DTC Podcast Ep 224: The Incrementality mentality with Ryan McKenzie from Tru Earth [Free C-Suite Mentor Preview]
Aug 1, 2022
Ryan McKenzie, CMO and Co-founder of Tru Earth, shares valuable insights as a growth mentor for DTC founders. He discusses innovative marketing strategies, including hacking ad density and adapting during economic downturns. Ryan emphasizes the importance of an abundance mindset in navigating challenges. The conversation also explores effective purchasing journeys, the power of mastermind events for networking, and the significance of community support in fostering growth. Get ready for a deep dive into tactics that drive success in the ever-evolving CPG landscape!
AI Snips
Chapters
Transcript
Episode notes
Density and Social Proof
- Density fuels social proof and referrals, leading to faster growth.
- Having a concentrated customer base in a specific region amplifies word-of-mouth marketing.
Building Density
- Build density by focusing marketing efforts on a specific region.
- This concentrated brand awareness makes it easier to pitch retailers and establish a strong presence.
Retail Strategy and Density
- Allocate ad budgets to saturate regions where you aim to win retail partnerships.
- Supplement broad campaigns with targeted regional spending to increase brand visibility.