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DTC Podcast

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Aug 26, 2022 • 23min

Ep 231: AKNF - Are your emails getting delivered? Plus a Nine Email Sequence for Black Friday

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler. Today like a hot rock, Jordan G from Pilothouse dropped into the AKNF Studio to discuss the critical topic of email deliverability as well as laying out his exact 9 email, multi-offer email sequence for Black Friday. You'll learn: How to monitor your deliverability and why lots of brands' emails never reach the inbox Why you shouldn't send two days in a row without cannibalizing your clicks How to use exclusions on your campaigns to make sure you're sending Gmail the right deliverability signals Sound too complex? Just work with Pilothouse ➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
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Aug 24, 2022 • 24min

BONUS: Are you measuring your actual growth? Rockerbox's Ron Jacobson on true incrementality

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast. Today we're chatting with Rockerbox's Founder and CEO, Ron Jacobson. For the free DTC Benchmark report on which channels are growing fastest across hundreds of brands (and lots more) go to https://rockerbox.com/free) Rockerbox centralizes all of your marketing spend and campaigns (paid, organic, digital and offline). Get the free Rockerbox report ➝ https://rockerbox.com/free Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
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Aug 22, 2022 • 26min

Ep 230: Blume Banks on Community -- Taran Ghatrora on Community Building Through In-Person and Digital Events [C-Suite Mentor Preview]

Taran Ghatrora from Blume talks about community building through in-person and digital events. They discuss the growth of Blume, advantages of creator marketing, skincare efficacy, retail success, challenges of running a retail business, product launches, and the value of organic community and brand storytelling.
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Aug 19, 2022 • 21min

Ep 229: AKNF - Leaning HARD into Q4 with Velocity, Flexibility, and the Unrepentant Mindset to SELL

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler with Dave, Nate, and Cam from Pilothouse, parachuting in to get us HYPED and strategically prepared to have the best q4 EVER. You'll hear: Why q4 is the most critical sales driving activity you'll have all year Timelines for what you need to have done by when How to set yourself up for true velocity when it comes time to flip the q4 switch Work with Pilothouse➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
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Aug 15, 2022 • 48min

Ep 228: Building a High-Quality Content Empire with tech influencer Justin Tse

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re coming at you with something a little different. Instead of A DTC brand, today we caught up with content creator extraordinaire Justin Tse. Justin began reviewing tech ten years ago and has since grown to almost 800k subscribers on YouTube, and has evolved his content to focus on at-home office setups as well as unique renovations and more. This podcast is a deep dive into what it takes to be a high-end content creator, and an opportunity for DTC brands to get inside the head of the kind of content creator/ influencer that you’d dream to work with. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
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Aug 12, 2022 • 16min

Ep 227: AKNF - Amazon Ads Growth Beats Meta and TikTok (and Adds Search Queries)

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast. Today we're chatting with Rob and Clifford from Pilothouse's Amazon team. Work with Pilothouse Amazon ➝ https://pilothouse.co In light of the news that Amazon's Ad Platform outgrew both Meta and TikTok's platform in Q2, the Pilothouse team is EXCITED that Amazon is finally adding some analytical tools, starting with their exposing of search query data. Hear how to use this data to get smarter with your Amazon Ads campaign, and catch up with Bezos on his Roomba world takeover plan. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
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Aug 10, 2022 • 34min

BONUS: Driving 25 month average subscription LTV (So far) with Kabo and Chargebee

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re fully geeking out on subscription technology, with Vino Jeyapalan, CEO and cofounder of Kabo a fresh dog food subscription business started in 2019 that has optimized incredible 25 month LTV in partnership with Chargebee. Sr. Director of Product Management Prittam Bagani from Chargebee also joins to talk about the future of API driven subscription commerce. Talk to Chargebee: ➝ https://chargebee.com Fresh Dog Food Delivered ➝ https://kabo.co You’ll hear about Kabo’s development from a limited sku starter subscription program, all the way to an upsell, multi-variable masterpiece, and get a good idea of how you can get started with subscription as well. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
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Aug 8, 2022 • 30min

Ep 226: "Six Figures in Revenue, Five Figures in Profit Every Day Throughout Q4" Ridge Wallet's Sean Frank Returns! [Free C-Suite Mentor Preview]

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast. After speaking to Sean Frank a month ago, I had to get him to come to Victoria for our Q4 prep mastermind in Victoria BC. Join us! [Free C-Suite Mentor Preview] https://directtoconsumer.co/c-suite-mastermind Sean has an obsessed, educated perspective on the DTC space and this podcast is just a preview of what you'll get from hanging out with him for 3 days in victoria. You'll hear: Why Ridge Wallet's Sean Frank is Long on Meta, Short on Shopify Resetting the influencer market Reading the Meta's Q2 Tea Leaves The value of community in the DTC Space https://directtoconsumer.co/c-suite-mastermind Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
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Aug 5, 2022 • 46min

Ep 225: AKNF - How to Recession Proof Your Media Buying Team

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler edition of the DTC Podcast. Today we're diving back into Scale School to share a module 5, all about how to build and grow a powerhouse media buying team. We got the Pilothouse founders to open up about the key lessons they've learned building a 100 person media buying team across all ad platforms and disciplines. Here is the video files (strip audio) https://drive.google.com/drive/folders/1QLR5yxwGiWsbpJv6WGMAKbqFVgJ1fol9?usp=sharing Intro shared in Podcast channel on slack Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
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Aug 3, 2022 • 29min

BONUS: Subscription Program Masterclass with Rashad Hossain from Ryze Superfoods and Upscribe's Dileepan Siva

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast Today we've got an absolute masterclass on successful subscription programs with Rashad Hossain Founder & CEO at RYZE Superfoods, and Dileepan Siva, Founder & CEO at Upscribe. Rashad is an unabashed fan of what Dileepan has built with Upscribe and considers his subscription platform to be light years ahead of a lot of the big players when it comes to flexibility and overall retention. Get on Upscribe ➝ https://upscribe.io Wean off the bean ➝ https://ryzesuperfoods.com Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

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