DTC Podcast

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, I'm Eric, and today we're checking in with one of the most innovative teams at Pilothouse that we don't feature that often, and that's Jacob in the Pilot Program. The Pilot Program is for advertisers who've got product market fit, but are torn between wearing many hats and doing everything themselves, and hiring an agency. You'll hear all about some Pilot Program successes, Jacob's basic playbook for iterating to find traction on Meta, as well as the jack-of-all-trades style marketers that he's got on his team, and why that leads to more nimble iteration, which leads to success. If the Pilot Program sounds like a fit, make sure to go to https://pilothouse.co and get in touch. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. I’m Eric Dyck. Today we’re fuelling up with Ben Bokaie, Head of Performance Marketing at Huel, the world’s number 1 nutritionally complete, fully sustainable, line of meal powders, shakes, bars and more, that’s soared to nine-figure revenues on the back of great product, slick branding, and hardcore performance marketing, authored in no small part by our guest today Ben Bokaie https://huel.com Listen and you’ll learn: Why category creation is a cheat code for CPG brands How Ben’s built an in-house creative hub in an all out commitment to finding winning ads As well as a deep dive int Huel’s international expansion strategy Better huel up for this one, on with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler the DTC Podcast. Today we're diving deep into email content with Cam and Alex. We start by harkening back to our last podcast with JoGo from Pilothouse email, where he laid out this handy guide for the emails you need to send this BFCM. Offer 1- VIP - Get first pick (no exclusions, engaged in last list) Offer 1 - Product feature (whole list) Offer 1- Product feature (engaged audience) Offer 1 - “Perfect together” - paired products Offer 2 - “Bestseller” (whole list) Offer 2 - “Bestseller” (engaged list) Offer 3 - Cyber Monday Closing - 70% off everything This podcast features commentary on best practices when it comes to email design, offer design, and emotive copywriting. Work with Pilothouse ➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast. Today we’re closing the loop on returns with President of Loop, Aaron Schwartz. https://loopreturns.com In the Apparel space, returns AVERAGE 38%, which makes me think I’m keeping way too many things. Aaron joins DTC to discuss how you can help turn at least 30% of those returns into exchanges that extend and increase LTV. Loop is the leading platform that turns returns into exchanges for some of the world’s biggest and fastest-growing DTC brands. You’ll hear: How the returns ecosystem is broken The impact that seamless returns have on LTV The steps every brand can take to transform 30% of your returns into exchanges Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I’m Eric Dyck Today we’re spinning a yarn with Canada’s Top Sock Maker, CEO and Founder Rob Fraser from Outway Socks https://Outway.com Rob’s sock-strapped Outway to 8 figure sales, innovating his business model to reap maximum cashflow, investing heavily into affiliate sales, and overcoming an unwanted rebrand, and coming out on the other end stronger. You can catch Rob at C-Suite Mastermind, but for now, I hope you enjoy is this value-packed conversation with Rob Fraser from Outway Socks. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, the DTC Podcast. Today we're joined by Rob and Clifford from Pilothouse's Amazon squad to discuss the number one factor determining your Amazon success as a DTC brand - RELEVANCE. You'll hear how to build relevance and even a little about how to hack it. You'll also learn what not to do directly from two gentlemen who've been farming the Amazon bumper crop for years. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast. Today we're spilling the subscription tea with Luke Retterath, Vice President Marketing at Recharge and Tracy Julien, VP Marketing at Tea Drops. https://MyTeaDrop.com https://rechargepayments.com/ Tea Drops are organic shaped teas that dissolve in your cup, disrupting the $200+ Billion, millennia old tea business. Listen to this double VP Podcast where we dive deep on the critical factors that make or break DTC Subscription programs, learn why customization is key to customer empowerment, and discover the two hacks that Recharge sees brands use to increase first time purchase to subscriber conversion rate by 50%. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today we’re reconnecting with ecommerce Icon, and friend of the show, Josh Elizetxe, the force of nature behind Snow Oral Care. We’re checking back in on post-engagement work life balance How he’s driven Snow to #3 on the list of biggest DTC Brands (behind only shein and FashionNova) And ultimately why the whole DTC Audience should be thinking in Billions rather than in Millions in 2022 Josh is always amazing to catch up with, I hope you like it too. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer, No Filler the DTC Podcast. Continuing our theme of BFCM/Q4 prep, this week with the focus being on TikTok Put yourself in the seat of a marketing team, preparing for Q4, thinking about what the hell they need to do on TikTok to create profitable returns at scale Why you need to innovate during Q4 and what that means How to walk the wacky, weird line Why you need a longer runway this year How to use Dark Posting and Display Cards in your Ads to Halve your CPA Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re getting to the core of customer retention with, Hannah Sinclair - Director of Retention Marketing at Steve Madden and Sarah Cascone - VP Marketing at Bluecore. Turn your customer data in to more revenue with Bluecore ➝ https://bluecore.com We all know Steve Madden as the billion dollar retail footwear giant, but what’s more noteworthy are there incredible strides on the digital side of things. That’s where retention director Hannah, and Blue Core come in. Bluecore is a retail marketing technology platform that enables marketers to quickly turn data into revenue-generating campaigns This podcast is all about meeting your customers where they are at, and the technology you can use to do it AT Steve Madden Scale. On with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video