DTC Podcast

DTC Newsletter and Podcast
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Aug 19, 2022 • 21min

Ep 229: AKNF - Leaning HARD into Q4 with Velocity, Flexibility, and the Unrepentant Mindset to SELL

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler with Dave, Nate, and Cam from Pilothouse, parachuting in to get us HYPED and strategically prepared to have the best q4 EVER. You'll hear: Why q4 is the most critical sales driving activity you'll have all year Timelines for what you need to have done by when How to set yourself up for true velocity when it comes time to flip the q4 switch Work with Pilothouse➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
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Aug 15, 2022 • 48min

Ep 228: Building a High-Quality Content Empire with tech influencer Justin Tse

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re coming at you with something a little different. Instead of A DTC brand, today we caught up with content creator extraordinaire Justin Tse. Justin began reviewing tech ten years ago and has since grown to almost 800k subscribers on YouTube, and has evolved his content to focus on at-home office setups as well as unique renovations and more. This podcast is a deep dive into what it takes to be a high-end content creator, and an opportunity for DTC brands to get inside the head of the kind of content creator/ influencer that you’d dream to work with. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
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Aug 12, 2022 • 16min

Ep 227: AKNF - Amazon Ads Growth Beats Meta and TikTok (and Adds Search Queries)

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast. Today we're chatting with Rob and Clifford from Pilothouse's Amazon team. Work with Pilothouse Amazon ➝ https://pilothouse.co In light of the news that Amazon's Ad Platform outgrew both Meta and TikTok's platform in Q2, the Pilothouse team is EXCITED that Amazon is finally adding some analytical tools, starting with their exposing of search query data. Hear how to use this data to get smarter with your Amazon Ads campaign, and catch up with Bezos on his Roomba world takeover plan. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
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Aug 10, 2022 • 34min

BONUS: Driving 25 month average subscription LTV (So far) with Kabo and Chargebee

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re fully geeking out on subscription technology, with Vino Jeyapalan, CEO and cofounder of Kabo a fresh dog food subscription business started in 2019 that has optimized incredible 25 month LTV in partnership with Chargebee. Sr. Director of Product Management Prittam Bagani from Chargebee also joins to talk about the future of API driven subscription commerce. Talk to Chargebee: ➝ https://chargebee.com Fresh Dog Food Delivered ➝ https://kabo.co You’ll hear about Kabo’s development from a limited sku starter subscription program, all the way to an upsell, multi-variable masterpiece, and get a good idea of how you can get started with subscription as well. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
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Aug 8, 2022 • 30min

Ep 226: "Six Figures in Revenue, Five Figures in Profit Every Day Throughout Q4" Ridge Wallet's Sean Frank Returns! [Free C-Suite Mentor Preview]

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast. After speaking to Sean Frank a month ago, I had to get him to come to Victoria for our Q4 prep mastermind in Victoria BC. Join us! [Free C-Suite Mentor Preview] https://directtoconsumer.co/c-suite-mastermind Sean has an obsessed, educated perspective on the DTC space and this podcast is just a preview of what you'll get from hanging out with him for 3 days in victoria. You'll hear: Why Ridge Wallet's Sean Frank is Long on Meta, Short on Shopify Resetting the influencer market Reading the Meta's Q2 Tea Leaves The value of community in the DTC Space https://directtoconsumer.co/c-suite-mastermind Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
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Aug 5, 2022 • 46min

Ep 225: AKNF - How to Recession Proof Your Media Buying Team

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler edition of the DTC Podcast. Today we're diving back into Scale School to share a module 5, all about how to build and grow a powerhouse media buying team. We got the Pilothouse founders to open up about the key lessons they've learned building a 100 person media buying team across all ad platforms and disciplines. Here is the video files (strip audio) https://drive.google.com/drive/folders/1QLR5yxwGiWsbpJv6WGMAKbqFVgJ1fol9?usp=sharing Intro shared in Podcast channel on slack Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
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Aug 3, 2022 • 29min

BONUS: Subscription Program Masterclass with Rashad Hossain from Ryze Superfoods and Upscribe's Dileepan Siva

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast Today we've got an absolute masterclass on successful subscription programs with Rashad Hossain Founder & CEO at RYZE Superfoods, and Dileepan Siva, Founder & CEO at Upscribe. Rashad is an unabashed fan of what Dileepan has built with Upscribe and considers his subscription platform to be light years ahead of a lot of the big players when it comes to flexibility and overall retention. Get on Upscribe ➝ https://upscribe.io Wean off the bean ➝ https://ryzesuperfoods.com Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
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Aug 1, 2022 • 35min

Ep 224: The Incrementality mentality with Ryan McKenzie from Tru Earth [Free C-Suite Mentor Preview]

Ryan McKenzie, CMO and Co-founder of Tru Earth, shares valuable insights as a growth mentor for DTC founders. He discusses innovative marketing strategies, including hacking ad density and adapting during economic downturns. Ryan emphasizes the importance of an abundance mindset in navigating challenges. The conversation also explores effective purchasing journeys, the power of mastermind events for networking, and the significance of community support in fostering growth. Get ready for a deep dive into tactics that drive success in the ever-evolving CPG landscape!
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Jul 29, 2022 • 19min

Ep 223: AKNF - Raising ROAS on Google Ads from 2.6 to 4.3 with Performance Max Campaigns

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler! The title of this podcast is cheeky, considering that Saul's (Head of Google Ads Services at Pilothouse) main message for advertisers considering PMax campaigns is to be cautiously optimistic, while still keeping a firm hand on all the variables. You'll learn: What is a Pmax Campaign? Will PMax Campaigns eat into my existing keyword campaigns Are media buyers out of job with PMax?  What to make of Google's Q2 results Work with Pilothouse Google ➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
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Jul 28, 2022 • 50min

DTC Future Proof - AI and the Future of Marketing with Richard Harris from Black Crow AI

Welcome to DTC Future Proof, our monthly editorial series partnership with Chris Rempel at the Lazy Marketer, where we look at the biggest opportunities and risks that will shape and disrupt the future of the market. This is our follow-up podcast that we're launching with Chris to continue the conversation we create with our editorial content. This month's piece is on AI and the future of marketing, so we brought in Richard Harris from Black Crow AI to talk about the past, present, and future of machine learning and AI in marketing. Subscribe to DTC ➝ https://directtoconsumer.co Subscribe to the Lazy Marketer ➝ https://thelazymarketer.com/newsletter Learn More about Black Crow AI ➝ https://BlackCrow.ai Richard has been working with AI for over a decade, cutting his teeth as an executive at Travelocity and building Black Crow AI to bring enterprise-level AI and Machine Learning to any DTC brand keen on massively improving the efficiency of its ad spend and overall marketing approach.

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