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Ep 224: The Incrementality mentality with Ryan McKenzie from Tru Earth [Free C-Suite Mentor Preview]

DTC Podcast

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Marketing Resilience in Economic Downturns

This chapter examines the effects of advertising spending in various platforms while analyzing the resilience of essential Consumer Packaged Goods during economic challenges. It emphasizes the importance of maintaining a balanced and abundant mindset to identify opportunities in e-commerce and real estate, despite high inflation and interest rates.

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