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Wizards of Ecom

Latest episodes

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Nov 22, 2021 • 44min

#144- How an Amazon Seller Achieved Influencer Status Defying all Odds

I'm so honored and pumped up to welcome the most inspirational guest I had by far, Natashia Mensah. This episode is inspirational enough to make you want to start your Amazon business right away if you haven’t yet or hone your skills to be an influencer if you’re one who thinks you don’t have the skills and time for it. There’s no stopping when you have reasons and there’s no reason that can stop you once you put your mind to it. I’m super inspired that I want to leave this intro short and let you listen to it already. Sit back, be inspired and influenced!   In This Episode: [00:30] Welcoming Natashia Mensah. [03:30] Starting Amazon business as a dream. [06”10] The inspiration and motivation in picking up the pieces. {11:30] Employees that serve as inspiration. [14:10] How Natashia became an influencer despite having her hand full. [15:40] Developing skills. [17:30] Working on yourself is investment. [18:40] Being real and being yourself in your content. [21:08] Mindset shift. [26:00] Passion into products. [35:00] How do you properly reach out to influencers? [37:30] Making it easy for the influencer to talk about your brand.   Guest References: Email: natashia@miaadora.com LINKEDIN: https://www.linkedin.com/in/natashia-mensah-735798225/ TIKTOK: @miaadorabeauty   Book References: High Performance Habits by Brendon Burchard $100 Offers by Alex Hormozi   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  
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Nov 17, 2021 • 54min

#143-Supply Chain Management: How to Prepare for the Chinese Supply Chain Crisis with Steve Simonson

It’s not a secret there’s been a global supply chain disruption due to the pandemic. Most business owners, myself included, are affected by it. While some have already engaged secondary supply chains in other countries, we are here to discuss how we should prepare and manage this China supply chain crisis. In this episode, we’ll see both sides of the situation and our options. Given what’s causing this supply chain disruption is not only due to global pandemic, our businesses should be resilient to take the blow. Adapting to changes as it happens should also be included in business plans and budget. How? Let Steve enlighten us as to being resilient and knowing how to move forward when situations don’t favour us. So don’t miss out and tune in! In This Episode: [00:39] Welcoming Steve Simonson on the show. [03:08] Symptoms of the problems. [06:30] Developing critical thinking. [11:00] Advice is to maintain. [13:30] Moving on. [17:45] 3 things that matter. [20:20] Raising prices. [27:20] Getting better. [28:30] Paying more or investing more for the future. [40:20] Lack of supervision breathes the problem. [43:40] Being aware and figuring out what to do.   Guest Links and References: WEBSITE: https://stevensimonson.com/ LINKEDIN: https://www.linkedin.com/in/stevesimonson INSTAGRAM: https://www.instagram.com/stevesimonson/   Book References: Poorly Made in China by Paul Midler What’s Wrong with China by Paul Midler Red Roulette by Desmond Shum     Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
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Nov 15, 2021 • 27min

#142-My Opinions on "Amazons Rule Changes" Regarding Ranking Methods

Today I’m riding solo and I wanna talk about something uncertain that is causing a bit of a scare to all Amazon sellers including myself. This unofficial form that was released, if it becomes official, will surely stir-up and affect our rankings. The question now is, are we ready? Over the years, rules change and we eventually have to adapt to it. This episode, as we talk about the possible changes, we will also talk about how you could possibly crush it through. These rules may negatively impact your ranking, launch and scaling. Planning beforehand, techniques I do to adapt, and changes you should or should not make. I hope this episode gives you composure and helps you out in some ways. In This Episode: [00:20] Solo episode’s inspiration [01:00] Seller form post about an unofficial rules update to Amazon. [04:50] My approach to Amazon’s rules if this becomes official. [05:19] What are these rules’ intentions? [07:35] 2 techniques I’m using in regards to these changes. [08:40] Treasure hunts [12:50] Relying on email. [14:20] Rebates [17:40] Funnels are not allowed. [19:30] Start planning for this. [23:08] Buyer score. Form Reference: https://sellercentral.amazon.com/forums/ Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
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Nov 10, 2021 • 46min

