Lazy Leverage

Get ready to dive into the real-talk playbook of entrepreneurship and scaling your business with Lazy Leverage! In this episode, we kick it with Jon Matzner and John Kelly to talk about nailing customer acquisition and converting leads in the power washing game. We’ll spill the secrets on remote sales hires, building a killer team from scratch, and sidestepping the common traps in hiring. Learn to streamline your operations, sharpen your sales structures, and deliver pricing presentations like a pro. Plus, get raw wisdom from Mike Costigan on showing up on time, reading body language, and mastering the door-to-door hustle. This episode packs honest insights and practical advice to help you grind, grow, and crush it in the business world. (00:00) Introduction and Background (01:17) Challenges in Sales and Conversion (01:40) Remote Sales and Hiring Strategies (04:26) Cost Analysis and Break-Even Points (07:17) Labor Specialization and Global Talent (11:15) Developing a Scalable Business Model (20:45) Managing and Measuring Performance (25:18) Sales Techniques and Customer Engagement (29:07) Pricing Presentation Techniques (32:42) Learning from Sales Experts (35:10) Old School Sales Tricks (39:54) The Journey of Entrepreneurship (50:05) Staying in the Game Stay connected for more insights and strategies by following ⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠ on Twitter and subscribing to our newsletter at ⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠⁠⁠⁠⁠.

Welcome back to Lazy Leverage! In this episode, Peter and Jon break down how to maximize your personal and professional life with killer strategies and AI tools. They dive into leveraging teams and systems to handle life's hiccups, boost productivity with Whisper Flow and Audio Diary, and even how limited-time offers can skyrocket your sales. Get the lowdown on engaging clients, personalized outreach, and maintaining exclusivity while expanding your community. Learn from real-life scenarios and high-value tactic, that can help you crush your goals and scale up smartly. Through our Conversation, you'll discover: (00:00) The Power of Leverage in Business (02:49) Balancing Sales and Member Focus (05:27) The Psychology of Limited Availability (10:39) Personal Outreach and Promotion Strategies (13:08) The Power of Personal Outreach (14:49) Sales Strategies and Experiments (16:22) Aligning Audience and Product (18:41) Membership Success and Future Plans (22:14) Tactical Tips and Tools (24:01) Voice Technology Innovations (26:32) Conclusion and Farewell Stay connected for more insights and strategies by following ⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠ on Twitter and subscribing to our newsletter at ⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠⁠⁠⁠.

Want to learn about cold calling and prospecting? Johnny Costigan has been a sales trainer for 20 years, and has worked with sales teams at Google, Amazon, Dropbox, SAP, Dropbox, and many others. Example - how he describes sales: - Got a problem? - Got money? - Want to solve it? If you are at all interested in professionalizing sales and filling your funnel (like me) there is so much more within this conversation, and Johnny's experience... Through our conversation, you'll discover: 00:00 Introduction to Johnny Costigan and His Sales Philosophy 01:09 The Art of Introducing Yourself in Sales 02:52 Johnny's Approach to Sales Training and Its Origins 06:04 The Importance of Authenticity and Adaptability in Sales 19:28 Leveraging Techniques from Various Disciplines in Sales 28:15 The Chess and Checkers of Sales: Knowing When to Simplify 31:19 The Power of Owning Your Mistakes 32:36 The Importance of Refreshing Sales Training 34:04 Mastering Active Listening in Sales 38:43 The Art of Asking the Right Questions 43:13 Navigating Sales Conversations with Empathy 44:27 The Critical Role of Curiosity in Sales 48:53 Transitioning from Problem Identification to Solution Presentation 53:28 Ensuring Commitment Before Proposing Solutions 58:54 Unlocking the Secrets of Effective Prospecting 59:43 The Art of Earning Credibility in Sales 01:00:30 Mastering the Sales Meeting: Strategies and Insights 01:03:17 Navigating Sales Challenges with Humor and Strategy 01:10:21 Exploring the Dynamics of Modern Sales Organizations 01:12:20 The Philosophy of Self-Sufficiency in Sales 01:17:50 Leveraging Inbound Leads: A Strategic Approach 01:24:43 Concluding Thoughts and Future Directions Stay connected for more insights and strategies by following ⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠ on Twitter and subscribing to our newsletter at ⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠⁠⁠.

