The Handbook: The Operations Podcast Hire, train and retain like Sarah Brougham
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Nov 5, 2024 In this engaging conversation, Sarah Brougham, VP of Operations at GenFlow, shares her journey from the entertainment industry to agency operations. With a remarkable track record of scaling agencies, she emphasizes the importance of structured hiring and effective onboarding processes. Sarah discusses strategies for culture-aligned hiring, navigating employee retention, and the complexities of offboarding. She also highlights the critical role of operational systems in agency efficiency and the value of mentorship in fostering growth.
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Rapid Growth and Course Correction
- GenFlow grew from 6 to over 100 employees, fueled by an $11M funding round.
- This rapid expansion led to prioritizing quantity over profitability, requiring a later correction.
Prioritize Culture Fit
- Don't just rely on impressive CVs when hiring.
- Focus on candidates who align with your agency's culture and growth mindset.
Three-Phase Hiring Process
- Implement a three-phase hiring process: attract, test, and secure.
- Use targeted job ads, application forms, tasks, and interviews to assess ability, credibility, and culture fit.