#141-How To Hire Talent To Scale Your Amazon Business with Yoni Kozminski

No man is an island. This phrase applies not only socially but in business as well. Having been new to this experience of hiring an assistant and professionals to help me with my business, this topic is so fresh to me and I hope this helps you see things differently with help vs. doing everything on your own. I couldn't think of anyone more suited to discuss hiring or staffing than our guest today. Yoni enthusiastically shared with us everything you need to know about hiring. Who you should hire, how and where to find the talents that are suited for you, creating a win-win employee-employer relationship, building your reliable team that will help you achieve your goals, and mistakes often made when hiring. These and a lot more juice in this 45 minutes episode. Tune in and pick up golden nuggets! In This Episode: [00:31] Welcoming Yoni, founder and CEO of MultyiplyMii and host of The successful scale podcast. [06:27] Getting the whole team. [10:17] Who should be the first one to hire? [15:00] Bringing in the talent and building the world map to your goal. [15:47] General talent or professional talent? [19:45] Starting from somewhere. [22:20] Helping your team be productive and excel in their jobs. [33:00] Creating the win-win [35:40] Mistakes people make when starting to hire someone. [38:40] Building a reliable team. Guest Links and References: WEBSITE: https://multiplymii.com/ LINKEDIN: https://il.linkedin.com/in/yonkoz Email: yoni@multiplymii.com Book References: 7 Habits of Highly Effective People by Stephen Covey Multipliers by Liz Wiseman The Sales Acceleration Formula by Mark Roberge Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
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Nov 8, 2021 • 17min

#140-An Amazon Insert Card Strategy Helping Grow My Followers on Amazon

You should know by now that growing your Amazon storefront followers helps big time in conversion. That being said, I’m pretty sure a lot of us have tried tactics, including black ones in an attempt to convert more. In this episode, I’m gladly sharing an insert card tactic that for me is a white hat and would help you grow your Amazon followers like it did mine. So, stay tuned. In This Episode: [00:20] It’s a solo episode [00:54] An insert card tactic I'm sharing. [01:50] What is white hat and how to tell. [02:35] Insert cards with black hat tactics and what it could do to your account. [03:40] The reason why Amazon sellers get around insert cards. [04:40] What attracts me with insert cards. [06:18] Followers by Amazon. [06:58] Here’s what I did with the insert card that helped me get followers. [13:10] Followers conversion. [15:10] Incorporating a QR code to gain followers. Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
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Nov 3, 2021 • 47min

#139-How To Diversify and Mitigate Your Risk as an Ecom Seller with Aleksejs Leal

In this episode, we are joined by a 4th-timer guest and WOE podcast co-host, Aleksejs Leal, to talk about something important that is less talked about, diversification and mitigating risk.  We’ve caught this topic from his previous guesting and thought to have him back to dive deeper into it.  How diversification helps your business grow? When is the right time to diversify? Why does it matter to mitigate risk? How to be successful in mitigating risk? These are only a few of the questions Aleksejs answered in this factual and enlightening episode. So, tune in and catch big nuggets of information and advice.    In This Episode: [00:26] Bringing back Aleksejs on the show. [03:07] Diversification according to Aleksejs [06:40] Not putting your eggs in one basket. [07:32] The right time to diversify and which platform should it be. [14:20] Why does it matter to mitigate risk? [23:50] How can I be successful in mitigating risk? [24:50] What is worth the risk? [26:30] Common mistakes people makes  [33:00] Always test the product.   Guest lInks and References: INSTAGRAM: https://www.instagram.com/aleksejsleal/ LINKEDIN: https://www.linkedin.com/in/aleksejs-leal-43824a60/ FACEBOOK: https://www.facebook.com/profile.php?id=1394088609&_rdc=1&_rdr   Book References: Rich Dad Poor Dad by Robert Kiyosaki Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
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Nov 1, 2021 • 18min

#138-How An Easy to Copy UGC Workflow Will help me Crush it with Amazon Live Video and Posts.

