
Wizards of Ecom
Welcome to the Wizards of Ecom podcast. The official podcast of the Wizards of Ecom and the Wizards of Amazon Meetup group. The goal of this podcast can be summed up simply: #SelllersHelpingSellers . While the slant is heavily towards Amazon FBA and Private Label, the podcast shares actionable tips and tactics for all areas of online selling.
Latest episodes

Jan 31, 2022 • 41min
#164-The State of Shipping from China with Burak Yolga
Since the pandemic, we have not seen a slight positive change in the state of manufacturing from China. Most of us have had this dilemma of delayed shipment and higher shipment costs. The question is, do we have an alternative? Because if the answer is no, then this episode might give you the slight dibs of what is coming in for China manufacturing this coming week. In this episode, we tackled what could be the cost of shipping like this year and things you should understand and do to ease the logistic dilemma in China. In This Episode: [00:40] Welcoming 2nd time on the show, Burak of Forceget [02:30] How Burak ended up in China working for logistics. [06:30] China then and now from a logistics point of view. [20:42] 3 things businesses should consider doing to ease China's logistic dilemma. [22:40] Choosing the right border. Guest Links and References: WEBSITE: https://forceget.com/ Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Jan 26, 2022 • 43min
#163-How to Start Your PL Business with an Exit in Mind with Greg Elfrink of Empire Flippers
Though exiting a business is not something a business owner thinks about on its launch, it should always be considered no matter how dear and precious they are and in this episode you are learning why. Also in this episode we are rather leaning to exiting gracefully by engaging the right people. Selling your brand might also turn out to be your best business financial decision, find out how. So join me as we embrace exiting with mindset that you are rather gaining than losing. In This Episode: [00:31] Welcoming Greg Elfrink to the show. [01:35] What do Greg and Empire Flippers do? [02:52] Difference between aggregator and broker. [05:44] Metrics or potential businesses. [07:32] Top 3 mistakes newbie sellers make when engaging the company or other brokers. [13:24] How do you make sure buyers are interested in the businesses being sold? [24:20] Red flags on businesses Empire Flippers don’t take in. [34:25] External Amazon marketing. Guest Links and References: WEBSITE: https://empireflippers.com/ Email: greg@empireflippers.com LinkedIn: https://www.linkedin.com/in/gregthewriter Book References: Blood Meridian by Cormac McCarthy Prince of Nothing by R. Scott Bakker The Believing Brain by Michael Shermer Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Jan 24, 2022 • 44min
#162-How a TikTok Influencer Grew Her Channel to Over 1 Million Subscribers & How You Can Work with Her
With TikTok being the fastest growing and most-used social media app, a lot of Influencers, creators and even sellers had been using the platform during the past year. Today, we discussed how to be a TikTok influencer with an influencer herself, Gracey Ryback who turned her passion in sharing good deals to a profitable niche on TikTok. I had the honor to understand from her how to grow a Tiktok account and what it is like to work with brands and sellers to feature a product over a TikTok video. If you are a seller or brand looking to promote or try a campaign over Tiktok, this is your opportunity. Listen in and get more details. In This Episode: [00:34] Welcoming Gracey Ryback on the show. [04:59] When and how did Gracey start as an Influencer? [10:55] Training that taught Gracey on sales and confidence in speaking. [15:00[ How sharing Amazon codes got Gracey’s account compromised by Amazon? [19:18] What Gracey is looking for a product to feature on her channels? [21:25] Price points of products she features. [27:35] What does working with Gracey look like? [29:00] paid partnership [32:09] Channel’s biggest plans for 2022 [24:45] Knowing both sides of the industry. Guest Links and References: Email: contact@dealcheats.com TikTok: https://www.tiktok.com/@dealcheats Book References: You are a Badass by Jen Sincero The Big Leap by Gay Hendricks Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Jan 19, 2022 • 20min
#161-Influencer Marketing For Your PL Brand, With Noemi Bolojan
Today is a solo episode and is something near and dear to my heart as I am an instagrammer myself before actually starting my Amazon journey. That said, I have quite the background and I’m gladly sharing with you how Influencer marketing via Instagram works. If there is one platform that you’ll find easy to market your products, it’s Instagram. I’m gonna share with you tips on how to stress-free influencer marketing. to get So sit back, relax and tune in! In This Episode: [00:28] Influencer marketing via Instagram with me Noemi [00:50] Why Instagram? [02:10] Knowing exactly who you want to work with. [02:30] Active Instagrammer. [03:10] Delivers quality pictures. [04:15] Building structured DM sequence. [06:00] Making sure you have a clear direction. [07:58] Who to approach? [08:50] Showing your interest. [11:40] How to reach out? Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Jan 17, 2022 • 36min
#160-Why External Traffic & Amazon DSP Should Be Prioritized by Brands on Amazon
In this episode, we are going to talk about something brands shouldn’t ignore and should prioritize if they want a more profitable business and that is DSP and external traffic. Let's hear it from digital marketing expert, Vitali of Profit Whales why DSP and external traffic should one of your priorities and how it is one of the most fundamental ways of maintaining a strong position within Amazon and building your profits. In This Episode: [00:31] Welcoming Vitali, CEO of Profit Whales on the show. [04:07] How Vitali started in digital marketing? [09:00] What is Amazon DSP and how to use it [16:40] Targeting audiences from different platforms. [21:10] Creating promo ads. [22:15] Product category and price points with DSP. [31:05] Risk sellers do ignoring DSP or external traffic. Guest Links and References: WEBSITE: https://profitwhales.com/ YOUTUBE: https://www.youtube.com/channel/ Book Reference: An Actor Prepares by Constantin Stanislavski Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Jan 12, 2022 • 34min
