DTC Podcast

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today we ride again with Cody Plofker and Eli Weiss from Jones Road Beauty, This wide ranging conversation covers the intersection of growth and customer experience with one of the fastest growing DTC brands out there. We cover Cody’s top thumb stopping strategies, and why whitelisting continues to dominate The CX scores that Eli’s most proud of, and why pizzaz and personality lead the way on his team We play incrementality and attribution bingo, discuss the anatomy of Hero’s amazing 600M acquisition and learn how coming on the DTC Podcast pretty much guarantees a promotion This one was a lot of fun…. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer, No Filler, the DTC Podcast. Today we're checking in on the Pilothouse Google team as they gear up for Q4 across dozens of clients. You'll learn about https://getelevar.com/, the bolt on solution that helps you set up GA4 in minutes for Shopify users, as well as an update on PMax for Q4, and why it's smart to set your promos based on your Google plans, vs any other platform. Work with Pilothouse's Google Team ➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and Welcome to DTC Podcast, I’m Eric Dyck, Today we’re taking a rip around the DTC Dancefloor with Benjamin Smith, CEO and Founder of Disco simplified skin care for men. https://letsdisco.com Learn all about Benjamin’s biggest levers for growth including How to build and optimize a winning landing page How to find your “hero” offer and how to support it with ads Why raising prices might just be the easiest way to improve your bottom line Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Join Ashley Gonzales from Songfinch, with John, Braydon, and Dan from team Pilothouse to discover the secret to Songfinch's massive growth. You'll learn about: Creative velocity at this scale and our formula for "reveals" Scaling strategies working best right now for FB Ads Inc5000 recognition and what it means to the team Work with Pilothouse ➝ https://pilothouse.co Sing with Songfinch ➝ https://songfinch.com Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re jumping in for a double dutch with returning guests Srdjan Popovic, CMO of Crossrope. https://crossrope.com We last checked in with Srdj in Oct of 2020 at the beginning of the pandemic induced ecommerce and at home fitness craze that absolutely skyrocketed CrossRope’s growth. This podcast dials in on Crossrope’s post-pandemic growth trajectory and a few of the hard lessons srdj learned during the market contraction since. You’ll learn all about CrossRope’s 3 layered system for Influencer Marketing and how you can start to apply it to your brand to find a never ending stream of winning creative options. As well as a run down of the indispensable tools that Srdjan has been using to stabilize growth in this “new normal” Hope you enjoy it, on with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler. Today we begin our 2022 Q4 Preparation Series with Pilothouse's Paid Social team, including Nate, Jacob, and Cam. This is the first of a multipart series we're planning to help our listeners make q4 2022 the best ever. Listen to this one and you'll learn: Why you should never use lead objectives when list building How to leverage product launches all year long to power product specific, high converting lists Why you need to plan a giveaway and how to maximize it and Lots more Stay tuned for more paid social tips for Q4, plus Email, Amazon, and Google Suite advice in the coming weeks. Work with Pilothouse for Q4 2022 ➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast. Today we're chatting with John Chan from Tresl.co and Tran Wu, VP of Marketing and Ecommerce from True Botanicals. Today's talk is all about the democratization of data and Tresl's value proposition of helping DTC brands uncover more CLV and profitability by helping them ask questions, and tell stories with their data across all channels. Get started with Segments ➝ https://apps.shopify.com/segments Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today’s podcast welcomes back Sean McGinnis, President and Integrator at Kuru footwear, stylish shoes for people with foot pain https://kurufootwear.com When I first met Sean at the start of the 2022 on episode 180 he was in the middle of re-architecting Kuru’s site architecture and CX to capture and convert problem aware customers through mostly search and organic traffic. At that time he was skeptical that paid social could be an effective channel but was keen to figure it out. Next thing I hear, Kuru’s scaled paid social 350% with realistic plans for that to be 300% by the end of the year. The secret? Figuring out their attribution, and finding the spot between the floor of google analytics and the ceiling of on platform conversion data. Listen and learn Sean’s key findings about the value of impression attribution, the surprising speed of Meta customers’ conversion cycle, and hear Sean’s plans for a Kuru Catalog drop. You’ll wanna listen to this one until the end… Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler. Today like a hot rock, Jordan G from Pilothouse dropped into the AKNF Studio to discuss the critical topic of email deliverability as well as laying out his exact 9 email, multi-offer email sequence for Black Friday. You'll learn: How to monitor your deliverability and why lots of brands' emails never reach the inbox Why you shouldn't send two days in a row without cannibalizing your clicks How to use exclusions on your campaigns to make sure you're sending Gmail the right deliverability signals Sound too complex? Just work with Pilothouse ➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast. Today we're chatting with Rockerbox's Founder and CEO, Ron Jacobson. For the free DTC Benchmark report on which channels are growing fastest across hundreds of brands (and lots more) go to https://rockerbox.com/free) Rockerbox centralizes all of your marketing spend and campaigns (paid, organic, digital and offline). Get the free Rockerbox report ➝ https://rockerbox.com/free Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video