Contractor Growth Network

Today in the studio we are going to talk about a marketing game plan and setting appropriate expectations. Many contractors go into business with no idea how to get their phone to ring before they realize that it’s extremely difficult to sell $50,000 and up projects on the first phone call with a prospect. It is important to have short-term and long-term goals in order to stay on track. Patience is the name of the game because sales and marketing are processes that need to be followed strictly in order to pull in the business that you want. Remember, you are not in it for the paycheck this month; you are in it for the paycheck way down the road. Stay tuned to hear how this whole thing works and check out the free giveaway! In this episode, we talk about… The marketing game plan starts with sales Sticking to the marketing cycle Positives and negatives of using a lead-gen site Setting short-term and long-term goals Doing the simple things to achieve short-term goals Building a brand over the long term Top-3 things that your website should include   Links to resources: Full Sail Marketing Giveaway Google Ads Facebook Ads Visit our YouTube channel and subscribe. For more Contractor Growth Tips visit https://fullsailmarketing.com

Today we’re talking with Chris Livingston all about leadership, owning your stuff, and having a purpose. Chris is in the military so he has a hell of a lot of experience with leadership and the training side of things. We’re going to share with you the secrets in regard to 3 things that true leaders practice. Those would be how to be a good leader, how to set your team up for success and what is your “why”? Stay tuned as we dive into using leadership to grow! In this episode, we talk about… Chris’s story Characteristics that true leaders possess Why robotic leadership is toxic in so many ways Differences between fault and responsibility Setting your team up with the ability to maneuver Dynamic leadership in order to produce great leadership under us Being in a leadership role compared to being a leader Importance of cross training Small wins and what they mean on the road to success Work performance counseling Decision making based on purpose One big takeaway for the future Links to resources: Chris Instagram Contractor Sales Academy For more Contractor Growth Tips visit https://fullsailmarketing.com

Today we are coming to you live from the CSA Next Level Event to talk about communication. We are going to talk about how stuff like responding to your leads, using video communication and a few other tips and strategies are helping our clients and contractors across the country. These tips are the keys to making stupid amounts of money. Stay tuned because you’re not going to want to miss it. In this episode, we talk about… How much you should talk when conducting sales calls Importance of response time and frequency CSA Next Level Event guest speaker How to throw out your expertise without taking up talk time Using video as a contractor to communicate Benefits when you learn how to listen Links to resources: Full Sail Marketing Giveaway Loom They Ask You Answer Contractor Sales Academy Visit out YouTube channel and subscribe. For more Contractor Growth Tips visit https://fullsailmarketing.com

Today we’re in the studio with Derek Johnson, owner of JVI Secret Gardens out of Nashville, Tennessee, as well as co-owner of The Contractor Sales Academy. Derek is going to share tons of tips on how his mentality and overall visualization has turned his contracting business from barely scraping by for the last 19 years to now having sold a job worth almost a quarter of a million dollars. At the end of the day if you don’t have that positivity and don’t surround yourself with the right people, you’re not going to win. Stay tuned. You’re not going to want to miss it. In this episode, we talk about… Having a positive mindset and how that plays into who a person is Talking about what you believe to put it into the universe Holding yourself accountable to the words that you speak Derek’s story Using your background to help others achieve their dreams Accepting that failure is inevitable Connecting with your customers on multiple levels Making the customer feel important to create continued business Manifestation through visualization Mentality when entering a sales call If you want it, go get it Selecting a mentor with care   Links to resources: Full Sail Marketing Giveaway JVI Secret Gardens Contractor Sales Academy For more Contractor Growth Tips visit https://fullsailmarketing.com

Today we are talking about social media, specifically in regards to contractors. We’ll be touching Facebook, Instagram, YouTube, and even Pinterest. If you’re not using social media you better stay tuned because our clients that are using it are getting more and more leads every day. These are from people that know their business and actually want to purchase from them. Here’s what works, what doesn’t work, and what should be working but isn’t. In this episode, we talk about… Does Facebook even matter anymore? How to properly utilize Facebook when advertising Benefits of advertising on Instagram Making the most of your Instagram posts YouTube ruling the visual mediums Importance of video descriptions when advertising on YouTube Blacksheep of the social media world that actually works Positives of reaching audiences through Pinterest Social media advertising tips Links to resources: Full Sail Marketing Giveaway Contractor Sales Academy Facebook Advertising Business Instagram YouTube Pinterest For more Contractor Growth Tips visit https://fullsailmarketing.com

