Wisking it all

About the Episode In this episode, Angelo Esposito interviews Jason Brooks, a hospitality professional with over 30 years of experience. They discuss various topics related to the restaurant industry, including getting into the business, lessons learned from top brands, actionable tips for restaurant operators, and the importance of coaching as a leadership trait. They also touch on the challenges of talent acquisition and market realities, creating self-sustaining systems in restaurants, and closing the gap between customer expectations and operator execution. Jason shares his inspiration for writing his book, 'Every Leader Needs Followers,' which aims to transform restaurant managers into hospitality leaders. Takeaways The first emotion every human being experiences is tied to food. Training and orientation should focus on creating an owner-like orientation and giving a big picture view of the business. Delegation should be done strategically, considering the admin level and priority of tasks. Soft skills are crucial in the restaurant industry, and managers should focus on building a people-centric culture. Aligning customer expectations and operator execution is essential for driving sales and customer satisfaction. Timestamps: 00:00: Introduction and Background 01:26: Getting into the Restaurant Business 06:05: Lessons Learned from Top Restaurant Brands 07:26: Actionable Tips for Restaurant Operators 09:50: Improving Orientation and Training 10:44: Creating Many GMs through Delegation 12:39: The Importance of Coaching as a Leadership Trait 15:28: Balancing Talent Acquisition and Market Realities 19:42: Developing Self-Sustaining Systems in Restaurants 20:40: Regression in Managers' Soft Skills 30:09: Aligning Customer Expectations and Operator Execution 42:04: Inspiration for Writing the Book

About the Episode In this episode, Angelo Esposito interviews Alessandro Biggi, the founder of Avo, a destination for seasonal nourishing and uniquely crafted salads and bowls. Alessandro shares the inspiration behind Avo and how the concept evolved to focus on healthy and filling meals. He discusses the challenges and learnings of starting a restaurant without prior experience in the industry. Alessandro emphasizes the importance of simplicity and convenience in the menu and customer experience. He also highlights the significance of building a strong internal culture and investing in training for employees. Alessandro provides insights into the criteria for opening new Avo locations and offers advice for aspiring food entrepreneurs. Takeaways: Customer craves simplicity and convenience in the menu and customer experience. Building a strong internal culture and investing in training are crucial for success in the restaurant industry. Balancing the original vision with customer feedback is essential for growth and adaptation. Financial management and forecasting are key aspects of running a successful restaurant business. Timestamps: 00:00 Introduction and Background of Avo 03:22 The Inspiration Behind Avo 05:14 Opening the First Avo Location 06:36 Challenges and Learnings in the Restaurant Industry 09:48 Balancing Vision and Customer Feedback 11:42 Avo Menu and Customer Favorites 13:05 The Difference in Food Culture between Italy and the US 15:27 The Vision for Avo's Future 20:12 Importance of Financial Management in the Restaurant Industry 23:27 Key Nuggets of Advice for Food Ventures 28:38 Criteria for Opening New Avo Locations 31:01 Advice for Starting a Food Venture 32:29 Connect with Avo

About the Episode PathSpot is a comprehensive health and safety operation system for the food service industry. Their flagship product is a hand scanner that detects invisible contaminants on hands after washing. PathSpot aims to optimize safety, reduce waste, and improve employee satisfaction. They have gained traction by focusing on customer feedback and building a scalable supply chain. The labor optimizations and data-driven insights provided by PathSpot have resulted in significant ROI for their clients. The company plans to expand internationally and empower consumers and employees to make decisions based on data. Christine Schindler, Co-Founder and CEO of PathSpot, encourages entrepreneurs to embrace the challenges and impact they can make. Takeaways PathSpot is a comprehensive health and safety operation system for the food service industry. Their flagship product is a hand scanner that detects invisible contaminants on hands after washing. PathSpot focuses on customer feedback and building a scalable supply chain to gain traction. The labor optimizations and data-driven insights provided by PathSpot result in significant ROI for clients. PathSpot plans to expand internationally and empower consumers and employees to make decisions based on data. Timestamps: 00:00 Introduction to PathSpot and their flagship product 02:48 Christine's journey from Biomedical Engineering to Co-Founding PathSpot 06:03 The problem PathSpot solves and their comprehensive health and safety operation system 09:46 The early days of PathSpot and how they gained traction 12:54 The ideal customer profile for PathSpot 15:11 The customer journey and how PathSpot works with clients 19:30 Wins and KPIs for restaurant clients 24:39 Future plans for PathSpot 27:21 Advice for entrepreneurs and those transitioning from the medical field 31:16 Plugs and contact information

