#127-Are you willing to pay the piper: Optimizing Your ACoS with Elizabeth Green

Understanding ACoS is tricky and takes a lot of trial and error. In this episode, we are diving deeper on what influences the numbers in your ACoS and what you should probably try to get on top or maintain your ACoS. And what better way to be in-depth with ACoS is of course Keywords.

Get your calculators ready cos this is all about the numbers. The data, the budget, the ranking and everything in between. All juicy topics you wouldn’t want to miss.

In This Episode: [00:30] PPC strategist and founder of Jungler, Elizabeth Green [01:12] Are you willing to pay the piper? [03:08] ACoS according to Elizabeth [06:45] What influences the numbers? [12:05] When to decide whether to change or go for the keywords? [24:15] Calculating a single keyword [29:37] Picking your ranking keywords with data. [34:12] Allocating budget

Guest Links and References: LINKEDIN: https://www.linkedin.com/in/elizabeth-greene-junglr WEBSITE: https://www.junglr.com/ YOUTUBE: https://www.youtube.com/channel/UCFRGUdfAUxoOes2bJQkjz6g

Book References: Working Backwards by Colin Bryar and Bill Carr 100 Million Offers by Alex Hormozi How to Make Friends and Influence People By: Dale Carnegie

Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/