Lazy Leverage

Sick of trading hours for dollars in your consulting business? You're not alone. Join Jon Matzner and Dan Kirner as they rip apart the traditional consulting model and show you exactly how to build real leverage. Through real-world examples and zero-fluff strategies, they reveal how to spot golden opportunities in your market, transform your services into products, and scale without losing your mind. Whether you're just starting out or looking to break through your current ceiling, this episode is your blueprint for consulting that actually scales.   Timestamps: (00:00) Welcome and Dan's Background (00:32) From Time-for-Money to Scalable Solutions (02:17) Breaking Down Real Leverage in Consulting (03:43) The Productization Blueprint (07:05) Building Systems That Scale (11:19) How to Find Your Perfect Market Fit (21:34) Solving the Sales Puzzle Without Complex Funnels (25:28) Combining Skills for Maximum Impact (33:55) Key Takeaways and Connect with Dan   Stay connected for more insights and strategies by following Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dan: @DanKirner on X and at remixalot.com

Ever wonder why your inbox feels like a never-ending game of whack-a-mole? Join Peter Lohmann and Jon Matzner as they expose why email overload is actually a symptom of deeper business issues. Through candid conversation and real-world examples, they demolish common productivity myths and reveal their battle-tested system for taking control of your communication. From the controversial truth about quick response times to the game-changing difference between tasks and projects, this episode delivers actionable insights that will transform how you work. Whether you're drowning in notifications or just tired of email running your life, this is the wake-up call you need. TIMESTAMPS (00:00)  Introduction and The Email Crisis (04:00)  Why Email Problems Are Really Leadership Problems (6:21) (10:00)  Breaking Free from the "Quick Response" Trap (15:00)  The Right Way to Use Tools Like Slack and Email (22:00)  Project Management: The Missing Piece (30:00)  From Chaos to Control: Building Your System (38:00)  The Power of Task Capture and Weekly Reviews (45:00)  Creating Action-Based Project Plans (53:00)  Future of Work: Bridging Physical and Digital Stay connected for more insights and strategies by following Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Peter: ⁠@pslohmann⁠ on X and at peterlohmann.com

Jon Matzner and Peter Lohmann break down the art and science of 'architecting the way work gets done' - a crucial skill for any business owner looking to scale. From handling employee resistance to identifying bottlenecks, learn how to design work systems that unlock growth while keeping your best people happy. Plus: sneaky tips for spotting AI responses in hiring, and game-changing iPhone features you didn't know existed.   Timestamps (00:00) Intro and casual catch-up  (04:15) Understanding "architecting the way work gets done"  (11:40) The Henry Ford approach to work design  (15:45) Why employees resist systems (and how to handle it)  (21:43) Identifying and working with business bottlenecks (26:50) The Korean spa button: A lesson in smart work design  (27:58) Using accountability charts effectively  (30:10) Tech tips: Gmail link copying and iPhone call recording  (32:30) Clever hiring tip: Catching AI responses in job applications    Stay connected for more insights and strategies by following Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Peter: ⁠@pslohmann⁠ on X and at peterlohmann.com

Ever wonder what happens when you mix Moscow State economics, Oklahoma middle school, and global talent acquisition? Meet Anna, Sagan's secret weapon in member success. In this no-BS conversation, she breaks down why some businesses crush it with global talent while others barely scratch the surface. From navigating cultural bridges to building trust-based partnerships, Anna shares the unfiltered truth about what makes global hiring work. Whether you're a startup founder or running a PE firm, this episode is packed with actionable insights that'll transform how you think about global talent integration.   Timestamps (00:00) Meet Anna: From Moscow to Global Talent Success  (03:05) Inside Look: Modern Russian Economic Theory  (07:41) Global Relations: Russia, Israel, and International Dynamics  (10:49) Cultural Intelligence: Learning English in Oklahoma  (15:53) The Secret Sauce: What Makes Members Successful  (19:54) Broker vs. Advisor: Why the Difference Matters  (22:39) Communication is King: The Feedback Loop  (23:55) Size Doesn't Matter: From Startups to Billion-Dollar PE  (28:05) What's Next: Innovation in Member Success  (31:28) Golden Rules for New Members   Stay connected for more insights and strategies by following Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Peter: ⁠@pslohmann⁠ on X and at peterlohmann.com  