Today we are taking a deep dive into the world of online advertising. So many contractors tell us on a daily basis that they have tried online advertising, whether it’s through Google or Facebook, and they just don’t get any results. We’re here to tell you why you should or shouldn’t advertise online. Also, we’re going to share how to get leads in the door and money in your pocket. In this episode, we talk about… Why you should even bother with advertising online Aspects of Google advertising Referral programs for past customers How to know if you should be advertising Characteristics of a good landing page Advertisement process from posting to sales back end Retargeting and remarketing The importance of trust between you and the customer Aspects of Facebook advertising Properly boosting Facebook ads Links to resources: Full Sail Marketing Giveaway Facebook Advertising Google Advertising Contractor Sales Academy For more Contractor Growth Tips visit https://fullsailmarketing.com

Today we are interviewing Victor Aponte, the owner of MOG Improvement Services down in Atlanta, Georgia. Victor is going to share with us how simply being positive, truly humble, and omnipresent online and having a great business will skyrocket you to levels that you can’t even imagine. These traits will help keep you motivated and moving forward when the cards are stacked against you. Putting yourself in a positive and humble environment, surrounding yourself with good people, is the best way to keep your mindset heading in that positive direction. The goal is to be different than everybody else! In this episode, we talk about… Victor’s story Keeping yourself motivated when times are difficult Trying to be different than everyone else Surrounding yourself with good people Bringing loyalty and value to each other Marketing strategies to keep leads coming in the door Overcoming uncomfortable situations for the good of the business What the people want to see Responding to comments no matter the message Challenges as a growing business owner Setting yourself apart from the competition Knowing your numbers Focus when building your brand Links to resources: MOG Improvement Services MOG Facebook Contractor Sales Academy For more Contractor Growth Tips visit https://fullsailmarketing.com

Today we have Edin Cuskovic on the show to tell us how to utilize your financial figures to grow your business. We’re going to be talking about the numbers. We will also figure out what a lot of the common problems are with contractors. Edin is going to give some solid actionable items for 2019. At the end of the day, the best way to grow your company is to grow that bottom line because that’s how you pay your rent, retirement, etc. In this episode, we talk about… Edin’s story How the internet has shaped the tax and finance industry Importance of time in regard to the natural growth of your business Common financial issues in the general contracting world Actionable items that contractors can change right now When you should start controlling the true cost of your sales Who should utilize outsourcing for their bookkeeping services Ways to save money on taxes as your business is growing Takeaways for 2019 Links to resources: edin@maximumats.com TurboTax Contractor Sales Academy For more Contractor Growth Tips visit https://fullsailmarketing.com

Today we’re going to teach you how starting with a single can actually turn into a home run. Some of our most successful clients have a low price point service to get their foot in the door that leads to hundreds of thousands of dollars with that customer over a lifetime. We are going to walk you through the value ladder step by step. What’s the value ladder? Don’t worry, we’ll teach you that as well. In this episode, we talk about… Exploratory drain and clean technique Great ways to get your foot in the door with a customer How to build trust with a customer The psychology behind breaking the credit card threshold Purpose of the consultation fee Climbing the value ladder Links to resources: Contractor Sales Academy For more Contractor Growth Tips visit https://fullsailmarketing.com

Today we’re talking about video. Why is it important? How do you do it? What are you even supposed to talk about? So many contractors today are shooting videos on Facebook Live and Youtube that have people calling them up for contracts without even needing to meet them. Stay tuned because we’re going to show you how to sell and how to grow your business using video. In this episode, we talk about… Why is a video so important for building trust? How do you go about making a good video? What you need to make a quality video Where to start your video Things to remember and include while recording Here’s what you should talk about Links to resources: Facebook Live Youtube Live For more Contractor Growth Tips visit https://fullsailmarketing.com