Wizards of Ecom

One of the topics that is fascinating is psychology. Applying psychology into building brands and creating something with great psychological effect to your target audience is a brand voice. Your brand voice is your direct way to communicate with your audience. Let’s all learn more about it and how it can help increase your Amazon sales and with us Today, an awesome writer and brand voice expert, McClain Warren.   In This Episode: [00:30] Welcoming the owner and founder of Write Buzz, McClain Warren. [02:00] What is a brand voice? [04:50] Psychology of brand and why it is important. [07:55] Targeting and establishing your audiences. [12:30] Establishing an avatar. [16:10] About helping a business that does not align to your philosophy. [17:30] Resonating on people’s emotions. [24:40] How does it look like working with Write Buzz?   Guest Links and Reference: WEBSITE: http://www.yourwritebuzz.com Book Reference: Shantaram by Gregory David Roberts Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Today I’m riding solo as I share with you the things that are purely based on experience as a newbie in the business world and my perspective on things that helped me adapt and kept helping achieve success. In order to succeed, one needs passion but being passionate about something does not mean success all the time. There has to be a focus on what to be passionate about. And that I will discuss and elaborate on this show. So chime in as I I hope this episode will help you one way or another. In This Episode: [00:32] Going solo [02:30] Sharing my perspective as a newbie might be helpful to you too. [04:35] Two types of content [07:45] Mistake I made that I learned from. [09:30] Being passionate about everything but letting others do it for you. [12:20] Prioritize working on your strength. [13:45] Sit back, relax and think. Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In Today’s episode, we have a second timer and fellow wizard, Marc Furmanski. Because he was such an inspiration on his first guesting on the show, episode 100, Iam so honoured to have him back. If you haven’t listened to it, now is the time and you’ll know what I’m talking about.   How to be a successful Amazon seller? A question that you probably asked when you were a newbie. Probably searched the web for an answer. This episode has been nothing but an inspiration so tune in as Marc inspires us to be not only a successful Amazon seller but also to be successful in life.  Deciding, taking a shot, being disciplined and being able to adapt, and creating a goal that is realistic for yourself. These and more inspirational advice that you would miss if you miss the show. ;)   In This Episode: [00:39] Welcoming back Marc Furmanski on the show. [00:45] How it all started for Marc. [05:52] What does it mean to be an Amazon seller? [11:14] Top 3 common mistakes an Amazon newbie makes. [06:57] How to easily adapt to online platforms. [21:45] What should be your first goal when you start your business? [25:50] Creating a goal fit for yourself.   Guest Links and References: TELEGRAM: amazongroupchat.com FACEBOOK: https://www.facebook.com/marc.furmanski Email: marcfurmanski@gmail.com   Book References: Who Moved My Cheese by Spencer Johnson The One Minute Manager by Kenneth Blanchard and Spencer Johnson   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Amazon proving that it can’t be left behind by trend, Amazon post was introduced for sellers to create content that is view-worthy for the buyers and for buyers to easily browse specific brands and categories via brand feed. That makes Today’s episode all about Amazon Post. In this episode, we have Barbara Boschen of CoMerchant to share about Amazon post and all its possibilities of how it could be the next avenue for social media and online retail at the same time. We’ve dive deep into engagement, getting more followers, creating content for your feed and a bunch of exciting stuff that not only creators will benefit from but also encourages brands to up their content game for better reach. Listen in! In This Episode: [00:40] welcoming Barbara Boschen [02:05] What does CoMerchant do? [03:10] What is Amazon Post? [06:50] Why is Amazon interested in post? [08:30] Amazon post plans on having reels etc. [10:30] Engaging with brands. [13:00] How to get started with Amazon Post? [24:00] Taking time to post [28:40] What you could do with Amazon post? [31:27] Customer engagement [35:40] How to get followers? Guest Links and References: FACEBOOK: Amazon exclusive WEBSITE: https://comerchant.com/ Email: barbara@comerchant.com LINKEDIN: https://www.linkedin.com/in/bboschen Book References: Rich Dad Poor Dad by Robert Kiyosaki Nature’s End by Whitley Strieber Think Like a Rocket Scientist by Ozan varol Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Advertising is both art and science. That is according to Joe Shelerud, owner and co-founder of Ad advance who has crossed paths with advertising when he realized that he can do more than the agencies he hired. Being a technical person that he is, he developed tools that would help his business. From then, his passion in advertising grew and helped people in many ways and he is gonna share them with us today. We’ve talked about Google ads. We’ve talked about Facebook ads. We’ve talked about PPC and various tools that help our Amazon business be seen but it’s our first time diving deep into the Amazon advertising tool, DSP. So, Today’s episode is dedicated to Amazon DSP and Joe will help us understand it more and how it works as he shares his knowledge about it.  From how to get started with DSP, to budget allocation, to determining the products that suit best with DSP and how well DSP works compared to Google and Facebook ads.. These are only a few of the juiciest content you are getting from this episode that you wouldn’t want to miss. So, tune in with us!    In This Episode: [00:29] Welcoming owner and co-founder of Ad Advance, Joe Shelerud [03:18] How did it all start in advertising? [06:30] DSP, Who is it best suited for? [09:20] How does it look like using amazon data to DSP? [11:44] How to get started with DSP? [14:40] Starting budget. [16:29] What DSP is looking for in a client and what client can expect from it. [18:20] What type of people DSP targets using location. [21:10] How is DSP compared to Google and Facebook ads. [24:20] How to distinguish different audiences to target, run and customize ads. [26:15] Product type that DSP runs best. [33:39] Strong brands that convert better in DSP.   Guest Links and References: LINKEDIN: https://www.linkedin.com/in/joeshelerud WEBSITE: https://adadvance.com/ PODCAST: https://open.spotify.com/show/5W63vAEepwbdjR3CAqtgyV   Book Reference: The Compound Effect by Darren Hardy  Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

