

DTC Podcast
DTC Newsletter and Podcast
Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co
Episodes
Mentioned books

Aug 19, 2022 • 21min
Ep 229: AKNF - Leaning HARD into Q4 with Velocity, Flexibility, and the Unrepentant Mindset to SELL
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It's All Killer No Filler with Dave, Nate, and Cam from Pilothouse, parachuting in to get us HYPED and strategically prepared to have the best q4 EVER.
You'll hear:
Why q4 is the most critical sales driving activity you'll have all year
Timelines for what you need to have done by when
How to set yourself up for true velocity when it comes time to flip the q4 switch
Work with Pilothouse➝ https://pilothouse.co
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Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video

Aug 15, 2022 • 48min
Ep 228: Building a High-Quality Content Empire with tech influencer Justin Tse
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Today we’re coming at you with something a little different. Instead of A DTC brand, today we caught up with content creator extraordinaire Justin Tse.
Justin began reviewing tech ten years ago and has since grown to almost 800k subscribers on YouTube, and has evolved his content to focus on at-home office setups as well as unique renovations and more.
This podcast is a deep dive into what it takes to be a high-end content creator, and an opportunity for DTC brands to get inside the head of the kind of content creator/ influencer that you’d dream to work with.
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Work with Pilothouse - https://dtcnews.link/pilothouse
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Watch this interview on YouTube - https://dtcnews.link/video

Aug 12, 2022 • 16min
Ep 227: AKNF - Amazon Ads Growth Beats Meta and TikTok (and Adds Search Queries)
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Welcome to DTC Podcast. Today we're chatting with Rob and Clifford from Pilothouse's Amazon team.
Work with Pilothouse Amazon ➝ https://pilothouse.co
In light of the news that Amazon's Ad Platform outgrew both Meta and TikTok's platform in Q2, the Pilothouse team is EXCITED that Amazon is finally adding some analytical tools, starting with their exposing of search query data.
Hear how to use this data to get smarter with your Amazon Ads campaign, and catch up with Bezos on his Roomba world takeover plan.
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Work with Pilothouse - https://dtcnews.link/pilothouse
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Watch this interview on YouTube - https://dtcnews.link/video

Aug 10, 2022 • 34min
BONUS: Driving 25 month average subscription LTV (So far) with Kabo and Chargebee
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Today we’re fully geeking out on subscription technology, with Vino Jeyapalan, CEO and cofounder of Kabo a fresh dog food subscription business started in 2019 that has optimized incredible 25 month LTV in partnership with Chargebee.
Sr. Director of Product Management Prittam Bagani from Chargebee also joins to talk about the future of API driven subscription commerce.
Talk to Chargebee: ➝ https://chargebee.com
Fresh Dog Food Delivered ➝ https://kabo.co
You’ll hear about Kabo’s development from a limited sku starter subscription program, all the way to an upsell, multi-variable masterpiece, and get a good idea of how you can get started with subscription as well.
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Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video

Aug 8, 2022 • 30min
Ep 226: "Six Figures in Revenue, Five Figures in Profit Every Day Throughout Q4" Ridge Wallet's Sean Frank Returns! [Free C-Suite Mentor Preview]
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Welcome to DTC Podcast. After speaking to Sean Frank a month ago, I had to get him to come to Victoria for our Q4 prep mastermind in Victoria BC.
Join us!
[Free C-Suite Mentor Preview]
https://directtoconsumer.co/c-suite-mastermind
Sean has an obsessed, educated perspective on the DTC space and this podcast is just a preview of what you'll get from hanging out with him for 3 days in victoria.
You'll hear:
Why Ridge Wallet's Sean Frank is Long on Meta, Short on Shopify
Resetting the influencer market
Reading the Meta's Q2 Tea Leaves
The value of community in the DTC Space
https://directtoconsumer.co/c-suite-mastermind
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Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video

Aug 5, 2022 • 46min
Ep 225: AKNF - How to Recession Proof Your Media Buying Team
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Welcome to All Killer No Filler edition of the DTC Podcast.
Today we're diving back into Scale School to share a module 5, all about how to build and grow a powerhouse media buying team.
We got the Pilothouse founders to open up about the key lessons they've learned building a 100 person media buying team across all ad platforms and disciplines.
Here is the video files (strip audio)
https://drive.google.com/drive/folders/1QLR5yxwGiWsbpJv6WGMAKbqFVgJ1fol9?usp=sharing
Intro shared in Podcast channel on slack
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Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video

Aug 3, 2022 • 29min
BONUS: Subscription Program Masterclass with Rashad Hossain from Ryze Superfoods and Upscribe's Dileepan Siva
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Welcome to DTC Podcast
Today we've got an absolute masterclass on successful subscription programs with Rashad Hossain Founder & CEO at RYZE Superfoods, and Dileepan Siva, Founder & CEO at Upscribe.
Rashad is an unabashed fan of what Dileepan has built with Upscribe and considers his subscription platform to be light years ahead of a lot of the big players when it comes to flexibility and overall retention.
Get on Upscribe ➝ https://upscribe.io
Wean off the bean ➝ https://ryzesuperfoods.com
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video

Aug 1, 2022 • 35min
Ep 224: The Incrementality mentality with Ryan McKenzie from Tru Earth [Free C-Suite Mentor Preview]
Ryan McKenzie, CMO and Co-founder of Tru Earth, shares valuable insights as a growth mentor for DTC founders. He discusses innovative marketing strategies, including hacking ad density and adapting during economic downturns. Ryan emphasizes the importance of an abundance mindset in navigating challenges. The conversation also explores effective purchasing journeys, the power of mastermind events for networking, and the significance of community support in fostering growth. Get ready for a deep dive into tactics that drive success in the ever-evolving CPG landscape!

Jul 29, 2022 • 19min
Ep 223: AKNF - Raising ROAS on Google Ads from 2.6 to 4.3 with Performance Max Campaigns
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Welcome to All Killer No Filler!
The title of this podcast is cheeky, considering that Saul's (Head of Google Ads Services at Pilothouse) main message for advertisers considering PMax campaigns is to be cautiously optimistic, while still keeping a firm hand on all the variables. You'll learn:
What is a Pmax Campaign?
Will PMax Campaigns eat into my existing keyword campaigns
Are media buyers out of job with PMax?
What to make of Google's Q2 results
Work with Pilothouse Google ➝ https://pilothouse.co
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video

Jul 28, 2022 • 50min
DTC Future Proof - AI and the Future of Marketing with Richard Harris from Black Crow AI
Welcome to DTC Future Proof, our monthly editorial series partnership with Chris Rempel at the Lazy Marketer, where we look at the biggest opportunities and risks that will shape and disrupt the future of the market.
This is our follow-up podcast that we're launching with Chris to continue the conversation we create with our editorial content.
This month's piece is on AI and the future of marketing, so we brought in Richard Harris from Black Crow AI to talk about the past, present, and future of machine learning and AI in marketing.
Subscribe to DTC ➝ https://directtoconsumer.co
Subscribe to the Lazy Marketer ➝ https://thelazymarketer.com/newsletter
Learn More about Black Crow AI ➝ https://BlackCrow.ai
Richard has been working with AI for over a decade, cutting his teeth as an executive at Travelocity and building Black Crow AI to bring enterprise-level AI and Machine Learning to any DTC brand keen on massively improving the efficiency of its ad spend and overall marketing approach.