

Lazy Leverage
Jon Matzner and Peter Lohmann
Talking about using leverage in life and business.
Episodes
Mentioned books

23 snips
Mar 26, 2025 • 53min
Identifying Business Constraints: The Strategic Framework Behind Landy Leads | Lazy Leverage #53
Brandon Parker, founder of Landy Leads and an entrepreneur known for scaling businesses through constraint-based thinking, shares his secrets to success. He discusses how identifying constraints can facilitate rapid growth and why leveraging global talent is crucial. The conversation highlights the importance of effective systems like Airtable for scaling operations, making errors visible for better processes, and optimizing lead qualification with AI. Brandon's insights reveal how working smarter can lead to remarkable business transformations.

18 snips
Mar 18, 2025 • 52min
Rebuilding a Business with AI and Global Talent | Lazy Leverage #52
Cathryn Lavery, an entrepreneur from Northern Ireland, shares her candid insights on rebuilding a business post-PE buyback. She discusses the transformative role of AI in efficiency and creativity, revealing surprising challenges and innovations in hiring. Lavery emphasizes the strength of a 'smart, hungry, coachable' mindset over mere experience. The conversation also dives into the implications of global talent pools and the future of traditional roles like the EA, hinting at significant shifts in the job landscape as technology evolves.

34 snips
Mar 11, 2025 • 44min
When to Cancel Projects and Refocus Your Team | Lazy Leverage #51
What happens when you cancel all projects? It leads to surprising clarity and focus. Discover how CEOs can combat customer churn and prioritize essential tasks. The discussion connects project management to tactical decision-making and emphasizes the importance of accountability. Dive into the application of Toyota's principles in knowledge work, exploring workflow efficiency. Plus, enjoy a light-hearted tale about a vintage jacket that adds humor to the conversation!

Mar 4, 2025 • 1h 3min
Rethinking Business Communities: What Makes Them Work in 2025 | Lazy Leverage #50
Want to know what's really happening in the world of B2B communities? Jon and Peter pull back the curtain on how they're building multi-million dollar business communities that are making traditional trade associations obsolete. They reveal their strategy for using AI to circumvent legacy software, share insider tips on community building, and discuss how to use capital to accelerate growth. Warning: This episode might make traditional SaaS companies uncomfortable.
Timestamps
(00:00) Welcome to Lazy Leverage
(02:27) Discussing AI in Business
(04:33) Challenges with traditional SaaS
(09:36) Innovative Solutions for Data Management
(11:26) The Future of Vertical SaaS
(21:00) Building a Community and Influencer Impact
(35:12) Value Proposition of Modern Trade Associations
(38:37) Geographic Dispersion and Competitive Dynamics
(40:37) Sponsorship and Revenue Models
(46:02) Using Capital to Accelerate Strategy
(53:05) Building a Media Property for Niche Communities
(58:00) Final Thoughts and Tools
Stay connected for more insights and strategies by following:
Jon: @MatznerJon on X and at lazyleverage.beehiiv.com
Peter: @pslohmann on X and at peterlohmann.com

24 snips
Feb 27, 2025 • 46min
Content, Consulting, and Franchising: A Discussion with Patrick | Lazy Leverage #49
In a revealing discussion, Patrick shares his transformation from anonymous content creator to co-founder of Frandawgs. He reflects on the challenges and strategies of monetizing B2B content, emphasizing the significance of storytelling in engagement. The conversation dives into navigating online identities, the evolving landscape of YouTube, and the intricacies of franchising. Amid humorous anecdotes, the duo explores innovative approaches in business while advocating for authenticity in content creation.

18 snips
Feb 20, 2025 • 29min
Why Your Best Hire Might Know Nothing About Your Industry | Lazy Leverage #48
Justin Brown, Director of Operations at Zen Windows and expert in innovative hiring practices, reveals why focusing on attributes like being 'Smart, Hungry, and Coachable' can outperform traditional hiring based on experience. He shares a remarkable story of transforming a novice into a star Installation Manager in just seven days. The discussion also covers strategies for building strong teams through structured training and the evolving nature of talent development, showcasing a fresh perspective on navigating the complexities of effective hiring.

26 snips
Feb 14, 2025 • 48min
The Daily Brief Method: Adapting White House Systems for Business | Lazy Leverage #47
Discover how presidential-style daily briefs can transform your business operations. The hosts share insights from their entrepreneur retreat, focusing on effective hiring practices and emotional intelligence. Learn the significance of branding as a strategic growth tool and explore the art of pricing for small businesses. They also touch on community engagement and the impact of surroundings on entrepreneurial success. Plus, hear tips on enhancing user experience in tech adoption for improved productivity.

37 snips
Feb 4, 2025 • 54min
Organization Without Perfection: A Practical Look at GTD | Lazy Leverage #46
Discover how to reclaim control of your inbox with actionable strategies for productivity. The hosts debunk myths around GTD, revealing how they streamline their workflows in multi-million dollar businesses. Learn the significance of weekly reviews and the concept of organizing tasks by context, which can enhance efficiency. They share personal anecdotes and emphasize the importance of adapting organizational habits in a collaborative environment. Get ready to transform your approach to productivity and organization!

17 snips
Jan 30, 2025 • 50min
The Power of Operational Efficiency in Modern Business | Lazy Leverage #45
In this insightful discussion, Amanda Orson, the innovative founder of Galleon, shares how her outsider perspective transforms the aging real estate industry. She dives into the importance of operational efficiency and the integral role of AI in modern transactions. Amanda reflects on lessons from military school and ancient philosophy, highlighting how unconventional thinking fuels innovation. Plus, she discusses affordable real estate solutions and the delicate balance between technology and human connection, making a compelling case for embracing disruptive change.

Jan 28, 2025 • 1h 8min
The Role of Context in Remote Team Performance | Lazy Leverage #44
Ever wonder why some businesses seem to run like clockwork while others are constantly putting out fires? Jon and Peter break down the real reason - it's not what you think. From customer avatars to remote team management, they share battle-tested strategies that actually work in the real world. Plus, they reveal a game-changing approach to building context in remote teams that could revolutionize how you run your business.
TIMESTAMPS
(00:31) Show intro
(02:03) Defining the sweet spot: Between startup and Fortune 50
(03:30) Property management challenges
(07:09) Trade-offs in business structures
(24:50) Breaking down context building in teams
(26:41) Fragility in specialization
(38:42) Customer avatars and personalized service
(47:22) Building a decision-making culture
(01:02:03) Tech tools and future opportunities
(01:04:05) App recommendations and wrap-up
Stay connected for more insights and strategies by following:
Jon: @MatznerJon on X and at lazyleverage.beehiiv.com
Peter: @pslohmann on X and at peterlohmann.com