When you are a newbie, 3PL is probably not your top priority in terms of budget and probably think you can do everything by yourself but as your business grows, you’ll eventually venture to hiring manpower, and hiring 3PL. If you are in the process of it or new to 3PL, this episode is for you. We’ll hear the most important things you should know and expect when hiring a 3PL company. In this episode, you will know the right questions to ask, what to expect and understand your expectations from a 3PL company. Aleksejs will give us a glimpse of what it’s like to be a 3PL partner from a 3PL company’s point of view. As a seller and as 3PL, he is the perfect middleman to advise how to avoid having a hard relationship with your 3PL company. So stay tuned! In This Episode: [00:32] Welcoming fellow wizard and host of WOE Espanol, Aleksejs Leal [02:27] Amazon storage limit and why having 3PL is important? [03:50] Why did Aleksejs started a fulfillment service? [06:00] Sellers he is looking for. [09:27] 3 top things beginners do wrong with starting at 3PL companies. [15:20] What to expect with your 3PL company. [17:18] Are you a good fit? Test. [21:50] 2 unshakeable things [28:00] Plan B [37:30] Why pick customers? Guest Link and References: INSTAGRAM: https://www.instagram.com/aleksejsleal/ LINKEDIN: https://www.linkedin.com/in/aleksejs-leal-43824a60 WEBSITE: https://rimorcorp.com/ INSTAGRAM: https://www.instagram.com/rimorcorp/ Book References: Rich Dad Poor Dad by Robert Kiyosaki The One Thing by Gary Keller and Jay Papasan Money Master The Game by Toby Robins Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Running an Amazon marketing agency myself, it’s never easy but it is something fulfilling as you know you are sharing your knowledge as well as helping sellers sell and grow their businesses but what does it take to handle a marketing agency? What can marketing agencies do for your accounts? Marketing agencies allow you to have more time to focus on other aspects of your business. In this episode, we have a second-timer guest, Keith O’Brien who shared with us the best practices for hiring a marketing agency. We also discussed topics as to hire or not to hire an agency and knowing if the agency is the right fit for your business, for sellers. And topics as experiences you need and advice to share if you want to start an agency. These are topics you wouldn’t want to miss. So, tune in!   In This Episode: [00:34] Returning guest, Keith O’ Brien of Page.One [01:49] Overview if Page.One [03:50] Idea what level of client they take in. [08:40] In hiring an agency, should a seller have a certain level of experience? [11:00] Do you need to have experience to run an Amazon marketing agency? [21:20] The biggest pinpoint that people wanna work with Page.One have. [21:24] Advice to those who’s starting an agency. [27:10] Page.One’s specialty.   Guest Links and References: WEBSITE: https://www.page.one/ LINKEDIN: https://www.linkedin.com/company/page-one-agency LINKEDIN: https://www.linkedin.com/in/keithbobrien   Book References: Giftology by John Ruhlin 80/20 Sales and Marketing by Perry Marshall   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/