Today, it’s just you and me and I’m excited to share something that will gain you more followers on Amazon. Listen in as I will give FREE access to a user generated content workflow that will help you crush your Amazon live post and videos. In This Episode: [01:40] Access FREE workflow [02:25] The basis of this workflow. [04:50] Simple email that attracts. [05”20] Off-Amazon email review request. [11:50] Tip in copyrighting in user generated content. [14:54] How is this helping in Amazon business? [15:30] UGC caused a dramatic effect in getting more followers on Amazon. [17:10] FREE access to the sample workflow. Workflow Access: TELEGRAM: amazongroupchat.com Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
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Oct 27, 2021 • 52min

#137-How to Prepare Your PPC Campaigns for Q4 with Gabriel Caceros of Better AMS

I couldn’t think of anyone better to discuss today’s topic than Gabriel Caceros of Better AMS. Gabriel being an Amazon advertising expert, will share with us his knowledge on a very timely topic that is Q4. If you are one of those who thought that Q4 isn’t working or everything you did to prepare for Q4 isn’t profitable, this episode is for you. I guarantee you’ll pick up big nuggets of tips, tricks and everything in between to get you ready for your next Q4. Things such as the best time to up your PPC game for Q4, handpicking your keywords, adjusting bids, and maximizing profitability are just a few of the key topics you wouldn’t want to miss. In This Episode: [00:30] Welcoming Gabriel Caceros [01:25] What is Q4 according to Gabriel? [02:55] What to expect in Q4 depends on your niche. [03:43] identifying whether Q4 is for you or not. [07:33] What is the best time to PPC for Q4? [09:50] Tips for slow movers. [14:26] Common mistakes people make during Q4. [16:10] Validating your products in Q4. [25:00] Maximizing profitability. [34:15] Handpicking your keywords. [39:10] Auto campaigns. [46:10] When to adjust bids. Guest Links and References: LINKEDIN: https://gt.linkedin.com/in/gabriel-c%C3%A1ceros-528077bb INSTAGRAM: https://www.instagram.com/gabcaceros/ Book Reference: Shoe Dog by Phil Knight Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
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Oct 25, 2021 • 21min

#136-A USA Based Factory Ready to Launch Your Next Private Label

In this episode, I’m so stoked to share with you about my recent trip to a Boston based factory that will give you some serious goals to go local. I'm gonna share how this tour has impacted my approach towards sourcing private label products primarily from China.  The goal of this episode is to challenge your China-first-approach when it comes to PL  and introduce you to a factory that has low MOQs, great pricing, USA based and could potentially be the factory that launches your next PL.  In This Episode: [00:45] Sharing with you my takeaways from my recent Boston based factory tour. [01:07] The goal of this episode [03:15] What this factory can make. [03:30] My top takeaways from this [12:15] How does the lab look?   To get in touch with the factory, ping me at: amazongroupchat.com Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
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Oct 20, 2021 • 43min

#135-Ask Better Questions to Get the Results You Want: Newbie Mistakes and Advanced Tactics for Ecom Sellers with Anthony Cofranesco of PickFu

In Today’s episode, we are diving deep into split testing with PickFu’s Industry liaison, Anthony Cofrancesco. As one of the leader in the feedback platform game, PickFu will share with us what split testing is, how and when to use it and why you should invest in it. If you have been doing split testing and you feel that it’s not working, this episode might just have the answer to all your doubts about it. Common mistakes split testers make, the right questions to ask, and some tricks you should be doing to make split testing effective for you are some of the topics we prepared for you. So sit back, relax and tune in. In This Episode: [00:55] Welcoming Anthony Cofrancesco in the show. [02:02] What is split testing? [03:50] 3 common mistakes newbies make. [06:22] Biggest things people miss when running a test. [12:10] Reason why PickFu or other software could noy be working? [16:45] 50 data points. How does it work? [20:10] How to run questionnaires in PickFu and make it effective? [26:49] Things you should know to run an effective split testing. [29:30] Anthony’s advise [36:20] How and when to start with split testing and invest in doing it. Guest Links and References: WEBSITE: https://www.pickfu.com/ Email: anthony@pickfu.com INSTAGRAM: https://www.instagram.com/anthonycofran/ Book References: The Four Hour Workweek by Timothy Ferriss Rich dad Poor Dad by Robert Kiyosaki Ketamine: Dreams and Reality by Karl Jansen Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

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