Wizards of Ecom

Each year we end with a few good lessons and start with new ones that we’ve learnt from the past. It has been a rough and ever changing year for all of us. Nonetheless, we survived and kept our resilient mode. We are down to last few shows before we end the year 2021 and me and my co-host Noemi Bolojan is making this special for our listeners and viewers with of course a list of the biggest lessons learned or reinforced in this year and what we’ll carry over onto 2022- Part 2 in regards to Amazon business. So, stay with us as we wrap up this year.   In This Episode: [00:25] Noemi on the show for our Part 2 of 12 biggest lessons learned in 2021 and how to execute them in 2022. [02:59] Aggregator as a competitor. [11:08] The cost of going into PL is much higher and making wholesale arbitrage look a lot sexier. [15:50] Source with marketing in mind. [19:55] Impact on algorithm [23:30] Getting a mold. [31:27] Amazon favors brands.   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

We are down to our last 3 episodes for this year and as promised, we will bring you topics that will be beneficial for you and will make you consider and excited about next year. So Today, I have with me no other than my co-host, Carlos Alvarez to help me dive into a topic that is dear for both of us as we are both embarking on this journey of sourcing in the US. Since the topic is sourcing and manufacturing in the US, this is not to encourage you to ditch your China manufacturing but to give you insights, options, and possibilities. And you’re looking into it, we have some tips for you on where to start.  So, to get you started and heated, we share the pros and cons, the price difference, the lead time, inventory projections and inspection aspects for both the US and China. So, dive in with us or many cheers us on on our journey.  In This Episode: [00:25] Today’s topic and why [02:19] The pros and cons of manufacturing in the US vs. in China. [12;29] How does the lead time look like in the US vs. China. [16:35] Top 3 mistakes of people transitioning from China manufacturing to the US. [19:05] Inspection in the US. [21:19] Inventory projections. [27:50] Price difference between China and US sourcing. [36:55] Types of products you can source in the US. [37:50] What/Where will be your starting spot?   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Each year we end with a few good lessons and start with new ones that we’ve learnt from the past. It has been a rough and ever changing year for all of us. Nonetheless, we survived and kept our resilient mode. We are down to last few shows before we end the year 2021 and me and my co-host Noemi Bolojan is making this special for our listeners and viewers with of course a list of the biggest lessons learned or reinforced in this year and what we’ll carry over onto 2022 in regards to Amazon business. So, stay with us as we wrap up this year.  In This Episode: [00:20] It’s me and my co-host Noemi ending the year with a 2-part episode. [01:00] 12 Biggest lessons learned and reinforced this 2021, part 1. [03:10] Supply chain & how much inventory to carry. [08:50] Understanding how your product is made. [15:29] MFP- Merchant Fulfilled Plan [20:18] Alternatives to China [28:30] More trade shows, less conferences. [34:15] Building community. Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

We are back on the 2nd part of our 3-part Fail Fast, Fail Forward series. Though these are based from my personal experience, these experiences that I’d say are valuable and gladly sharing with you helped me be the better version of myself for my business.  Failing forward is a skill set an entrepreneur should acquire. So this series is also about overcoming failures and creating a more resilient business. Get hip and tune in! In This Episode: [00:25] 2nd part of 3 part Fail Fast, Fail Forward Series. [00:45] Bringing in a similar product to your niche. [03:10] Not prioritizing outside traffic and email list. [07:54] Lowering ACoS causes loss of sales. [11:30] Accumulating too much knowledge. [16:30] Having a short sighted view of your goal.   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

