The Handbook: The Agency Operations Podcast

Jinny Mitchell-Kent, Joint Managing Director at Great State with nearly 20 years in digital agencies including AKQA, reveals how to run an efficient agency without sacrificing quality. She discusses her transition from COO to MD, focusing on client relationships and performance. Jinny shares strategies for staying competitive against larger firms and emphasizes operational flexibility. Additionally, she highlights the importance of inclusivity through initiatives like the Great Women’s Network, advocating for gender equality in the workplace.

Are you battling with inconsistent processes, bad practice and poor staff training? In this episode, Harv Nagra explains the benefits of documenting and embedding best practices – to take your agency one big leap forward in operational maturity.Harv shares his best tips on:Creating an agency handbook – to create a single source of truth for your business, and help your team work consistentlyChoosing the right documentation tools – specific tools that are helpful in documenting and communicating workflowsCreating a team of best practice champions – by providing learning resources that let them build confidence from day oneReady to future-proof your agency? Join Harv in this episode as he explains how to take your agency to the next level.Harv's preferred tools mentioned in the episode:coda.ioscribehow.comloom.comFollow Harv on LinkedIn: https://www.linkedin.com/in/harvnagra/Stay up to date with regular ops insights. Subscribe to The Handbook: The Operations Newsletter.This podcast is brought to you by Scoro, where you can manage your projects, resources and finances in a single system.

In this engaging conversation, Sarah Brougham, VP of Operations at GenFlow, shares her journey from the entertainment industry to agency operations. With a remarkable track record of scaling agencies, she emphasizes the importance of structured hiring and effective onboarding processes. Sarah discusses strategies for culture-aligned hiring, navigating employee retention, and the complexities of offboarding. She also highlights the critical role of operational systems in agency efficiency and the value of mentorship in fostering growth.

In this discussion, Amy Hopper, founder of TOA and former agency owner, shares her journey through significant personal challenges that shaped her approach to building high-performing teams. She provides actionable tips on optimizing daily productivity, emphasizing the importance of emotional regulation and letting go of perfectionism to enhance delegation. Amy also tackles workplace emotions like jealousy, the impact of presenteeism on productivity, and shines a light on the necessity of nurturing a supportive culture for team resilience and engagement.

Richard Brett, a FinOps expert with over 15 years in agency finance, shares insights on crucial metrics for agency success. He explains revenue recognition, underscoring its importance for accurate financial assessment. Rich dives into key topics like utilization rates to optimize team efficiency, recovery metrics to highlight over-servicing, and the significance of future work value for resource management. Additionally, he discusses strategies to influence margins through effective rate cards, providing actionable advice for agency growth.

Struggling to make the most of your workday? Discover how constant interruptions can derail productivity and learn practical strategies to combat them. Explore the concept of the 'flow state' and how it can enhance focus and satisfaction at work. Get tips on scheduling your day to eliminate decision fatigue and using 'office hours' to cut down on distractions. Plus, find out ways to streamline meetings for clearer communication and better team collaboration. Conquer your to-do list like a pro!

Trenton Moss, a leadership coach with nearly 20 years of experience and founder of a digital agency, shares transformative strategies from his agency journey. He introduces innovative team structures called 'pods' to boost motivation and autonomy. Trenton discusses the importance of ongoing client services training and reveals how an advisory board provided vital support during tough times. His inspiring stories and practical tactics offer valuable insights for agencies aiming for growth and improved culture.

As an Ops person, the role of IT expert is often part of the job. So how can you ensure your agency’s IT infrastructure is set up for scaling? That's the focus of our discussion with Dan Timmiss, Technical Director at Kaizen IT Solutions. With over two decades of experience, Dan has helped hundreds of creative agencies optimize and manage their IT setups, from audits to complete IT overhauls and supporting scaling teams.In this episode, Dan shares essential best practices:The importance of implementing single sign-on (SSO) and multi-factor authentication (MFA) for security and ease of accessHow cloud storage can complement on-premise servers if you have heavy media filesUsing mobile device management solutions like Jamf to manage your fleet of computers, including ‘zero touch deployment’ and easy on-boarding and off-boardingSeeking security accreditations like Cyber Essentials Plus, CIS Benchmarks or ISO 27001 to help secure contracts with global clientsHow newer services like MDR (managed detection and response) and XDR (extended detection and response) go beyond traditional anti-virus solutions to monitor your systems for threatsWhy to educate your team on ‘social engineering’ scams that could cause financial and reputational harmFollow Dan on LinkedIn: https://www.linkedin.com/in/dan-timmiss-486ab517/ Follow Harv on LinkedIn: https://www.linkedin.com/in/harvnagra/Stay up to date with regular ops insights. Subscribe to The Handbook: The Operations Newsletter.This podcast is brought to you by Scoro, where you can manage your projects, resources and finances in a single system.

Winning pitches is tough. Ghosting has become a common challenge, and even when you win, clients may be commissioning smaller pieces of the project rather than the full program.But that’s only part of the struggle - crafting pitch decks takes a lot of time and energy. Surely there’s a better way than packing slides with your best creative ideas. In this episode we tackle these challenges and introduce a strategic approach to pitching. The focus shifts from pitching tactics to showcasing value and ROI.Joining us is Freia Muehlenbein, an agency growth consultant and owner of Be Reyt Consultancy. With over 15 years of experience in agency operations, Freia is an expert in the sales and pitch process, known for closing large deals. Freia shares practical advice on:Developing a strong qualification process to truly understand your client's needsThe concept of a war room and how it helps in crafting effective strategiesWhy prioritizing financials and ROI is more important than focusing on tacticsFollow Freia on LinkedIn: https://www.linkedin.com/in/freiamuehlenbein/Follow Harv on LinkedIn: https://www.linkedin.com/in/harvnagra/Sign up for Harv's webinar with Agency Hackers on productivity hacks taking place Thursday 19th September 2024: https://bit.ly/thehandbook24Stay up to date with regular ops insights. Subscribe to The Handbook: The Operations Newsletter.This podcast is brought to you by Scoro, where you can manage your projects, resources and finances in a single system.

Part of the remit of an ops leader is to ensure they’ve got the right people, in the right place. In many agencies, account managers handle sales, client relationships, AND project management. However, this hybrid role often leads to trade-offs. Everyone’s got their own strengths and preferences – and these responsibilities seemingly require very different personality types. A great sales person might struggle with rigorous project management, resulting in issues like over-servicing. While an exceptional project manager might struggle with developing a sales pipeline, leading to stress, missed targets, and a shallow pipeline. So, should these roles be separated?We'll explore this with our guest, Jenny Plant. With over 20 years of experience in agency account management, Jenny founded her consultancy, Account Management Skills, to share sales training skills with account managers.Jenny will share:The pros and cons of separating account and project managersWhat value agencies seek in their account managersHow sales training can improve client relationships, retention and business growthJenny's website: https://accountmanagementskills.com/Jenny's podcast: https://accountmanagementskills.com/podcastFollow Jenny on LinkedIn: https://www.linkedin.com/in/jennyplant/Follow Harv on LinkedIn: https://www.linkedin.com/in/harvnagra/Stay up to date with regular ops insights. Subscribe to The Handbook: The Operations Newsletter.This podcast is brought to you by Scoro, where you can manage your projects, resources and finances in a single system.