Contractor Growth Network #35: Developing a Marketing Strategy for Your Contracting Company
Today in the studio we are going to talk about a marketing game plan and setting appropriate expectations. Many contractors go into business with no idea how to get their phone to ring before they realize that it’s extremely difficult to sell $50,000 and up projects on the first phone call with a prospect. It is important to have short-term and long-term goals in order to stay on track. Patience is the name of the game because sales and marketing are processes that need to be followed strictly in order to pull in the business that you want. Remember, you are not in it for the paycheck this month; you are in it for the paycheck way down the road. Stay tuned to hear how this whole thing works and check out the free giveaway!
In this episode, we talk about…
- The marketing game plan starts with sales
- Sticking to the marketing cycle
- Positives and negatives of using a lead-gen site
- Setting short-term and long-term goals
- Doing the simple things to achieve short-term goals
- Building a brand over the long term
- Top-3 things that your website should include
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