Contractor Growth Network #30 Online Advertising - The Do's and Don'ts With Facebook and Google Ads
Mar 4, 2019
29:45
Today we are taking a deep dive into the world of online advertising. So many contractors tell us on a daily basis that they have tried online advertising, whether it’s through Google or Facebook, and they just don’t get any results. We’re here to tell you why you should or shouldn’t advertise online. Also, we’re going to share how to get leads in the door and money in your pocket.
In this episode, we talk about…
- Why you should even bother with advertising online
- Aspects of Google advertising
- Referral programs for past customers
- How to know if you should be advertising
- Characteristics of a good landing page
- Advertisement process from posting to sales back end
- Retargeting and remarketing
- The importance of trust between you and the customer
- Aspects of Facebook advertising
- Properly boosting Facebook ads
Links to resources:
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