Digital Hustle: Mastering Marketing with Jon & Mike | Lazy Leverage #20

Mike has taught me more about REAL entrepreneurship than anyone other than my Dad. Mike and I have worked together for almost 7 years, and talk pretty much every day. He's "never had a real job since he was 18", has had multiple exits, has tried to retire twice but got bored, and is a great friend and mentor. He has created a new retargeting service, that I am customer of, and has been crushing for us. Full disclosure - If anyone signs up off my twitter, he has to send me a Lou malnati's Pizza - so I am just shilling at this point. Love Mike.

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Through our conversation, you'll discover:

00:00 Introduction to Mike Costigan: The Entrepreneurship Mentor

01:12 Learning Digital Marketing and Entrepreneurial Scrappiness

02:02 The Philosophy of Customer Acquisition and Building Relationships

04:18 Embracing the Challenges of Entrepreneurship

16:35 Survival and Success in Business: Lessons from Experience

18:07 Exploring the Power of Retargeting in Digital Marketing

21:41 Exploring the Power of Retargeting

22:03 The Mechanics of Retargeting: How It Works

23:03 The Cost-Effectiveness of Retargeting

23:40 Building a Comprehensive Retargeting Platform

24:23 Leveraging Retargeting for Different Business Models

29:01 Success Stories and the Impact of Retargeting

30:37 Technical Insights and Strategies for Effective Retargeting

35:11 The Future of Business with AI and Retargeting

40:26 Concluding Thoughts on Retargeting and Business Strategy

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