Navigating Growth in E-Commerce: Strategies and Insights

This chapter analyzes a company's evolution during the pandemic, highlighting its adaptive strategies like home packaging and mobile pickups amid operational challenges. It emphasizes the competitive landscape of the CPG market, the shift toward customer lifetime value, and effective marketing tactics for increasing brand awareness and sales. The discussion also delves into optimizing the purchasing journey and leveraging data-driven metrics to enhance growth in new markets.

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