Wes owns the number 1 and number 3 largest Fast Signs locations in the 750 unit network. 150 local employees. 0 global talent when I met him - now has 17+. He's become a friend, and we've hired a ton of global talent together. Smart, crazy person - @wes_kauffman -- Starting with our collaborative efforts in systemizing business processes, we explore Wes's experience in growing Fast Signs franchises across various locations. From building a team of nearly 17 global members to enhancing operational efficiency and competitiveness, we delve into the strategic utilization of global talent in project management and service delivery optimization. Sharing insights from Wes's success story in the sign manufacturing sector, we underscore the importance of balancing local and global team members for robust business growth. Through our conversation, you'll discover: 00:00 Catching Up and Reflecting on Past Collaborations 00:57 The Evolution of a FastSigns Franchise Empire 01:38 Expanding Horizons: Global Talent and Business Growth 02:47 Leveraging Global Talent for Competitive Advantage 04:50 The Transformative Power of Global Talent in Business 07:26 Embracing Global Talent: A Strategy for Success 09:53 Global Talent as a Game Changer in Business Operations 13:40 The Future of Business: Integrating Global Talent 20:05 Practical Advice for Leveraging Global Talent 21:40 Final Thoughts and Looking Ahead Stay connected for more insights and strategies by following ⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠ on Twitter and subscribing to our newsletter at ⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠⁠.

Peter and I talk about: 1) How he planned, structured, and implemented his mini "think week" 2) What we are both afraid of when creating more content --- In this episode of Lazy Leverage, Peter and I dive into the enriching practice of the annual solo retreat, a concept inspired by Bill Gates' Think Week. It's a time dedicated to relaxation, reflection, planning, and diving deep into books, all while stepping back from the relentless grip of technology. We explore the powerful strategy of creating a 'do not do' list, drawing inspiration from Warren Buffet to master the art of prioritization and cutting out distractions. Throughout the conversation, we grapple with finding the right equilibrium between generating meaningful content and not getting lost in the quantification of content creation metrics. We also discuss the essential support systems for embarking on such retreats, the profound impact thoughtful content creation can have on audiences, and the personal and professional revelations that emerge from adopting these practices. Through our conversation, you'll discover: 00:00 Welcome to Lazy Leverage: A Solo Retreat Recap 00:33 The Art of the Solo Retreat: Inspiration and Preparation 01:34 Unplugging and Diving into Books: The Retreat Rituals 02:04 Reflection, Relaxation, and Reading: The Core Goals 02:38 Creating Space for Thought: The Importance of Zero Expectations 03:13 Choosing the Right Reads: Fiction, Non-Fiction, and Favorites 10:18 The Dynamics of Solo Thinking vs. Group Discussion 16:07 The Do Not Do List: Focusing on What Truly Matters 20:38 Navigating Professional Boundaries: The Do Not Do List 21:24 Evaluating Affiliate Deals and Referral Partnerships 21:54 The Importance of Audience Trust and Content Integrity 23:35 Personal Productivity: Email Management Strategies 24:08 Balancing Immediate Tasks with Long-Term Goals 28:05 Reflecting on Business Changes and Future Stability 30:28 The Power of Building an Engaged Audience 32:01 Rethinking Media Strategy and Personal Fears 36:29 Exploring the Potential of Content Creation 42:35 Concluding Thoughts on Content Creation and Personal Growth Stay connected for more insights and strategies by following ⁠⁠⁠@MatznerJon⁠⁠⁠ on Twitter and subscribing to our newsletter at ⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠.

Ben has like 700 people working for him across 10+ locations. He is sharp as . We talk about the evolving role of leaders, building leverage, and life as an entrepreneur. Through our conversation, you'll discover: 00:00 Meet Ben: The Multi-Unit Franchisee Juggling Big Brands 01:26 Exploring the Challenges of Scaling and Efficiency in Franchising 03:01 The Delicate Balance of Delegation, Automation, and Personal Involvement 17:12 Navigating the Complexities of Email Overload and Operational Challenges 03:34 Envisioning the Ideal Operational Model and Personal Involvement 32:29 Navigating Maintenance and Construction Challenges in Business 33:20 The Role of a Director of Construction and Handling Repairs 34:39 Strategies for Managing Inspections and Permits 35:55 Leadership and Resource Allocation: A Marine's Model 38:43 Prioritizing Tasks and Establishing Main Efforts 40:19 Effective Communication and Email Management Strategies 43:32 Implementing Email Triage and Delegation for Efficiency 47:13 Leveraging Overseas Assistance for Email Triage 51:18 Reflections on Business Management and Entrepreneurial Loneliness Stay connected for more insights and strategies by following ⁠⁠@MatznerJon⁠⁠ on Twitter and subscribing to our newsletter at ⁠⁠lazyleverage.beehiiv.com⁠⁠.

