DTC Podcast

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck today we’re diving deep with Kuru footwear CMO Sean McGinnis who’s helped the pain-free footwear brand break out of a growth slump and reach new heights last year. https://Kurufootwear.com Sean is a deeply structured, strategic marketer who’s focus on Google search marketing architecture has paid massive dividends since he began. In this podcast you’ll hear How a sketch in grade 5 turned into a proprietary Kurusole technology that provides Kuru’s main moat Why restructuring your website categories to match multiple customer journeys is a must do for Google Ads Why Facebook Ads aren’t a priority for this solution oriented brand Why mailing more just works, and how to make sure you’re not burning out your list What it’s going to take to become a household name for nurses Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Try Foursigmatic Mushroom Coffee - https://foursigmatic.com Today we’re here with Head of Growth Rick Cadotte of FourSigmatic makers of functional coffee, made from mushrooms, as well as Pilothouse founder Kyle Hitchcox, and the Media buying and content duo of Liam and Jocelyn. You'll hear FourSigmatic's growth journey through hypergrowth as well as Rick's unique stamp he's put on things with a little help from Pilothouse. Work with Pilothouse  = https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Smooth Out Your Cashflow and Extend Your Runway with Settle's Alek Koenig Today’s DTC Bonus Podcast follows the money, as we go deep on cash flow management with https://Settle.com founder Alek Koenig Settle provides cash flow management for the modern business, allowing you to pay vendors and expenses up front, and finance over time, extending your runway to grow faster. Alek spent four years as the head of credit at Affirm, and with Settle, he’s created a killer app for B2B financing that could truly change the game. Today we chat about the biggest missed opportunities for brand owners when it comes to finance What the best brands DO with the cashflow runway they create with Settle When to go VC and when to go with  debt financing Alek’s take on the debt markets in light of rising rates The biggest challenges on the horizon in 2022, that make NOW the best time to optimize your cashflow and put your money work for you. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Check out Mighty Munch: https://mightymunch.com Hello and welcome to the DTC Podcast, I’m Eric Dyck Today I’m catching up with my good friend James Petrellis, a ten year performance entrepreneur who started his pet brand, Mighty Munch four years ago and after several product iterations, has just found true product market fit, and is on pace for a highly profitable 8 Figure revenue 2022. Mighty munch’s epic product market fit journey How to shrink COGs while improving the product Why you should never break out your retargeting budgets on Facebook Ads Why email marketing might be overrated (if your product solves a problem) Why TV Ads represent one of the biggest opportunities for DTC brands Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Work with Pilothouse -> https://pilothouse.co Today we're geeking out on email cohorts with new Head of Email and Customer Retention Jordan Gordan (JOGO). We cover: Why every funnel is a leaky funnel Why your most recent purchases are your best purchasers Why you need to cohort differently during Growth at Any Cost and Growth a reasonable costs stages of your business Why Black Friday looks like a Pig in a Python Who cohort analysis is like a demographics report Why you NEED to blend your reactivation costs into the entire customer lifecycle Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup https://www.eatofflimits.com/ Hello and welcome to DTC Podcast, I’m Eric Dyck Today we’re going out of bounds to chat with Emily Elyse Miller, Founder, and CEO of Offlimits Cereal. In a world full of rules, Emily does what's OffLimits. Unlike what you find in the cereal aisle, OffLimits gives the middle finger to breakfast as we know it. This podcast is a deep dive into the power that mascots can bring your brand, helping you engage your customers across ads, customer service, and more. We also talk about the emergence of the Web3 opportunity, How not to do the NFTs, and how Emily believes companies need to approach the tokenization of everything. We dive into DAOs for doing CPG differently, raising funds, and expanding product lines. Nothing was off-limits in this wide-ranging conversation, I hope you enjoy. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Join Pilothouse Founder Kyle Hitchcox and Henry De Zoete from Look After My Bills on this wide-ranging conversation about how to build, scale, and exit your DTC brand. LookAfterMyBills.com Kyle and Henry go deep on some of the outrageous tactics that Pilothouse deployed to help scale Look After My Bills to millions of UK homeowners over the past couple of years, and how this incredible growth trajectory lead to an exciting, and lucrative exit opportunity. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup https://www.hellotend.com/ Today's total painless DTC Podcast features Matt Fitzgerald CMO of Tend,  which was founded with a direct but ambitious idea to make people look forward to going to the dentist, by focusing on something overlooked by four out of five dentists: The complete customer experience. Matt is a veteran of the DTC Space having lead growth at Hello Fresh for many years. You'll hear how they've made dental work instagrammable, to drive word of mouth and customer retention How filling chairs in localized offices is a much different challenge than scaling Hello Fresh How Tend finds and warms up new markets Why Tend is really a staffing company and how their brand acts as a talent magnet Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast. Today we're joined by Saul, Clifford and Rob from Pilothouse's Amazon and Google Ads teams. We're discussing the synergy and benefits of Google Advertising on your Amazon ad campaigns, from your keywords to your display ads. Work with Pilothouse -> www.pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today I chat with the one and only Fiona Co Chan, founder and CEO of Youthforia, Make up you can sleep in. https://youthforia.co Fiona started Youthforia out of boredom at the very beginning of the pandemic with one key idea: that makeup should be an extension of skincare, rather than a petroleum fuelled irritant. In this interview, Fiona outlines her unconventional TikTok and Amazon one two punch distribution strategy, as well detailing her role as both leader, and creator for almost all of Youthforia’s social media video content. You’ll hear: Why organic fully drives the bus for Youthforia and how TikTok ads negatively impacted their organic scale Why you need to optimize your organic content as well as your ad content How Youthforia has kept their team teeny tiny, while scaling in their first two years Why Fiona’s first ever new product launch might just change the game for women, and men (myself included) Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video