Episode Notes Amid the pandemic, Charlie Eblen boldly initiated Single Tree Wood Fire BBQ, showcasing his entrepreneurial spirit. The name 'Singletree' was chosen to commemorate his grandfather, a multifaceted individual: a 27-year Army veteran, an attorney, a federal judge, and a leader in both the Four-H Club and the Masons. For Eblen, 'Singletree' not only honors his grandfather's legacy of service and leadership but also captures the essence of the farm that played a pivotal role in his personal growth. He also discusses the challenges of starting a restaurant from the ground up and underscores the importance of establishing a solid reputation through quality and hospitality. Charlie also highlights the significance of storytelling and leveraging social media to engage with customers and expand the brand. He shares insightful lessons learned and underscores the transformative role of technology in the hospitality sector. Additionally, Charlie Eblen shares his journey of building a brand and impacting the community. Charlie and his team at Singletree Barbecue support the community through initiatives like can drive for homeless children and a nonprofit organization that prevents veteran suicide. They also prioritize youth sports and believe in the power of coaches and discipline in shaping a person's character. Charlie emphasizes the importance of telling your story and advises that everything you do is content. He encourages authenticity and shares practical tips for overcoming video editing challenges. Ultimately, Charlie's goal is to make his family proud and create a positive impact on the community. Takeaways: Focus on building a strong reputation by delivering high-quality products and exceptional hospitality. Tell your story and use social media to connect with customers and grow your brand. Embrace technology and leverage its power to improve operations and enhance the guest experience. Be prepared to work hard and make sacrifices as an entrepreneur, but stay committed to your vision and goals. Building a brand should be driven by a desire to make a positive impact on the community. Supporting the community can take various forms, such as organizing can drives for homeless children and preventing veteran suicide. Youth sports and the right coaches can play a significant role in shaping a person's character. Telling your story is essential, and everything you do can be turned into content. Authenticity is key in content creation, and it's okay if your videos are not perfect. Prioritize personal success by focusing on what truly matters, such as family and making a positive impact on the community. Timestamps: 00:00 - Introduction and Background 04:10 - Job loss led to entrepreneurial realization in crisis. 09:49 - Juggling multiple business tasks, learning new challenges. 10:42 - Learning the challenges of opening a business. 14:54 - Navigating sales targets with a focus on quality. 18:41 - Driven by passion for hospitality and barbecue. 22:11 - Keeping up with family on social media. 23:10 - Embracing social media improved hospitality industry outreach. 29:18 - First weekend away, son's baseball tournament stress. 31:35 - Admiration for impact on veteran and local community. 36:33 - Supporting veterans, aiding their transition, fundraising events. 37:41 - Choosing impactful coaches for kids' sports is important. 42:43 - Switching mentality, finding joy in family time. 46:34 - Expresses appreciation for toast and marketing collaboration. 47:46 - Closing Remarks

