DTC Podcast

Subscribe to DTC Newsletter - https://dtcnews.link/signup Noahome.com Today we're chatting with Noa Home Furnishings founder Jeremy Kopek about his company's incredible growth journey, that started with a $50K investment, a completely soiled pallet, a clever international strategy, and a burning desire to re-invent how furniture is sold online. Listen to this podcast to learn: Why starting in international markets can be your best play (think 60% lower cpms for starters) How Jeremy managed to scale to $20 Million with only 5 employees How to create GREAT unit economics for furniture Why a custom-built ERP has made all the difference for Noa's ability to maintain 4x ROAS on ads. how virtual consultations are the cherry on top of Noa's conversion funnel Get Comfortable, and settle in for a great episode. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on Part two of our Pilothouse Audit Series we cover the final section of the Audit offering: Customer Experience. Ready for your Pilothouse Audit? ➝ https://pilothouse.co Kyle, Liam, and Nate provide tactical advice about funnel congruency, offer construction, presell page strategy and lots more in this value packed episode that covers: What is CRO? Bottleneck Mapping & Flow Optimizations Prospecting & Retargeting Landing Pages Offer Composition & Product Positioning Cart Experience & Upsells Page Speed LTV & Subscriptions Must-use Page Templates Calendars & Planning High-level Strategy Execution Strategy: Early Access, Sale & Last Chance Discounting Opportunities Launching Products and more Want Pilothouse to roast your funnel, and produce a 50+ page tactical document that will help you fix it? Reach out and say hi: https://pilothouse.co/contact-us Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to a VERY special edition of the DTC Podcast, I’m Eric Dyck Today you’re invited to listen in on the panel we hosted last week in Vancouver, BC, where we packed in 150 of the west coast’s top DTC entrepreneurs and marketers for a live podcast and some facetime with with their local peers. We wanted to know if the world was ready for Real Live Events, and our hypothesis was glowingly confirmed with what turned out to be a really magical event. More on the future of DTC events soon… The panel gathered leaders from diverse sectors of the ecom spectrum from Tru Earth, Duer, Blume and Monos, and Black Crow AI. Ryan McKenzie - Tru Earth Roxanne Tan - Monos Richard Harris - Black Crow AI Bunny Ghatrora - Blume Calvin Roex - Duer We focused on REAL talk about what’s working and what’s not in 2022 including: The return of Brick and Mortar Rebounding from The iOS14.5 breakup Why everyone goes broad (and why Meta likes it that way) The importance of First Party Data And where every brand should be fitting TikTok into their media mix I hope you enjoy the panel, and stay tuned for one coming to your neighborhood…. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we're jamming with Liam who's building out Pilothouse's DTC Audit product. Get a Pilothouse Audit ➝ https://pilothouse.co/contact-us We got Liam and Evan to share the 21 points that Pilothouse looks at every time they launch client, or perform a traffic and creative audit for a brand. Listen in to hear the full structure, plus lots of best practices around Incrementality Facebook Attribution & Cross-referencing with Google Analytics UTMs audit Naming Convention Hacks Pixel & CAPI Implementation Shopify Efficiency Mapping Pilot Testing & Discovering Angles Annualized testing Strategy Audience Matrix Testing Leveraging Owned Audiences Comment Moderation Prospecting & Retargeting Ecosystem TOF/MOF/BOF Audiences & Exclusions Consolidated Scale VS. Testing Campaigns Budget Management - Vertical And Horizontal Scale Leveraging Dynamic Ads Influencer Dark Posting & Whitelisting Stay tuned for Part 2 of the Pilothouse Audit series when we discuss everything that goes into a CRO and Customer Experience Audit. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck, today we’ve got a Tech Stack episode featuring Bumpboxx and Rich Panel. Fix your customer service! ➝ https://richpanel.com Get a sweet customized boombox ➝ https://bumpboxx.com You’ll meet Christina Ebersole, Customer Service Manager from Bumpboxx and Amit RG, CEO of Richpanel to hear Bumpboxx drove $150K from customer service alone, with 20% of that coming from Self Service. This episode is a gold mine for learning best practices around customer service and for Amit’s reminder that the best customer experiences are the ones where customers get what they need without talking to anyone…and you’ll hear exactly how Christina’s set up Bumpboxx to do exactly that… Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck, and today we’re talking with Ash Melwani, cofounder of Obvi collagen Obvi is disrupting the nearly $10 Billion dollar collagen industry, standing apart from the competition by building a deeper connection to its customers through branding, community, and a gamified customer experience. https://myobvi.com In 2022 Obvi’s aiming to 5x its revenue from just two years earlier in 2020 and with ash leading the charge I don’t doubt they’ll get there. In today’s cast you’ll hear all about: Why you should add a Facebook group to your customer experience and exactly how to leverage it as a nucleus for your brand. How to gamify your cart experience, and why adding complimentary products beats discounting Why Ash tests 40 new pieces of creative every week on Facebook Ads to beat the iOS14.5 blues And how a set it and forget it App with TapCart  produced 10% of their 2021 revenue passively Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler DTC Podcast -- Today we're catching up with Pilothouse Facebook Ads team leads, Nate and Taylor to discuss the five copy styles they test with almost every campaign we run. Work with Pilothouse: https://www.pilothouse.co/contact-us Let us know what you think! Possible Copy Styles: Short and sweet - concise single line with your most powerful angle 3 paragraph - easy to read, can tell a story Hook + emoji list + CTA - really disruptive Long-form with testimonials - one brand we work with has seen lots of success with 3 paragraphs of benefit breakdowns and hooks and then 3 reviews underneath Question and answer - throwing yourself an alley oop pass off the backboard could be an analogy - can be incredibly punchy and impactful Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, Today we’re getting in the win column with Win Brands Group Director of Retention Sophie Baer. https://winbg.com Win is an omnichannel retail platform that specializes in buying and building category-defining brands, like: Qalo, Homesick Candles, Gravity Weighted Blankets, and Love Your Melon headwear. Sophie oversees CRM management, email marketing, SMS marketing, and lead generation, and collaborates across marketing channels to focus on improving and increasing LTV, AOV, and CVR Today we dove into: Email and SMS automations and why more retention communications should be automated (but still personalized) Why Sophie’s rolling out quizzes to all Win brands (and what softwear she’s using) Building purchase history into all automations and why every brand needs a recapture sequence. Why SMS is no longer optional for DTC brands You’ll learn why Sophie is an automation overlord and what you can do to drive more second purchases than ever this year. Work with Pilothouse: https://pilothouse.co   Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup   Hello and welcome to All Killer, No Filler. Today we're talking with two budding creators that we work with across multiple fronts at DTC, Pilothouse, and Helmkin about what makes great organic content, as well as advertising content. https://www.tiktok.com/@b_turner50 https://www.tiktok.com/@marinarossa_ Work with Pilothouse: https://pilothouse.co Work with Pilothouse: https://pilothouse.co   Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, today I was lucky enough to interview a legend in the marketing space, and someone I’ve learned a huge amount from over the years, Perry Belcher. You may know Perry as a co-founder of Digital Marketer, as well as Traffic and Conversion summit, or as the legendary sales and copy expert behind several hundred million in ecommerce sales. Why the squeeze is on for retailers, and what you can do to make sure the cheese is worth the squeeze What ecommerce people can learn from direct marketers You may be making offers to your customers, but are you leveraging premiums and bonuses as well? How the football phone saved Sports Illustrated What the future holds for AI, and how Perry uses AI copywriting already Down the rabbit hole and through to the silver lining of the semi dismal economy we’re facing Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video