The Handbook: The Agency Operations Podcast
Running your agency like clockwork with Jinny Mitchell-Kent
Dec 3, 2024
Jinny Mitchell-Kent, Joint Managing Director at Great State with nearly 20 years in digital agencies including AKQA, reveals how to run an efficient agency without sacrificing quality. She discusses her transition from COO to MD, focusing on client relationships and performance. Jinny shares strategies for staying competitive against larger firms and emphasizes operational flexibility. Additionally, she highlights the importance of inclusivity through initiatives like the Great Women’s Network, advocating for gender equality in the workplace.
38:19
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Quick takeaways
- Jinny Mitchell-Kent highlights the importance of balancing efficiency and flexibility through structured processes while fostering strong client relationships.
- She emphasizes the agency's commitment to inclusivity and quality, implementing initiatives that enhance workplace culture and employee engagement.
Deep dives
Understanding Agency Maturity Levels
Agency maturity levels are crucial to understanding an organization's growth trajectory. The journey begins at level one, which is characterized by a lack of structured processes, leading to ad-hoc decision-making. As agencies progress to level two, they begin to establish pockets of best practices. The significant milestone occurs at level three, where agencies utilize consolidated tools and processes, paving the way for more efficient operations and, ultimately, improved data-driven decision-making.
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