Ever wonder how top performers actually work less while achieving more? In this episode, Jon Matzner and Peter Lohmann dive deep into the counterintuitive world of 'lazy leverage,' where working at 80% effort yields better results than grinding at 100%. From project management approaches using Slack to the power of seasonal thinking in business, they share battle-tested strategies for maximizing output while minimizing stress. Plus, discover why your best ideas might come while sitting in a hot tub (seriously). Whether you're a CEO looking to work smarter or a team leader seeking better systems, this episode is your blueprint for strategic laziness.   Timestamps (00:00) Welcome to Lazy Leverage (01:33) Understanding Natural Work Rhythms (02:40) The 80/20 Rule of Effort and Anxiety (06:20) Strategic Rest and Recovery Periods (08:00) CEO Time: Making Space for Big Picture Thinking (15:54) Modern Project Management Challenges (26:23) Leveraging Slack for Team Organization (28:42) Task Force vs Permanent Team Structure (32:02) Building Effective Kanban Systems  (34:45) The Evolution of Company Structure (37:41) GTD Principles in Project Management (41:13) Leadership Through Prioritization (50:41) Takeaways and Reading Recommendations   Stay connected for more insights and strategies by following ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠@pslohmann⁠ on Twitter and subscribing to our newsletter at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

In this episode of Lazy Leverage, Jon and Binsi tackle the universal challenge of scaling team communication beyond the 30-person mark. They break down their revolutionary "four data types" framework - database, reference, ad-hoc, and project-based communication - while exploring how to effectively leverage tools like Slack, Airtable, and Notion. Through practical demonstrations and real-world examples, they show how to transform chaotic communication into streamlined project management, complete with insights on their preferred GTD-inspired workflow and an innovative approach to KPI-based team organization. Timestamps (00:00) Introduction and Greetings (01:28) Consolidating Information (02:45) Data Types and Tools (04:26) Project Management Discussion (06:22) Choosing the Right Tools (09:16) Implementing Slack for Project Management (16:50) Practical Slack Demonstration (22:45) Reflecting on Past Project Management (24:45) Command and Control in Projects (28:53) Organizing Teams Around KPIs (31:59) Final Thoughts and Reorganization  Stay connected for more insights and strategies by following ⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Twitter and subscribing to our newsletter at ⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠⁠⁠⁠⁠⁠⁠.

In this insightful and candid episode, Jon Matzner teams up with Sofia Bravo, Sagan's Head of Recruitment, to dissect and debunk common hiring pitfalls. They explore why traditional job titles and strict budgets might be holding companies back, emphasizing the power of clear role descriptions and the right attitude over rigid experience. Expect real talk about the recruitment process, from the importance of responsive hiring practices to innovative strategies that ensure top candidates don't fall through the cracks. And stay tuned for some fun discussions about potential off-sites in Mexico!(00:00) Introduction (01:10) Sophia's Background and Role at Sagan (4:08) Common Hiring Mistakes: Job Titles (08:56) Common Hiring Mistakes: Budget Expectations (10:42) Understanding Budget Tradeoffs in Hiring (11:57) Challenges with Unrealistic Expectations (13:40) The Value of Coachable Candidates (17:07) Responsiveness in the Hiring Process (19:08) Final Thoughts and Advice Stay connected for more insights and strategies by following ⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠ on Twitter and subscribing to our newsletter at ⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠⁠⁠⁠⁠⁠.

