DTC Podcast

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, Today we’re getting in the win column with Win Brands Group Director of Retention Sophie Baer. https://winbg.com Win is an omnichannel retail platform that specializes in buying and building category-defining brands, like: Qalo, Homesick Candles, Gravity Weighted Blankets, and Love Your Melon headwear. Sophie oversees CRM management, email marketing, SMS marketing, and lead generation, and collaborates across marketing channels to focus on improving and increasing LTV, AOV, and CVR Today we dove into: Email and SMS automations and why more retention communications should be automated (but still personalized) Why Sophie’s rolling out quizzes to all Win brands (and what softwear she’s using) Building purchase history into all automations and why every brand needs a recapture sequence. Why SMS is no longer optional for DTC brands You’ll learn why Sophie is an automation overlord and what you can do to drive more second purchases than ever this year. Work with Pilothouse: https://pilothouse.co   Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup   Hello and welcome to All Killer, No Filler. Today we're talking with two budding creators that we work with across multiple fronts at DTC, Pilothouse, and Helmkin about what makes great organic content, as well as advertising content. https://www.tiktok.com/@b_turner50 https://www.tiktok.com/@marinarossa_ Work with Pilothouse: https://pilothouse.co Work with Pilothouse: https://pilothouse.co   Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, today I was lucky enough to interview a legend in the marketing space, and someone I’ve learned a huge amount from over the years, Perry Belcher. You may know Perry as a co-founder of Digital Marketer, as well as Traffic and Conversion summit, or as the legendary sales and copy expert behind several hundred million in ecommerce sales. Why the squeeze is on for retailers, and what you can do to make sure the cheese is worth the squeeze What ecommerce people can learn from direct marketers You may be making offers to your customers, but are you leveraging premiums and bonuses as well? How the football phone saved Sports Illustrated What the future holds for AI, and how Perry uses AI copywriting already Down the rabbit hole and through to the silver lining of the semi dismal economy we’re facing Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup   Today's All Killer No Filler Podcast features Founder and CEO Julian Methot as well as Head of Ecommerce, Georges Thébault-Dagher, for Maddle Paddle Boards. Armed with incredible product design that drills in on the ideal paddle board lifestyle, Maddle has had an incredibly successful launch that combined a contest, with a VIP product launch that worked so well, Maddle hit it's April targets on April first.   Grab a maddle and start to paddle: https://maddleboards.com Work with Pilothouse: https://pilothouse.co   Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast I’m Eric Dyck. Today we’re growing organically with Kevin Miller, co-founder and CEO of Gr0, a fast growing SEO company focused on help DTC Brands succeed with SEO. https://gr0.com We talked about: Not quitting SEO too early, and how to create a plan and a goal you can stick with How to approach high competition keywords, and the insane Only Fans angle Kevin’s simple three pronged approach press generated backlinks Why we don’t need to worry as much about Google organic Algo changing these days Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer, No Filler! Nori is the innovative iron and steamer that's taken the fashion world by storm in just the past 11 months. Nori is iron spelled backward, but Courtney is a forward thinker when it comes to performance brand growth. https://nori.co That's why she partnered up with Angela and Pilothouse to produce a high volume of creator-focused UGC ads that Nori is using to halve their customer acquisition cost and scale to new heights on paid social. This podcast is filled with great insights on: How to disrupt a century-old product Why Nori changed to think of itself as a marketing company vs a product company How Nori uses and re-uses press in their funnel What angles are working best for fashion-focused UGC and LOTS more. Attend DTC's first ever meetup: https://learn.directtoconsumer.co/events Learn Angela's complete playbook for creating killer UGC in her Scale School unit https://learn.directtoconsumer.co/scaleschool Work with Pilothouse on UGC https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today’s podcast is with 20-year-old marketing phenom and Co-founder of Peachy Shapewear, Corey Nicholson. We'll cover: How Corey built a 7-figure business in less than two years Simple funding options for startups No-nonsense email marketing tactics Web3 predictions, and much more. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer, No Filler. Today we're talking with Pilothouse Senior Facebook Media Buyers Nate and Taylor about what's working best in the world of meta Advertising. ▪ Why you need to make a killer offer today (for Mothers) ▪ What Facebook is giving six-figure ad credits to test (FB/IG Shops and Catalogs) ▪ What grinds our gears about Meta Ad buying experience Craft your killer offer, and work with Pilothouse to scale it ➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today’s podcast is with PR/Content Marketing visionary Lauren Kleinman, of Dreamday PR and The Quality Edit. With Dreamday, Lauren’s pioneered the concept of performance PR, connecting the best brands, with the best publishers on a fully performance, affiliate only basis. From one content marketer to another, I have to say I how impressed I am with what Lauren’s put together, and with the value she gives in this cast. We’ll cover The Buzzfeed Breakthrough, How using Editorial PR in ads can help you convert better Which affiliate technology platforms Lauren prefers to work with Why affiliate marketing works better than pay to play, for PR How to sell Condé Nast and Vogue on partnering with you How Lauren Co-founded The Quality Edit with the former Head of Growth from Ritual, and scaled to 350K monthly uniques without paying a penny on adspend Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we're tackling Lead Gen for Ecom Brands, why it's so important, best practices for building "an email farm", and how to generate 100,000 leads in a week. Work with Pilothouse➝ https://pilothouse.co You'll learn the biggest mistakes that brands make with Lead Generation, why you shouldn't be obsessed with CPL (cost per lead) and how to make 2022 your best lead gen year ever. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video