About the Episode In this conversation, Angelo interviews Jordan Huck, CEO of Notch, a technology platform that specializes in automating accounts payable and accounts receivable for the food service industry. They explore the inspiration behind Notch, detail the customer onboarding process, and highlight the advantages for restaurants managing multiple suppliers. Jordan shares both success stories and lessons from his entrepreneurial journey. Additionally, they discuss Notch's partnership with WISK and direct listeners to where they can find more information about Notch. Furthermore, Jordan Huck, CEO of Notch Financial, talks about the company's strategy for engaging with the industry and its commitment to providing valuable content. He stresses their obsession with customer service and their goal to exceed customer expectations. Jordan also addresses how they tackle challenges and the value they strive to deliver to restaurants. The conversation wraps up with a discussion on hosting a webinar and exploring potential partnership opportunities. Takeaways: Notch is a technology platform that offers accounts payable and accounts receivable automation for the food service industry. - Notch is ideal for restaurants with multiple suppliers and fragmented supply chains. - The onboarding process for Notch is quick and easy, with customers able to start using the product within a day. - Notch has seen success in helping restaurants streamline their invoicing processes and reduce manual work. - The partnership between Notch and WISK aims to provide customers with a comprehensive solution for managing inventory and accounts payable. Notch Financial focuses on creating helpful content for the industry. - The company is obsessed with providing exceptional customer service. - They pride themselves on their ability to respond to challenges effectively. - Notch Financial aims to provide value to restaurants through webinars and partnerships. Timestamps: Timestamps: 00:00: Introduction and Overview of Notch 03:29: Inspiration and Origin of Notch 06:55: Early Days and Testing at Notch 08:51: Ideal Customers for Notch 10:26: Benefits of Notch for Restaurants with Multiple Suppliers 13:01: Onboarding Process for Notch 16:47: Success Stories with Notch 18:55: Cultivating Culture at Notch 21:23: Lessons Learned as an Entrepreneur 29:28: The Partnership Between Notch and WISK 32:51: Conclusion and How to Connect with Notch

About the Episode Seth Cohen, President and Co-founder of Sweetfin, shares the story of how the Premium Poke concept was created and grew to 20 locations. He discusses the challenges of opening the first location, the importance of having a strong team and company mission, and the incorporation of customer feedback. Cohen also shares his future plans for expanding Sweetfin and offers advice for aspiring entrepreneurs. Takeaways: Building a strong team with the right personalities and skills is crucial for success. Consistency, strong standard operating procedures, and attention to detail are important for maintaining a strong brand. Incorporating customer feedback and continuously improving is essential for growth. Having a clear company mission and values helps guide decision-making and maintain focus. Raising more funds than initially planned and being prepared for unexpected challenges is important when starting a business. Being innovative and taking risks can help a business stand out in a competitive market. Timestamps: 00:00: Introduction and Overview 01:17: The Story of Sweetfin 04:33: Opening the First Location 09:22: Challenges and Lessons Learned 15:30: Expanding to Multiple Locations 19:43: Developing the Menu 23:16: Building a Strong Team 27:30: Incorporating Customer Feedback 29:11: Future Plans and Expansion 29:55: Advice for Aspiring Entrepreneurs 31:54: Conclusion

Zack Oates, CEO of Ovation, emphasizes human connection in hospitality. He shares Ovation's feedback platform, importance of recovering upset guests, lessons from his startup journey, and celebrating success. Customer feedback is crucial for business improvement. Oates highlights the role of technology in feedback processes.

Episode Notes In this conversation, we had the opportunity to interview Justin Ulrich, VP of Marketing at Evocalize, a tool that helps automate paid digital local marketing based on local data. Justin shares his marketing journey and how he transitioned to Evocalize. He also discusses successful marketing campaigns and the challenges faced by restaurants in marketing. Justin explains how Evocalize helps restaurants improve their digital marketing effectiveness and reduce time spent on managing ads. He also shares the process of getting set up with Evocalize and the ROI that clients can expect. The conversation concludes with a discussion on marketing strategies and the importance of quantity and consistency in marketing. The conversation covers the topics of creating and repurposing content, as well as future plans for Evocalize. Takeaways: Creating long-form video content is challenging but can be repurposed into various forms of content. Different people consume content in different ways, so it's important to create content in various formats. Evocalize plans to expand its marketing capabilities to serve smaller businesses and enter new industries. Changes in lead generation regulations will require businesses to generate their own leads, creating opportunities for Evocalize. Timestamps: 00:00 Introduction and Overview 02:41 What is Evocalize? 04:09 Justin's Marketing Journey 06:33 Transition to Evocalize 09:05 Successful Marketing Campaign 12:23 How Evocalize Helps Restaurants 16:49 Challenges Faced by Restaurants in Marketing 18:39 Improving Digital Marketing Effectiveness 22:56 Process of Getting Set Up with Evocalize 26:19 ROI for Evocalize Clients 28:26 Marketing Strategies for Evocalize 34:16 Importance of Quantity and Consistency in Marketing 37:07 Promoting Content and Learning from Feedback 40:15 Creating and Repurposing Content 45:43 Future Plans for Evocalize

