The Handbook: The Operations Podcast Running your agency like clockwork with Jinny Mitchell-Kent
18 snips
Dec 3, 2024 Jinny Mitchell-Kent, Joint Managing Director at Great State with nearly 20 years in digital agencies including AKQA, reveals how to run an efficient agency without sacrificing quality. She discusses her transition from COO to MD, focusing on client relationships and performance. Jinny shares strategies for staying competitive against larger firms and emphasizes operational flexibility. Additionally, she highlights the importance of inclusivity through initiatives like the Great Women’s Network, advocating for gender equality in the workplace.
AI Snips
Chapters
Transcript
Episode notes
Ginny's Career Path
- Ginny Mitchell-Kent's career began in project management, progressing through account and program management.
- Her experience at AKQA and as a freelancer led her to COO and now Joint MD at Great State.
COO to MD Shift
- Shifting from COO to MD, Ginny's focus changed from internal processes to external relationships.
- This shift required her to adapt from an internally focused role to one demanding more outward engagement.
Agency Size Difference
- Ginny worked at AKQA, a global agency with thousands of employees, and now works at Great State with about 100 people.
- This significant size difference offers unique insights into scaling and agency operations.