd time guest of WOE, Norman Farrar.

[01:48] Press Release VS. Public Relations.

[03:10] What stage in your business is best to do a press release?

[05:10] What is the best press release strategy for a business or product pre-launch?

[09:01] The quality links.

[12:45] Authority in press release

[21:00] best converting keywords

[26:00] Press release gets rejected. Why and what you can do about it?

[27:00] Why should you put your info in your press releases?

[29:30] How does it look like working with Norman Farrar for a press release?

[31:20] Linking content