About this Episode: In this conversation, Troy Hooper, CEO of Hot Palette America, shares his insights and advice on how to succeed in the restaurant business. He emphasizes the importance of understanding the formula for success and having the right information, education, and support. Troy talks about his journey in the hospitality industry and how he reached his current position at Hot Palate America. He also explains the process of working with restaurant brands and the factors that should be taken into account when deciding to franchise. Troy provides tips on improving operations and the bottom line, including knowing your numbers and making data-driven decisions. He highlights the significance of menu engineering and understanding your customers to create a successful menu. Lastly, Troy discusses the importance of marketing and encourages restaurateurs to tell their stories and engage with their customers through various channels. In addition, Troy Hooper shares some valuable insights on creating authentic content for restaurants and utilizing user-generated content. He emphasizes the importance of being the show, not the commercial, and encourages restaurants to showcase behind-the-scenes content and day-to-day activities. Troy also highlights the power of user-generated content and suggests reaching out to guests and employees who have created content about the restaurant. Finally, he provides information on how to find him and introduces Pepper Lunch, an experiential DIY teppanyaki restaurant. Takeaways Understanding the formula for success in the restaurant business is crucial, and having the right information, education, and support can make it easier. Knowing your numbers and making data-driven decisions is essential for improving operations and the bottom line. Menu engineering and understanding your customer's preferences are key to creating a successful menu. Marketing is important for attracting more customers, and utilizing social media and engaging with your employees and customers can be effective strategies. Restaurants should focus on creating authentic content that showcases behind-the-scenes activities and day-to-day operations. User-generated content is a valuable resource that restaurants can leverage for free. They should search for content related to their restaurant and reach out to the creators for permission to repost. To find Troy Hooper, he can be easily found on LinkedIn by searching for J.Troy Hooper. Pepper Lunch, an experiential DIY Teppanyaki Restaurant, is also introduced. Timestamps 00:00 The Formula for Success in the Restaurant Business 06:05 The Journey to Hot Palate America 07:02 The Process of Working with Restaurant Brands 10:47 Franchising and Single Locations 19:17 Improving Operations and Bottom Line 31:44 Menu Engineering and Understanding the Customer 40:16 Marketing and Getting More Customers 46:04 Creating Authentic Content for Restaurants 47:31 Utilizing User Generated Content 49:21 Finding Troy Hooper and Pepper Lunch

About this Episode: In this episode, Rev Ciancio, Co-founder of Handcraft Burgers and Brew and Head of Revenue Marketing for Branded Hospitality Ventures, shares his journey in the hospitality industry and provides valuable marketing tips for restaurateurs. He discusses the importance of content creation and leveraging social media platforms like Instagram and TikTok. Rev also emphasizes the significance of collecting emails and using SMS marketing to engage with customers. Additionally, he highlights the upcoming Restaurant Growth Summit and his other ventures, including a children's book. Overall, Rev's insights and anecdotes provide valuable lessons for those in the restaurant industry. Takeaways: - Content creation is a powerful tool for marketing in the hospitality industry. - Collecting emails and leveraging social media platforms like Instagram and TikTok can help restaurants engage with customers. - SMS marketing is an effective way to reach and communicate with customers. - Playing to your strengths and focusing on what you're good at can lead to success in the restaurant industry. - The Restaurant Growth Summit and other industry events provide valuable opportunities for learning and networking. Timestamps: 00:00: Introduction and Background 02:42: From Music Business to Hospitality 06:22: The Power of Content 10:31: Lessons from Past Mistakes 14:13: Marketing Strategies for Restaurants 19:28: Collecting Emails for Restaurants 21:57: Leveraging Social Media for Restaurants 27:54: Using SMS for Restaurant Marketing 30:18: Branded Hospitality Ventures 35:31: Rev's Children's Book 40:47: Anecdotes and Case Studies 43:39: Importance of Trying and Learning 44:08: Introducing Babu: A Commission-Free Marketplace 45:33: Free Marketing Resources 46:29: Wrap-up and Next Steps Explore the podcast