DTC Podcast

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck Today we’re diving deep with Sean Frank, the Einstein of Ecom, and the CEO of Ridge Wallet which hit $50 Million in revenue in 2020 and hasn’t slowed down. Get a Ridge Wallet ➝ https://ridgewallet.com Sean is a news junkie, and hangs out on earning calls and 10K reports just to get an edge on what’s happening in the space. This episode feature’s Sean’s hot takes on the current recession, why 2022 US looks a lot like 1980’s Japan in terms of Stagflation, What brands can do to trim costs, as well as what opportunities our listeners should be looking for in these trying times. You’ll hear The 1000 influencer launch for Father’s Day Why SPACs are shady AF and what to do about it Why Sean could care less about other wallet companies And why writing is a superpower that every CEO should have And lots more Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler on the DTC Podcast. When we first started DTC Podcast, we quickly realized we'd captured the right audience when Elliot from Unilever's Uncovery first reached out.  Since then we've stayed in close touch, and have even found a way to partner with the CPG giant, to help launch new products with their Uncovery Division, run by VP New Business Development Selina Sykes.  Today we went deep on how Unilever thinks about new business development, why they're throwing out the century-old playbook on how to launch new products, and going with a much more streamlined, iterative, and innovated process that Selina and Elliot are pioneering with help from expert vendor's like Pilothouse's Amazon team. Work with Pilothouse ➝ https://directtoconsumer.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck Today we’re caffeinating with Death Wish Coffee’s Ecommerce Director Will Critcher. https://deathwishcoffee.com Death Wish Coffee is an amazing DTC brand, starting in 2012 as the world’s strongest coffee, and growing into 8 figures and massively accelerating during the pandemic when we all turned to the bean to keep us going. Will is a performance marketing veteran, so this podcast is filled with usable advice like: How team alignment on the retail side of the business has created a halo effect in the DTC world The Superbowl ad experience, and what it did for DeathWish Why their super-premium designation and tagline “the strongest coffee in the world” has been essential to their growth How the addition of a quick shop has exponentially increased the size and rate of their add-to carts And why Will would direct our $50K grant to a Pornhub test… Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's All Killer No Filler DTC Podcast is all about Google and Meta's paths to Privacy Centric Tracking. Work with Pilothouse ➝ https://pilothouse.co We were recently sent Google's documentation on their timeline to go cookie-free, as well as all the steps they're taking to build a suite of tracking tools that leverage first party data and deep AI machine learning to model consumer behavior. This podcast features Saul from Pilothouse Google as well as Taylor from Pilothouse's Meta Ads team discussing each of the platform's wins and failures when it comes to the evolving privacy landscape! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Erica Werber, Founder and CEO of Literie Candle, shares her journey of capturing the unique scents of New York City in candle form. She discusses how a humorous subway smell campaign transformed bad perceptions into a PR success. Erica reveals the challenges of recreating iconic scents like hot roasted nuts and lessons learned from going cheap on labels. She also dives into her TikTok strategy that shifted focus from Google Ads, highlighting the importance of personal memories and engaging storytelling in branding.

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's All Killer No Filler episode of the DTC Podcast covers all the steps you need to take to get your brand launched on TikTok Ads. Get your first 30 days on TikTok covered by Pilothouse (plus a super secret special offer) ➝ https://pilothouse.co/contact-us The first 30 days are very important. We have launched brand after brand to get a feeling for how to start on platform. We have also had the pleasure of meeting with our TikTok reps here in Canada, and developing a good launch strategy together. So when we make these suggestions, it's backed by hundreds of thousands in first month ad spend, our experience, and corroborated by TikTok themselves. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast: Today we’re rolling with Lizzie Chapman, VP of Partnerships at Adroll. Get started with Adroll ➝ https://adroll.com Today’s cast is a deep dive into the coming third-party cookie-pocalypse in 2023 when Chrome has promised to fully end all 3rd party cookies for tracking. What exactly is a cookie, and what happens when they go away? A review of what Google is doing to replace cookies for audience targeting and retargeting How Adroll’s email tool allows for massive gains in conversion rate I’m feeling hungry already, on with the show…. Get started with Adroll ➝ https://adroll.com Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re diving in with Danielle Gronich and Kayleigh Cristina, the co-founding duo of fast growing skincare brand ClearStem. https://clearstemskincare.com Clearstem is a next generation solution for Acne, who’s purpose is best summarized by their tag line: Anti-Acne products age you Anti-Aging products cause acne That's why we created CLEARSTEM After personally helping thousands of customers with their skin health through their products, education, and community, Clearstem has built a strong organic base that’s making their products fly off the shelves, currently growing 20-30% month over month in 2022. Today’s podcast features What a stemcell is, and why South Park got it wrong Why doing things that don’t scale in the beginning makes scaling much easier later Why podcast appearances are the highest leverage part of Clearstem’s marketing plan Why you probably shouldn’t switch to woocommerce if you’re a DTC brand Hope you enjoy, on with the show…. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck For today’s All Killer No Filler edition, we’re serving up a TikTok exclusive. One of the highlights of our Vancouver Live event in May, was that TikTok’s Brand Partnership Manager and her team flew out from Toronto to rub elbows and speak at the event. Work with Pilothouse➝ https://pilothouse.co Meet Andrea Di Domizio, from TikTok. In this short, but super informative presentation, Andrea lays out exactly what it is, that makes TikTok such a unique opportunity for marketers and provides some very interesting data regarding the Halo effect that TikTok has on all your other marketing efforts. With over a billion monthly active users consuming a feature length movie’s worth of content every day, this talk should get your FIRED up for the TikTok opportunity. Work with Pilothouse➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast: Tech Stack edition, where today I’m over the rainbow excited to talk with the Ecommerce Director of one of my favorite apparel brands, Aviator Nation. Build your app ➝ https://tapcart.com/dtcpod Join the nation ➝ https://aviatornation.com High quality garments, sun soaked in California nostalgia that help you feel like a rockstar every time you put on a hoodie. Curtis Ulrich has been part Aviator Nation since he started slinging hoodies at their first retail outlet 7 years ago. Flash forward to today they have over 100 retail locations and he’s overseeing a $100M channel. After a loungewear boom in the pandemic, Curtis has been focused on retaining as many customers for the long term. This is what let him to building an app and that’s where Eric Netsch comes in CEO and founder of Tapcart, and a massive resource for what brands are doing well on apps (as well as a hoodie wearing member of the aviator nation). In this colorful conversation you’ll hear all about How apps bridge the gap between retail and ecommerce The exact set up aviator nation uses to drive 12% of ecommerce sales through their app How the cost per install economy works for shopping apps The power of the push notification (and why Curtis prefers push to SMS) How Aviator Nation retains its startup feel as a 9 figure business Get ready to tap that app, on with the show… Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video