Mike has taught me more about REAL entrepreneurship than anyone other than my Dad. Mike and I have worked together for almost 7 years, and talk pretty much every day. He's "never had a real job since he was 18", has had multiple exits, has tried to retire twice but got bored, and is a great friend and mentor. He has created a new retargeting service, that I am customer of, and has been crushing for us. Full disclosure - If anyone signs up off my twitter, he has to send me a Lou malnati's Pizza - so I am just shilling at this point. Love Mike. -- Through our conversation, you'll discover: 00:00 Introduction to Mike Costigan: The Entrepreneurship Mentor 01:12 Learning Digital Marketing and Entrepreneurial Scrappiness 02:02 The Philosophy of Customer Acquisition and Building Relationships 04:18 Embracing the Challenges of Entrepreneurship 16:35 Survival and Success in Business: Lessons from Experience 18:07 Exploring the Power of Retargeting in Digital Marketing 21:41 Exploring the Power of Retargeting 22:03 The Mechanics of Retargeting: How It Works 23:03 The Cost-Effectiveness of Retargeting 23:40 Building a Comprehensive Retargeting Platform 24:23 Leveraging Retargeting for Different Business Models 29:01 Success Stories and the Impact of Retargeting 30:37 Technical Insights and Strategies for Effective Retargeting 35:11 The Future of Business with AI and Retargeting 40:26 Concluding Thoughts on Retargeting and Business Strategy Stay connected for more insights and strategies by following ⁠@MatznerJon⁠ on Twitter and subscribing to our newsletter at ⁠lazyleverage.beehiiv.com⁠.

In this episode, Christian and I dive into the nuanced world of military-style debriefing and its transformative application in business leadership and operations. Christian truly stands out in the digital landscape for his insights and experience. Our discussion extends beyond the mere act of debriefing, touching upon stress management, the essence of communication in critical situations, and the overarching impact of military discipline on commercial success. We dissect the debrief mindset, a crucial learning tool in the military for enhancing future actions and operational efficiency, advocating for its adoption in business practices to refine processes and avert repeat errors. Our conversation aims to bridge the gap between the rigorous debriefing standards of military operations and the often less structured approach seen in the business environment, highlighting simple yet effective techniques like meeting success ratings as a step towards more disciplined business practices. Through our conversation, you'll discover: 00:00 - Setting the stage with an introduction to the importance of debriefing in both military and business contexts. 00:00 - Sharing a compelling story of composure and coordination during a helicopter incident. 01:04 - Insights into personal stress management techniques and maintaining calm under pressure. 02:19 - Discussing the critical role of maintaining composure in high-stress situations for effective leadership. 02:59 - The essential aspects of communication and coordination, illustrated through aviation experiences. 03:06 - Reflecting on lessons learned from first mission experiences, emphasizing ownership and control. 05:15 - Exploring the concepts of delegation and intent within leadership frameworks. 06:30 - Delving into strategies for efficient email communication to protect team focus and productivity. 12:49 - The leader's role in safeguarding the team's energy and focus from unnecessary distractions. 18:52 - Analyzing the advantages of membership-based business models over traditional agency structures. 25:55 - Identifying issues within conventional agencies and the evolution towards innovative business models. 26:31 - The challenges and rewards of building a global team and scaling business operations. 36:38 - Emphasizing the significance of debriefing and institutional memory in cultivating high-performance organizations. 39:42 - Advocating for the routine implementation of debriefing practices to enhance team performance and organizational learning. 49:02 - Concluding with a reflection on the pivotal role of debriefing in achieving exceptional business performance. This episode is a deep dive into the discipline of debriefing and its critical role in driving business excellence. Join Christian and me as we unpack the lessons learned from high-stress military environments and their application to the business world, offering listeners a unique perspective on leadership, communication, and organizational efficiency. Stay connected for more insights and strategies by following @MatznerJon on Twitter and subscribing to our newsletter at lazyleverage.beehiiv.com.