Understanding ACoS is tricky and takes a lot of trial and error. In this episode, we are diving deeper on what influences the numbers in your ACoS and what you should probably try to get on top or maintain your ACoS. And what better way to be in-depth with ACoS is of course Keywords. Get your calculators ready cos this is all about the numbers. The data, the budget, the ranking and everything in between. All juicy topics you wouldn’t want to miss. In This Episode: [00:30] PPC strategist and founder of Jungler, Elizabeth Green [01:12] Are you willing to pay the piper? [03:08] ACoS according to Elizabeth [06:45] What influences the numbers? [12:05] When to decide whether to change or go for the keywords? [24:15] Calculating a single keyword [29:37] Picking your ranking keywords with data. [34:12] Allocating budget Guest Links and References: LINKEDIN: https://www.linkedin.com/in/elizabeth-greene-junglr WEBSITE: https://www.junglr.com/ YOUTUBE: https://www.youtube.com/channel/UCFRGUdfAUxoOes2bJQkjz6g Book References: Working Backwards by Colin Bryar and Bill Carr 100 Million Offers by Alex Hormozi How to Make Friends and Influence People By: Dale Carnegie Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/

In this episode, we are diving deeper into Investment Banking. Selling a business is nothing new to business owners especially in Amazon. For whatever reason you are letting go of a business, you need to know if your business is ready to sell and its value is fully maximized. Chris and Joe of Global Wired Advisors will walk us through how their company handles cases for both business owners and buyers. Aside from our main goal to learn how a business can exit profitably, we are getting educated with terms we need to learn and people we need to deal with when selling a business. Listen in and learn with me! In This Episode: [00:30] Welcoming Joe Hogg & Chris Shipferling [02:29] Who is Global Wired Advisors? [06:30] Why Investment Banking? [11:30] How GWA works. [13:30] How analyzing a company works and getting it a buyer. [20:57] Who is who and what is what [24:17] Who should work with brokers and broker plus? [33:26] Is investment banking sustainable? [38:20] Types of sellers GWA takes on. Guests Links and References: WEBSITE: https://globalwiredadvisors.com/ LINKEDIN: https://www.linkedin.com/in/joseph-hogg-a0138720/ LINKEDIN: https://www.linkedin.com/in/chrisshipferling/ Book References: The Wealth of Nations by Adam Smith Atlas Shrugged by Ayn Rand Good to Great by Jim Collins Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/

Here for the 2nd time in the show, an empathetic blogger, founder of EntreResouce, a pro marketer and affiliate marketing genius, Nate McCalister and he’s here on repeat to talk about a rarely considered form of sales source and an evolving marketing strategy,  Affiliate Marketing. They say you can’t hit two birds in one stone but in this episode, we will dive deeper into affiliate marketing and all the good stuff an affiliate marketer needs to know and an Amazon private label seller could benefit from. Hear everything, learn everything.   In This Episode: [00:45] Here for the 2nd time, a pro marketer and affiliate marketer, Nate McCalister. [01:43] What is affiliate marketing? [02:50] Creating great free content [04:30] How does affiliate marketing work? [05:30] Nate’s book Evergreen’ [09:00] Nate talking about Jarvis [11:00]Doing retargeted ads. [12:38] 3 big mistakes newbies are making: Not leveraging your product right away. Not paying a competitive rate. [24:17] How to find influencers that sell big? [29:00] Spreading your influencers [30:20] How to be an affiliate marketer? [32:22] How to come up with the percentage rate for the influencers? [39:00] Nate’s advice.    Guest Link and References: BLOG: https://entreresource.com/blog-3/ INSTAGRAM: https://www.instagram.com/entreresource/ FACEBOOK: https://www.facebook.com/groups/entreresource/ LINKEDIN: https://www.linkedin.com/in/nathanielmccallister   Book References: Evergreen: Affiliate Marketing by Nate McCalister The Big 100 by Jeremy Kourdi The Ultimate Sales Machine by Chet Holmes   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/