DTC Podcast

Erica Werber, Founder and CEO of Literie Candle, shares her journey of capturing the unique scents of New York City in candle form. She discusses how a humorous subway smell campaign transformed bad perceptions into a PR success. Erica reveals the challenges of recreating iconic scents like hot roasted nuts and lessons learned from going cheap on labels. She also dives into her TikTok strategy that shifted focus from Google Ads, highlighting the importance of personal memories and engaging storytelling in branding.

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's All Killer No Filler episode of the DTC Podcast covers all the steps you need to take to get your brand launched on TikTok Ads. Get your first 30 days on TikTok covered by Pilothouse (plus a super secret special offer) ➝ https://pilothouse.co/contact-us The first 30 days are very important. We have launched brand after brand to get a feeling for how to start on platform. We have also had the pleasure of meeting with our TikTok reps here in Canada, and developing a good launch strategy together. So when we make these suggestions, it's backed by hundreds of thousands in first month ad spend, our experience, and corroborated by TikTok themselves. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast: Today we’re rolling with Lizzie Chapman, VP of Partnerships at Adroll. Get started with Adroll ➝ https://adroll.com Today’s cast is a deep dive into the coming third-party cookie-pocalypse in 2023 when Chrome has promised to fully end all 3rd party cookies for tracking. What exactly is a cookie, and what happens when they go away? A review of what Google is doing to replace cookies for audience targeting and retargeting How Adroll’s email tool allows for massive gains in conversion rate I’m feeling hungry already, on with the show…. Get started with Adroll ➝ https://adroll.com Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re diving in with Danielle Gronich and Kayleigh Cristina, the co-founding duo of fast growing skincare brand ClearStem. https://clearstemskincare.com Clearstem is a next generation solution for Acne, who’s purpose is best summarized by their tag line: Anti-Acne products age you Anti-Aging products cause acne That's why we created CLEARSTEM After personally helping thousands of customers with their skin health through their products, education, and community, Clearstem has built a strong organic base that’s making their products fly off the shelves, currently growing 20-30% month over month in 2022. Today’s podcast features What a stemcell is, and why South Park got it wrong Why doing things that don’t scale in the beginning makes scaling much easier later Why podcast appearances are the highest leverage part of Clearstem’s marketing plan Why you probably shouldn’t switch to woocommerce if you’re a DTC brand Hope you enjoy, on with the show…. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck For today’s All Killer No Filler edition, we’re serving up a TikTok exclusive. One of the highlights of our Vancouver Live event in May, was that TikTok’s Brand Partnership Manager and her team flew out from Toronto to rub elbows and speak at the event. Work with Pilothouse➝ https://pilothouse.co Meet Andrea Di Domizio, from TikTok. In this short, but super informative presentation, Andrea lays out exactly what it is, that makes TikTok such a unique opportunity for marketers and provides some very interesting data regarding the Halo effect that TikTok has on all your other marketing efforts. With over a billion monthly active users consuming a feature length movie’s worth of content every day, this talk should get your FIRED up for the TikTok opportunity. Work with Pilothouse➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast: Tech Stack edition, where today I’m over the rainbow excited to talk with the Ecommerce Director of one of my favorite apparel brands, Aviator Nation. Build your app ➝ https://tapcart.com/dtcpod Join the nation ➝ https://aviatornation.com High quality garments, sun soaked in California nostalgia that help you feel like a rockstar every time you put on a hoodie. Curtis Ulrich has been part Aviator Nation since he started slinging hoodies at their first retail outlet 7 years ago. Flash forward to today they have over 100 retail locations and he’s overseeing a $100M channel. After a loungewear boom in the pandemic, Curtis has been focused on retaining as many customers for the long term. This is what let him to building an app and that’s where Eric Netsch comes in CEO and founder of Tapcart, and a massive resource for what brands are doing well on apps (as well as a hoodie wearing member of the aviator nation). In this colorful conversation you’ll hear all about How apps bridge the gap between retail and ecommerce The exact set up aviator nation uses to drive 12% of ecommerce sales through their app How the cost per install economy works for shopping apps The power of the push notification (and why Curtis prefers push to SMS) How Aviator Nation retains its startup feel as a 9 figure business Get ready to tap that app, on with the show… Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today we’re getting Greasy with Connor Meakin from Bluebird provisions diving deep on the SEO strategy he’s used to scale to over 50K monthly unique visitors over the past two years. https://bluebirdprovisions.co This episode contains Connors’ SEO Playbook, including his skyscraper strategy,  as well as several high value, slightly greasy, tactics for increasing page rank, backlinks and domain authority that not a lot of people know about. We know that in today’s traffic environment, a healthy base of organic visitors is essential, so make sure to listen to this one to the end… Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's All Killer No Filler podcast drills in on the TRUE value of Amazon as a channel, with Rob and Clifford from the Pilothouse Amazon Team. Work with Pilothouse ➝ https://Pilothouse.co This podcast covers: The value of Amazon as a channel Capturing ‘problem aware’ BOF traffic Capture Brand Aware customers already shopping on Amazon What brands get wrong When is Amazon not the right fit Creating a market vs capturing existing demand Work with Pilothouse ➝ https://Pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, Tech Stack edition, I’m Eric Dyck Today we’re going deep with Richard Harris, CEO and founder of Black Crow AI, a machine learning platform that predicts every visitor’s likelihood to buy, in real time as they shop. https://blackcrow.ai Richard has been building business intelligence and working with AI for close to a decade and is a treasure trove of information about this wildly interesting topic. This interview focuses on the insane value of the first party data you generate with every site visitor. The best steps to take once you’ve predicted the value of a user. Why machine learning algorithms are self sharpening. Why you should default to “just go broad” with your Facebook Ads. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Noahome.com Today we're chatting with Noa Home Furnishings founder Jeremy Kopek about his company's incredible growth journey, that started with a $50K investment, a completely soiled pallet, a clever international strategy, and a burning desire to re-invent how furniture is sold online. Listen to this podcast to learn: Why starting in international markets can be your best play (think 60% lower cpms for starters) How Jeremy managed to scale to $20 Million with only 5 employees How to create GREAT unit economics for furniture Why a custom-built ERP has made all the difference for Noa's ability to maintain 4x ROAS on ads. how virtual consultations are the cherry on top of Noa's conversion funnel Get Comfortable, and settle in for a great episode. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video