Optimizing Agency Operations

How do you create a highly efficient agency without losing flexibility or quality?

In this episode, Harv Nagra sits down with Jinny Mitchell-Kent, Joint Managing Director at Great State. With nearly 20 years of experience at agencies big and small—including global powerhouse AKQA—Jinny shares how she’s applying lessons from her big-agency days to a 100-person team.

Here’s what you’ll hear:

• How moving from COO to MD changed her focus from internal projects to building client relationships, while maintaining her focus on performance and excellence.
• The strategies Great State uses to compete with much larger agencies by staying lean and adaptable – from scaling up the team quickly when required, to creating a flexible delivery framework.
• Practical tips on managing costs, tracking profitability, and keeping teams running smoothly.
• How Jinny is championing inclusivity with initiatives like the Great Women’s Network.

If you want to learn how to streamline your operations and scale smarter, this episode is packed with insights you can put to work right away. Give it a listen!

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