DTC Podcast

Subscribe to DTC Newsletter - https://dtcnews.link/signup https://www.hellotend.com/ Today's total painless DTC Podcast features Matt Fitzgerald CMO of Tend,  which was founded with a direct but ambitious idea to make people look forward to going to the dentist, by focusing on something overlooked by four out of five dentists: The complete customer experience. Matt is a veteran of the DTC Space having lead growth at Hello Fresh for many years. You'll hear how they've made dental work instagrammable, to drive word of mouth and customer retention How filling chairs in localized offices is a much different challenge than scaling Hello Fresh How Tend finds and warms up new markets Why Tend is really a staffing company and how their brand acts as a talent magnet Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast. Today we're joined by Saul, Clifford and Rob from Pilothouse's Amazon and Google Ads teams. We're discussing the synergy and benefits of Google Advertising on your Amazon ad campaigns, from your keywords to your display ads. Work with Pilothouse -> www.pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today I chat with the one and only Fiona Co Chan, founder and CEO of Youthforia, Make up you can sleep in. https://youthforia.co Fiona started Youthforia out of boredom at the very beginning of the pandemic with one key idea: that makeup should be an extension of skincare, rather than a petroleum fuelled irritant. In this interview, Fiona outlines her unconventional TikTok and Amazon one two punch distribution strategy, as well detailing her role as both leader, and creator for almost all of Youthforia’s social media video content. You’ll hear: Why organic fully drives the bus for Youthforia and how TikTok ads negatively impacted their organic scale Why you need to optimize your organic content as well as your ad content How Youthforia has kept their team teeny tiny, while scaling in their first two years Why Fiona’s first ever new product launch might just change the game for women, and men (myself included) Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast. Today we're vibing with Ashley Gonzalez from Songfinch along with Dan and John from the Pilothouse team. Songfinch creates fully personalized, fully professional, one-of-a-kind songs for any occasion by connecting customers to a pool of talented songwriters who interview the customer and produce an emotional, powerful song for as little as $199. After some initial success through word of mouth, Ashley signed up Pilothouse to take on the Facebook Ads as well as the Google ads, and we've been smashing Q4 and January goals ever since. This podcast teaches us all: Why crying = buying, the benefits of intangible products, as well as customer acquisition learnings from the Pilothouse team. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Try Kin: https://kineuphorics.com Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today I’m straight up giddy to talk with Kin Euphorics Chief Euphoria officer Jen Batchelor about her mission to transform the world’s oldest social ritual, drinking, into a thoughtful act of taking better care of ourselves. Kin is a daily brain care ritual designed to help you connect to your center and find a better balance. Set your mind free! In this joyful podcast we cover the art and science of euphoria and why most people use the word incorrectly We talk about the expanding category and why marketing Kin as a sobriety option is just scratching the surface of this product’s potential We talk about how to take PR. and SUPER Charge it, by getting the reporter to EXPERIENCE the mission and not just hear it. How Kin connected to one of the world’s top “supermodels” Bella Hadid and why this connection goes much deeper than just a regular influencer relationship. Psychedelics, nootropics, Timothy leary, and what it means to be a psychonaught get mentioned for the first time in DTC History, so don’t you dare miss it.  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Work with Pilothouse - https://dtcnews.link/pilothouse Today's All Killer No Filler features Pilothouse's Heads of TikTok and UGC Spencer, and Angela where we discuss: Why CPMs 30%-60% lower on TikTok and what to do about it TikTok campaign structure and how it's different than Facebook Ads How to find your "Winning Style" and then how to find more of it The most critical factors of any TikTok Ad Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today I’m lowkey excited about my chat Ryan Rouse, Chief Digital Officer at HighKey. HighKey makes better for you cookies and snacks and can be found at https://HighKey.com HighKey is committed to helping America Snack Smarter by removing sugar from our favorite foods, one craving at a time. Today’s talk focused in on the secrets of High Key’s enormous success with Amazon and how that halo effect has helped their other DTC efforts, Why Ryan is a lifelong marketing learning, highlighting a few of his favorite mentors and resources. Pros and cons of marketing a better for you product How Ryan implemented bundling strategies that raised their DTC AOV by 40% in his first few months on the job Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler, this week with Saul and Kyle from Pilothouse. Saul is a 33rd degree Google Suite Master and today's cast is all about how to improve your Google World, starting with why you NEED to be spending more on YouTube. You'll hear: Why Google is less affected than Facebook after iOS14.5 Why Pilothouse's goal is to have YouTube be 23% of our total Google Suite Spend by 2023 How use custom feeds to maximize your Google Shopping Returns What enhanced conversions are and why you need to be using them ASAP If you'd like to chat with Pilothouse about levelling up your Google Suite, reach out: https://www.pilothouse.co/contact-us Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup While we're getting ready and ramping up for a killer year of all-new podcasts, we thought we'd bring back one of our favorite episodes from 2021. We welcomed DTC legend Nik Sharma, CEO of Sharma Brands - consultant to the DTC and CPG industries helping launch, develop, scale, and expand businesses. We discussed: The state of DTC brands in 2021. Utilizing performance branding. Dropping customer acquisition costs. DTC on TikTok. Thanks for listening and don't forget to subscribe and rate the podcast! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on AKNF we caught up with Pilothouse team leads from Google Ads, Facebook Ads, and Amazon to discuss the big wins from Q4, synergies from clients working on more than one platform, our approach to Q5, as well as our omnichannel outlook for 2022 😎 If you'd like to chat to Pilothouse about how to get more synergistic and efficient in your paid media spend, reach out: https://www.pilothouse.co/contact-us Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video