Ep 220: How General Mills is Going Direct To Consumer with Carter Jensen, Global Lead for DTC

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Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re taking a trip down the cereal aisle with General Mills Global Lead for DTC, Carter Jensen.

Two years ago, Carter joined the 18 Billion dollar, hundred-year-old company with the task of building out the direct-to-consumer business framework for General Mills.

This podcast is a rundown of the biggest challenges wins, and insights along the way.

You’ll hear about Ratio, Gen Mills keto brand group, and their hybridized retail/dtc experience

The connected commerce journey and why DTC completes the picture

The anatomy of a General Mills product drop for Stranger Things and Cinnamon Toast Crunch

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