This is episode 150 and it is a pretty significant milestone for me, Noemi and our team. You inspire us to keep doing this and with that, I’m going to guarantee this last few episodes before the year ends will be all nothing but beneficial to you and your business.  Today's topic is inspired by a question raised on my recent paneling engagement and that is what are the things we do in 2021 that worked really well and what in our opinion would not be working in 2022. So here, in my opinion is something that a private label business should and should not do and it involves getting a mold. So listen in and let me know your thoughts!   In This Episode: [00:50] Topic is inspired by Jeff Cohen [0310] What is a mold? [07:30] Defensibility of the product. [11:55] The form when you don’t get a mold. [14:30] Increase difficulty in standing out. [16:10] No other choice mentality towards a black hat tactic.   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Today it’s just you and me, Noemi and today’s episode is a topic not talked about a lot. Failure.  Failure is always part of our success and the reason why I wanted to share this list with you is because it has become a learning opportunity for me and my business and I hope it will be yours too because  failure simply means there is something more to be learned or another direction to be taken. So let this be something a newbie ponders and learns about.    In This Episode: [00:30] Solo episode sharing about failure [01:00] Reason why I'm sharing this. [02:30] Not ordering enough inventory. [05:40] Product without marketing makes no sales. [09:25] Early adapter but relying on one strategy only. [12:35] Get more sources of traffic. [13:35] Starting with a me-to product. [18:55] You make money when you sell the business.   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Down to a few more episodes before the end of the year and here we are sharing probably the best episode to end it, TikTok for sellers. As we all are aware by now, TikTok is a versatile viral platform that supports not only creators but brands and businesses as well.  In this episode, we are joined by Lazar Zepinic of Sellers Alley and I guarantee you no less that you will get the latest dibs on TikTok for sellers that will get you all excited as I do. You’ll never want to miss a second, so listen in!   In This Episode: [00:35] Lazar Zepinic of Sellers Alley in the show. [02:20] Lazar’s journey on advertising, PPC to TikTok. [05:00] How partnering with TikTok started. [10:20] Ad types at TikTok. [15:05] Other ways to make ads. [17:00] Coupon [23:00] TikTok will now be available in China and you may buy products directly on TikTok. [25:45] Creating more audiences. [34:00] Creator’s market place at TikTok. [39:55] The difference between doing it on your own VS getting Sellers Alley.    Guest Links and References: WEBSITE: https://sellersalley.com/ Email: office@sellersalley.com LinkedIN: https://www.linkedin.com/in/lazarzepinic/   Book Reference: Guide to the Galaxy by Douglas Adams   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Identifying your strengths and the importance of strategically using them to your advantage will make you a better you and a better leader. Find out more about it on this episode with Michael Pinkowski. This episode is all about positivity and finding one's strengths whether for you or your people because knowing your own can help you know and appreciate others’ and that is what strengths-based leadership is about. Strength-based leadership can also increase team productivity and engagement. Learn more about strength-based leadership and its advantages. Tune in!   In This Episode: [00:40] Welcoming Michael Pinkowski in the show. [01:43] What does it mean to lead with your strength? [05:10] Being than just an individual [06:10] What is strength and [08:00] Positivity [10:20] Using test tool to know your strengths. [16:30] Using your strength in different situations. [22:30] Can you be strategic with your strengths? [27:05] How will people take the test seriously? [32:10] How can you apply this in e-commerce business? [41:00] Investing in your people.   Guest Links and References: Email: michael@persimony.com / michael@pinkowski.com LINKEDIN: https://www.linkedin.com/in/michaelpinkowski WEBSITE: https://parsimony.com/   Book References: The Manager by Mike Carson The Martian by Andy Weir Shoedog by Phil Knight The Boys in the Boat by Daniel James Brown   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Today is another solo episode and I’m gladly sharing with you my thoughts about the hottest topic everyone has been buzzing about, the new Amazon Terms of Service. I’m also sharing a road forward for ranking and solidifying profitable success on Amazon.   Amazon has been clear and direct with this new TOS that search find buy and rebates are against the rules, now what? First, let’s look back and figure out the possible causes that lead to these new rules and then we’ll discuss the possible sanctions sellers could face when caught.    In This Episode: [00:45] Why this topic? [01:00] New Terms of Service in ranking. [02:33] The goal of this episode. [05:25] manipulating sales rank and attempting to manipulate sales results. [08:50] Amazon is clear and direct. [11:20] Abusing might have caused this. [13:40] Shadow banning. [15:00] Intention of the new TOS. [20:05] Product sourcing. [20:55] Will Amazon suspend those who use rebates?   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Not everyone wants to be on the top, but there is some place you should be one, it’s your Amazon listing. A top-notch product needs a top-notch optimized listing. In this episode, we’ll be sharing what it takes to top-perform your Amazon listings. What should you invest in to optimize your listing? Here’s a guide to make it easier for you to reach the top if you are having trouble getting there. Listen in and learn! In This Episode: [00:42] Welcoming Daniela of Mindful Goods. [01:34] Amazon listing VS Amazon store front according to Daniela. [04:20] Describing Amazon listing like a movie. [09:20] Being specific in the listing. [10:04] Why should you treat SEO diligently? [11:00] Top 3 common mistakes people make when doing listing. [15:00] First thing to look at a client’s listing. [17:45] Using split testing. [24:54] Timeline of result. [31:30] The best practice for optimizing Q4. Guest Links and References: WEBSITE:https://mindfulgoods.co/ Discount Code: mindfulvip FACEBOOK: https://www.facebook.com/mindfulgoodsco/ INSTAGRAM: https://www.linkedin.com/in/dbolzmann/ Book Links and References: You Are a Bad Ass by Jen Sincero Designing Your Life by Bill Burnett & Dave Evans Profit First by Mike Michalowicz Traction by Gino Wickman Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/