#159-How to Find Your Authentic Voice with Sou Bounlutay
The importance of finding your authentic voice is as important as a compass that leads you to a successful you. Let’s learn about this in this episode as our guest Sou Bounlatay shares with us how to find your authentic voice and use it to become the better version of yourself. Sou also shares her inspirational story that brought her in this coaching journey. So listen in and be inspired to find your authentic voice. In This Episode: [00:27] Welcoming Sou Bounlatay in the show. [00:41] Sou sharing how we met and how her experience may inspire you. [03:20] Sou sharing her story and how she became who she is. [06:12] What is authentic voice and how do you find it? [12:30] knowing your whys. [13:58] Where do you start? [15:45] What is the usual reaction of people when this topic is brought up? [18:03] Top 3 newbie mistakes when starting and assessing themselves. [19:30] Discovering and using your talent. Guest Links and References: Email: bounlatayS@gmail.com Phone Number: 4252243783 Book References: Jonathan Livingston Seagull by Richard Bach 4 Hour Workweek by Tim Ferriss Crucial Conversations by Paterson, McMillan, Genny and Switzler Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Jan 10, 2022 • 44min
#158-The Key to Sourcing Your Next Profitable PL from Mexico
Following previous episodes where we’ve talked about the possibilities and options other than China manufacturing, is the viability of Mexico. In this episode, we are joined by Omer Dar to educate us how viable it is to consider Mexico as a manufacturing source for your next PL. As we experience difficulty moving our products from country to country these past years, we look for more options but other than proximity, communication and cost of production and logistics is a huge thing to consider making Mexico a competitive and comfortable place to manufacture. So without further intro, listen in! In This Episode: [00:31] Welcoming Omer Dar on the show, VP of Witrek. [01:50] Omer’s goals and what defines him. [05:08] Why is Mexico a great manufacturing source? [11:38] How does Witrek help in the process? [16:00] Factory types Witrek have access to suggest to clients. [20:35] How price competitive is Mexico to China? [26:15] What does working with Witrek look like? [27:30] When do clients get charged? [33:45] Diversifying risk. [37:00] Misconceptions about Mexican products. Guest Links and References: Email: omer@witrek.com LinkedIN: https://www.linkedin.com/in/omer-dar-70635321 WEBSITE: https://witrek.com/ Book References: Roots by Alex Haley 100 Years of Solitude by Gabriel Garcia Marquez Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Jan 5, 2022 • 23min
#157-Amazon Seller Financing: How To Scale Your Business With Good Debt with Alexandra Ramírez
Debt isn’t always bad. Though most people would raise their eyebrows when they hear it and it’s viewed as primarily bad, there are good debts that can actually help your business scale up and get higher ROI overtime. Let’s get to know Sellers Funding, an all-in-one financial solution platform designed to help sellers grow and scale up their businesses. This episode is all about educating sellers how taking a loan looks like and understanding how to scale up their business with a good debt. So join me and get educated as I did and get the dibs on free tools Sellers Funding is offering. In This Episode: [00:30] Welcoming Alexandra, director of sales at Sellers Funding. [00:40] The purpose of this episode. [01:13] What should be checked before someone looks into funding. [02:35] Top 3 things to qualify a seller to be a top fit for seller funding. [06:50] Top mistakes sellers make when applying or working with Sellers Funding. [10:07] How does it look like to apply for funding? [13:00] How do they review which product is good for funding? [13:46] The common redflags of accounts that are most likely to get rejected. [14:48] The common funding types. Guest Links and References: Email: alexandra@sellersfunding.com Phone Number: 3322135477 App: sellersfundingapp.com Book References: 21 Laws of Leadership by John Maxwell Don Quixote by Miguel de Cervantes Night by Elie Wiesel Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Jan 3, 2022 • 39min
#156-How Amazon Editorials Impact Buyer Search with Eric Suddarth of Seller Rocket
When a buyer isn’t familiar with the product he’s looking for, a recommendation sure helps him get decisive and that is what Amazon editorial recommendations is for. If it is beneficial to Amazon buyers, it definitely is to sellers. Now the question is how do you rank the editorials? That’s right! Ranking is everything at Amazon. Find out more in this episode as we warm up 2022! In This Episode: [00:29] Eric Suddarth of Seller Rocket on the show. [01:50] What is Seller Rocket and What is Amazon Editorial? [05:25] Relationship with publishers. [06:40] Is this a blogger type of content? [11:14] Is this a paid placement? [13:10] Percentage of people actually read an article and what Seller Rocket does about it. [21:00] Organic ranking. [23:45] Keyword consulting. [29:10] How does it work to get ranked at google search? [34:00] What is the price range to work with Seller Rocket? Guest Links and References: WEBSITE: https://sellerrocket.io/ LINKEDIN: https://www.linkedin.com/in/ericsuddarth Book Reference: The Firm by John Grisham Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Dec 29, 2021 • 11min
#155-Top 4 Favorite Books and Why with Noemi
For the whole year and the past 154 episodes, we always ask our guests their favorite books. Today, I'm sharing mine and wrapping the year up with my Top 4 favorite books that helped me a lot in my Amazon business and I hope they'll inspire and like I did. Without further ado, join me and welcome the new year inspired and motivated! In This Episode: [00:20] Noemi riding solo [00:58] 4 books that helped me as an Amazon seller. [01:30] How to Win Friends & Influence People [03:38] The E-myth Revisited [06:17] Strength-Based Leadership [08:07] Fooled by Randomness Book References: How to Win Friends & Influence People by Dale Carnegie E-myth Revisited by Michael Gerber Strength-Based Leadership by Tom Rath Fooled by Randomness by Nassin Nicholas Taleb Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/