DTC Podcast

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC podcast, I’m Eric Dyck Today we’re getting to the core of your customer data with NOBULL Director of Loyalty and Retention Joy Huang and well as Bluecore VP of Marketing Sarah Cascone Learn more about Bluecore Multichannel Personalization at Bluecore.com In this podcast, you’ll hear how NOBULL uses Bluecore to increase repeat buyers by 46% and expected customer lifetime value by 30% You’ll also hear how NOBULL, one of my personal favorite DTC brands, maintains complete control and integrity of all stages of the customer journey (without using discounts EVER). Learn more about Bluecore Multichannel Personalization at Bluecore.com Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. If you haven’t already, make sure you go to directtoconsumer.co right now and subscribe to our free, twice-weekly newsletter.  Today’s podcast is a doozy, as we chart the 1000% year-over-year growth of the category-defining, snacking sensation, Muddy Bites with founder and CEO Jarod Steffes.  https://muddybites.com For years, ice cream manufacturers have put delicious chocolate at the bottom of their sundae cones. For many people, this quickly became their favorite part. Unfortunately, no one made just that... until now Muddy Bites stormed onto the scene with a sold-out Kickstarter campaign and hasn’t slowed down since, growing 1000% year over year in its first year of full production.  This podcast covers the key learnings and insights from Jarod’s incredible growth journey including: The aha moment and the first steps are taken to make Muddy Bites real Hand rolling hundreds of thousands of muddy bites in the early days Why a Systems/ manufacturing investment changed the game and further built Muddy Bites moat How a partnership with Fuck Jerry and other meme pages have skyrocketed growth  Why Amazon’s internal team reach out when Muddy Bites went to #1 in the cookie category in weeks.  This podcast is choc-full of velvety insights, and delicately wrapped in a tiny Belgian waffle cone, I hope you find it as delicious as I did… Follow Jarod on Twitter @JarodSteffes  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome back to another podcast from the vault where the cast chatted with Ben Knox, VP of Ecommerce and Growth at Super Coffee. Ben was a treat to listen to, offering insights on how to thrive in today’s omnichannel environment. This podcast was PACKED with valuable info, so we recommend you give it a full listen. Here's a taster of some of the most powerful Value Rockets from the guys’ chat with Ben: 🚀Why you shouldn't be afraid of Amazon 🚀 Why you should be studying your funnel 🚀 Ben's guide to mastering acquisition through subscription and SMS 🚀 Why you should consider reducing your dependency on paid social 🚀 A Case for ROAS Agnosticism (!?) Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast, I’m Eric Dyck. Today’s episode features Wellfare’s Cole Riley. To learn more about Wellfare, go to https://welfare.org Wellfare is a nonprofit organization on a mission to solve food insecurity. Working alongside the country’s best food and beverage brands, The Wellfare Box Program brings healthy groceries like chickpea pasta, plant-based milk, protein bars and low-sugar beverages to families in need, for free This chat was an interesting reframe about how we think about non-profits and the dtc space.   To learn more about Wellfare, go to https://welfare.org Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week’s we're bringing back one of your favorite episodes of All Killer No Filler where we dive deep into the world of email segmentation. Listen to the entire pod for: 🚀 The #1 thing DTC brands get wrong with email segmentation 🚀 The three most important types of email segmentation 🚀 What is a sunset flow, and how can you use one? 🚀 Campaign segmentation for your VIP customers 🚀 Launching new products with SMS campaigns 🚀 Utilizing predicted next purchase date Make sure you listen for the team’s mark-down marketing epiphany! 😆 Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re going deep on marketing data with Triple Whale CMO Rabah Rahil For more information on Triple Whale, go to https://trytriplewhale.com  Triple Whale aims to be the Operating System for Ecommerce, centralizing all the metrics from all the tools you use, and providing you with a clear vision of how to grow your business. Rabah is a friend with a long track record of successful growth marketing with brands like Onnit and Whole Foods and he brings an engineer’s curiosity to marketing at all levels. Listen to find out why ROAS is a Vanity Metric And why you need 3 ROAS to Rule them all And lots more…on with the show! For more information on Triple Whale, go to https://trytriplewhale.com  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re talking with Paul Singh, co-founder and Chief Revenue Officer of Bump Health, (bumpboxes.com) makers of Bump Boxes a subscription company on a mission to make 200 million moms’ lives easier (and a goal to be worth $200B). Bump Health offers consumer goods for the entire lifecycle of the motherhood experience, as well as services and other offerings that allow them to monetize their audience in a way the mega incumbents, as well as the upstart competitors, can’t match. This podcast is a call to action for entrepreneurs, urging them to think bigger about evolving from a product company to a distribution channel that owns your audience’s affinity. I won’t say much more, but listen to this and start imagining what your company looks like at $200B… Access Paul's North Star browser extension. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today Dan and Julien joined us on AKNF to chat about email/SMS and why list building / owned channels are the highest priorities we hear from brands in 2022. Biggest Email/SMS wins from BFCM How to build your list Why you probably want to have you Email and SMS under one roof How to segment lists built from contests What to do with Giant BFCM lists Want to work with Pilothouse to scale up your email/sms strategy? ➡️ www.pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and Welcome to the DTC Podcast, I’m Eric Dyck  Today we’re chirping with Haley Russell, CEO, and founder of Chippin Pet which offers all-natural dog nutrition with planet-friendly proteins including crickets. Chippin has created the perfect storm for growth with their timely product that dogs love, and that pet owners can feel good about (without actually having to eat bugs themselves) We cover: Crickets, the protein of the future Signing on with Petco The down to earth content that fuels top of funnel The Power of PR  Climate Change Influencers Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we're catching up with Jacob and Nate to chat about their modules in Scale School: Facebook and Instagram Ads, the comprehensive media buying course we made in partnership with Pilothouse.  https://learn.directtoconsumer.co/scale-school-cart Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video