Get ready to dive into the real-talk playbook of entrepreneurship and scaling your business with Lazy Leverage! In this episode, we kick it with Jon Matzner and John Kelly to talk about nailing customer acquisition and converting leads in the power washing game. We’ll spill the secrets on remote sales hires, building a killer team from scratch, and sidestepping the common traps in hiring. Learn to streamline your operations, sharpen your sales structures, and deliver pricing presentations like a pro. Plus, get raw wisdom from Mike Costigan on showing up on time, reading body language, and mastering the door-to-door hustle. This episode packs honest insights and practical advice to help you grind, grow, and crush it in the business world. (00:00) Introduction and Background (01:17) Challenges in Sales and Conversion (01:40) Remote Sales and Hiring Strategies (04:26) Cost Analysis and Break-Even Points (07:17) Labor Specialization and Global Talent (11:15) Developing a Scalable Business Model (20:45) Managing and Measuring Performance (25:18) Sales Techniques and Customer Engagement (29:07) Pricing Presentation Techniques (32:42) Learning from Sales Experts (35:10) Old School Sales Tricks (39:54) The Journey of Entrepreneurship (50:05) Staying in the Game Stay connected for more insights and strategies by following ⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠ on Twitter and subscribing to our newsletter at ⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠⁠⁠⁠⁠.

Welcome back to Lazy Leverage! In this episode, Peter and Jon break down how to maximize your personal and professional life with killer strategies and AI tools. They dive into leveraging teams and systems to handle life's hiccups, boost productivity with Whisper Flow and Audio Diary, and even how limited-time offers can skyrocket your sales. Get the lowdown on engaging clients, personalized outreach, and maintaining exclusivity while expanding your community. Learn from real-life scenarios and high-value tactic, that can help you crush your goals and scale up smartly. Through our Conversation, you'll discover: (00:00) The Power of Leverage in Business (02:49) Balancing Sales and Member Focus (05:27) The Psychology of Limited Availability (10:39) Personal Outreach and Promotion Strategies (13:08) The Power of Personal Outreach (14:49) Sales Strategies and Experiments (16:22) Aligning Audience and Product (18:41) Membership Success and Future Plans (22:14) Tactical Tips and Tools (24:01) Voice Technology Innovations (26:32) Conclusion and Farewell Stay connected for more insights and strategies by following ⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠ on Twitter and subscribing to our newsletter at ⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠⁠⁠⁠.

Want to learn about cold calling and prospecting? Johnny Costigan has been a sales trainer for 20 years, and has worked with sales teams at Google, Amazon, Dropbox, SAP, Dropbox, and many others. Example - how he describes sales: - Got a problem? - Got money? - Want to solve it? If you are at all interested in professionalizing sales and filling your funnel (like me) there is so much more within this conversation, and Johnny's experience... Through our conversation, you'll discover: 00:00 Introduction to Johnny Costigan and His Sales Philosophy 01:09 The Art of Introducing Yourself in Sales 02:52 Johnny's Approach to Sales Training and Its Origins 06:04 The Importance of Authenticity and Adaptability in Sales 19:28 Leveraging Techniques from Various Disciplines in Sales 28:15 The Chess and Checkers of Sales: Knowing When to Simplify 31:19 The Power of Owning Your Mistakes 32:36 The Importance of Refreshing Sales Training 34:04 Mastering Active Listening in Sales 38:43 The Art of Asking the Right Questions 43:13 Navigating Sales Conversations with Empathy 44:27 The Critical Role of Curiosity in Sales 48:53 Transitioning from Problem Identification to Solution Presentation 53:28 Ensuring Commitment Before Proposing Solutions 58:54 Unlocking the Secrets of Effective Prospecting 59:43 The Art of Earning Credibility in Sales 01:00:30 Mastering the Sales Meeting: Strategies and Insights 01:03:17 Navigating Sales Challenges with Humor and Strategy 01:10:21 Exploring the Dynamics of Modern Sales Organizations 01:12:20 The Philosophy of Self-Sufficiency in Sales 01:17:50 Leveraging Inbound Leads: A Strategic Approach 01:24:43 Concluding Thoughts and Future Directions Stay connected for more insights and strategies by following ⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠ on Twitter and subscribing to our newsletter at ⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠⁠⁠.