Ep 192: Dreamday and The Quality Edit’s Lauren Kleinman Pioneers A New Model for Performance PR and Publishing

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Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today’s podcast is with PR/Content Marketing visionary Lauren Kleinman, of Dreamday PR and The Quality Edit.

With Dreamday, Lauren’s pioneered the concept of performance PR, connecting the best brands, with the best publishers on a fully performance, affiliate only basis.

From one content marketer to another, I have to say I how impressed I am with what Lauren’s put together, and with the value she gives in this cast.

We’ll cover

• The Buzzfeed Breakthrough, How using Editorial PR in ads can help you convert better
• Which affiliate technology platforms Lauren prefers to work with
• Why affiliate marketing works better than pay to play, for PR
• How to sell Condé Nast and Vogue on partnering with you
• How Lauren Co-founded The Quality Edit with the former Head of Growth from Ritual, and scaled to 350K monthly uniques without paying a penny on adspend

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