Join Peter and me in a thought-provoking conversation where we delve into the intricacies of designing a fulfilling life, building unwavering confidence, and embarking on the entrepreneurial journey. As career entrepreneurs who cherish significant time off, we explore the concept of "micro audiences" and the impact they have on our ventures. We share insights on the essence of setting clear goals, the value of self-reflection, and the critical nature of experiencing an apprenticeship period for hands-on learning. Furthermore, we discuss the strategic approach of starting with low-commitment franchises to gain a comprehensive understanding of the business landscape, all while emphasizing the importance of aligning business endeavors with personal life goals. Through our conversation, you'll discover: 00:00 - Welcoming insights and setting the stage for our discussion on life and business design. 00:01 - The unexpected value of having haters and being opinionated. 00:25 - The significance of uniqueness and having strong opinions in building an audience. 01:18 - How disagreement fosters a more engaged and diverse following. 02:22 - Evaluating the role and influence of social media influencers. 03:13 - The necessity for original insights and the power of authenticity. 04:15 - Celebrating differences and the importance of articulating opposing viewpoints. 09:52 - Strategies for prioritizing and focusing on what truly matters in life and business. 16:11 - How business activities can shape and reflect your lifestyle choices. 17:58 - Prioritizing family goals and the impact on business decisions. 19:07 - Exploring the EOS Implementer lifestyle as a case study in life design. 20:28 - Personal anecdotes on decision-making and overcoming limiting beliefs. 21:09 - The crucial role of systems in achieving desired life and business outcomes. 24:47 - Leveraging small wins to build confidence and momentum. 27:18 - A deep dive into the entrepreneurial mindset and the journey to starting a business. 28:16 - Discussing the invaluable lessons and experiences gained through apprenticeship in business. 30:54 - Weighing the benefits and drawbacks of franchising as a business model. 33:29 - Concluding thoughts on starting and building a business with the end goal in mind. This episode is an essential listen for aspiring entrepreneurs and seasoned business owners alike, offering a blend of personal experiences, practical advice, and strategic insights for anyone looking to design a life they love, build confidence, and successfully navigate the business world. --- Stay connected for more insights and strategies by following @MatznerJon on Twitter and subscribing to our newsletter at lazyleverage.beehiiv.com. Next Episode Teaser: Don't miss "Debriefing Mindsets: Applying Military-Style Debrief & Leadership Tactics to Business," where Christian and I tackle the efficiency of communication, the minimization of stress through systems, and the transformative power of military-style debriefing in business leadership. Inspired by a conversation that reaffirms the remarkable influence of disciplined, structured approaches to business, this episode promises to be a game-changer for leaders seeking to enhance their operational and team management strategies.

In this episode, we tackle the complex dynamics of global team management, addressing the pivotal question many leaders face: "Is your global team failing you, or are you failing them?" With extensive experience in hiring, we dive into identifying the top red flags for both American and global talent, aiming to discern the root causes behind a team's underperformance. From responsiveness and proactiveness to the deeper nuances of cultural fit and communication barriers, we explore how to effectively manage and nurture global talent for optimum performance. Through our conversation, you'll discover: 00:00 - An introduction to the challenges and opportunities of managing global teams. 00:19 - Insights into the nuances of communication and the significance of responsiveness and punctuality. 01:15 - Effective strategies for the screening and interviewing process to identify potential red flags early. 04:11 - The importance of understanding a candidate's thought process and their ability to integrate into your work culture. 10:57 - Observations on red flags within the first 30 days and strategies to address them. 16:37 - The art of headhunting and real-life examples that illustrate the dos and don'ts of global recruitment. 17:11 - Discussing the spectrum of responses in recruitment and the insights they provide. 25:01 - The critical role of setting clear expectations and the impact of communication on recruitment success. 29:14 - Highlighting the need to address red flags early to prevent long-term issues. 31:28 - The effectiveness of memos and structured communication in enhancing team dynamics and performance. This dialogue is essential for anyone navigating the complexities of international hiring and team management, offering practical advice and insights to foster a thriving and cohesive global team. --- Stay connected for more insights and strategies by following @MatznerJon on Twitter and subscribing to our newsletter at lazyleverage.beehiiv.com. Next Episode Teaser: Don't miss our upcoming episode, "Designing Life, Building Confidence, and Starting a Business," where Peter and I share our experiences as career entrepreneurs who value significant personal time off. We'll discuss the influence of "micro audiences" and offer guidance for those embarking on their entrepreneurial journey. Join us for an honest conversation about lifestyle design, boosting confidence, and the fundamentals of launching a successful business.