DTC Podcast

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer, No Filler. Today we're talking with Pilothouse Senior Facebook Media Buyers Nate and Taylor about what's working best in the world of meta Advertising. ▪ Why you need to make a killer offer today (for Mothers) ▪ What Facebook is giving six-figure ad credits to test (FB/IG Shops and Catalogs) ▪ What grinds our gears about Meta Ad buying experience Craft your killer offer, and work with Pilothouse to scale it ➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today’s podcast is with PR/Content Marketing visionary Lauren Kleinman, of Dreamday PR and The Quality Edit. With Dreamday, Lauren’s pioneered the concept of performance PR, connecting the best brands, with the best publishers on a fully performance, affiliate only basis. From one content marketer to another, I have to say I how impressed I am with what Lauren’s put together, and with the value she gives in this cast. We’ll cover The Buzzfeed Breakthrough, How using Editorial PR in ads can help you convert better Which affiliate technology platforms Lauren prefers to work with Why affiliate marketing works better than pay to play, for PR How to sell Condé Nast and Vogue on partnering with you How Lauren Co-founded The Quality Edit with the former Head of Growth from Ritual, and scaled to 350K monthly uniques without paying a penny on adspend Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we're tackling Lead Gen for Ecom Brands, why it's so important, best practices for building "an email farm", and how to generate 100,000 leads in a week. Work with Pilothouse➝ https://pilothouse.co You'll learn the biggest mistakes that brands make with Lead Generation, why you shouldn't be obsessed with CPL (cost per lead) and how to make 2022 your best lead gen year ever. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re getting all soft and gooey with Joel Twyman, co-founder of TheMarshmallow.co Having experienced moderate growth in Australia throughout 2020 and 2021, Joel started dabbling with TikTok organic posts in late 2021. It took him three videos to go viral for the first time and have to date gathered over 100million video views on their content, and grown over 2000% in sales. https://themarshmallow.co CPG brands take note, this is your clarion call to start making content, showing how the sausage is made Listen to this podcast to hear the whole sticky story including: The exact TikTok formats driving millions of views and thousands of sales How to get over 100K viewers on your lives How to turn trolls into gold Why every CPG brand should experiment with slapping the marshmallow Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to All Killer No Filler. Today's episode topic came from Pilothouse senior media buyer Grayson's observation that many advertisers in the space are still using Facebook Ads on platform metrics as their primary source of truth. Work with us https://pilothouse.co This podcast covers: Why so many advertisers lean heavily on FB's on platform metrics What to use instead Why it still takes a human, and at least 5 tabs to have a clean sense of what's happing How to Geo-Test your on-platform results What third party tracking software tools we've tested and what the results are. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today’s podcast is with Bryan Holladay, who is a fractional CMO for three different home goods and apparel companies. Bryan is a long time performance marketer with a skill set on paid social that makes him dangerous, and a strategic mind for the broader picture that really sets him apart. Today we dive in on: What the day to day of a fractional CMO looks like and exactly how he integrates with the brands he works with The biggest impacts he’s had with each of his brands The biggest sea changes Bryan’s seen in the DTC Space since 2019 and what he’s done to keep his brands’ head above water. The risks of retail and marketplaces, and why the adage, if you shelve it, they will come couldn’t be further from the truth. Why Facebook and Instagram are still your best bet in paid social media marketing Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's All Killer No Filler podcast features Zach Volpo, Director of Marketing for Marquis (https://drinkmarquis.com), and Rob + Takai from Pilothouse Amazon. You'll hear: Zach's biggest learnings, and headaches when it comes to scaling a beverage How BOGO gets us the velocity we crave The benefits of the rebrand to the Amazon ecosystem Why responsible caffeination is sweeping the nation Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today we’re making gains with Eric Ji Sun Wu, CEO and Co-founder of Gainful, a fully personalized health and supplementation company, currently disrupting the $20 BN global protein powder market. https://gainful.com This podcast is a deep dive into the true meaning of personalization when it comes to both product and marketing. You’ll hear: Why you can only buy Gainful by taking their quiz what most brands get wrong about personalization The quiz that launched a million dynamic messages The true value of a Y-Combinator Experience Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Rob and Clifford from Pilothouse recently attended a large Amazon vendor show, and the word everyone kept bringing up was efficiency. Everyone's looking for their Amazon Ad Spend to be more efficient. This podcast explains how to achieve Amazon Ads efficiency this through deep product listing segmentation: Work with Pilothouse Amazon ➝ https://pilothouse.co As Clifford details: Recently we've been REALLY segmenting keywords hard - we used to mention this as something to do for Sponsored Brand, but we're leaning into it for Sponsored Products as well. I'll lean into the classic example. Let's say we're Nike - selling a new, red and white basketball shoe.Our approach a year ago for sponsored products would have been something along the lines of: Build a generic keyword campaign ('basketball shoes') Build a competitor keyword campaign ('adidas basketball shoes') Build a competitor ASIN campaign Build a branded keyword campaign Build a branded asin campaign If there was some obvious segmentation we may do some ad groups within those campaigns. But we've now evolved that strategy to segment... everything. Instead of a branded keyword campaign - we'd have: Branded generic keywords ("Nike") Branded generic shoe keywords ("Nike shoes") Branded Nike basketball shoe keywords ("Nike basketball shoes") Branded Nike high-top shoe keywords ("Nike high-tops") Branded Nike Color keywords ("Red Nikes") Branded Nike Material keywords ("Polymer Rubber Nikes") So then the next question is... why? Why put in all this effort and time to segment them? 1st is efficiency - customers shopping for "Nike" aren't as interested in these shoes as a customer shopping for "Nike basketball shoes" - so we'll likely have different efficiency targets for these campaigns, and, thus, move bids differently depending on that. 2nd is for general brand knowledge/data cleanliness - it would be a pain to look inside different campaigns and pull out what keywords are performing and whatnot. This way, it can be seen at a glance really quickly. 3rd is something we came to learn over time - that campaigns with too many keywords, just seem not to perform as well (roughly 50-60+), so limiting it seems to help with delivery. There's a few more reasons, like difference is placement percentages, different negative keywords, etc. So - that's just the branded keywords - we'd do similar segmentation for all the generic keywords, competitor keywords, competitor ASINs, etc. And we'd build that entire suite of campaigns out for each individual product - and also for each ad type (Sponsored Product, Sponsored Brand to Store, Sponsored Brand Video, and Sponsored Display) Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re throwing down with Director of Ecommerce for Jones Road Beauty, Cody Plofker. https://jonesroadbeauty.com/ When makeup icon Bobbi Brown sold namesake cosmetic company to Este Lauder she quickly realized she didn’t want to work for a billion dollar conglomerate. Soon after she started Jones Road Beauty with the idea that less is more, capitalizing on more naturalistic trends in beauty. She quickly brought on Cody, who happens to be her son, and he’s helped drive incredible 8 figure growth in just over two years. This one is just filled with value…you’ll hear: Cody’s pivot from physical therapist to online marketer and what it’s like to work for your celebrity mom Why people are STILL underestimating the TikTok organic opportunity and Exactly how Jones Road Beaty went Viral Attacking the trend of contouring How TikTok compares to Facebook Ads at massive scale, and what creatives work where How Cody structures is Facebook Ads campaigns for maximum simplicity How to make a killer quiz, and exactly what to do with that Zero party data after Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video