DTC Podcast
Ep 234: Overcoming the new normal with a content creator network, Crossrope's Srjdan Popovic returns!
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Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re jumping in for a double dutch with returning guests Srdjan Popovic, CMO of Crossrope.
We last checked in with Srdj in Oct of 2020 at the beginning of the pandemic induced ecommerce and at home fitness craze that absolutely skyrocketed CrossRope’s growth.
This podcast dials in on Crossrope’s post-pandemic growth trajectory and a few of the hard lessons srdj learned during the market contraction since.
You’ll learn all about CrossRope’s 3 layered system for Influencer Marketing and how you can start to apply it to your brand to find a never ending stream of winning creative options.
As well as a run down of the indispensable tools that Srdjan has been using to stabilize growth in this “new normal”
Hope you enjoy it, on with the show!
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