DTC Podcast

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast I’m Eric Dyck Today we’re transacting with Harry Hothi, Senior Product Marketing Manager at Wealthsimple, one of Canada’s largest and fastest growing investment management software tools with over $18B in funds under management. Harry’s job is to onboard and educate new clients, introducing them to products like crypto trading, and more, to increase engagement and improve LTV. With the bear market in full swing we’ll talk about the biggest risks and opportunities for products like Wealthsimple, including multi-touch marketing for high education products Finding the messaging that resonates with financial services brands Growth strategy in times of upheaval…. Batten down the hatches and on with the show…. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler the DTC Podcast Abandon coupons for content in your Abandon Cart Flows and watch your revenue soar The inspiration for this episode is from Eli Weiss' (CX Expert and eminent statistician*) recent tweet about how all brands have abandon cart email sequence, but most of them are just canned responses and blanket coupons that rarely work well. This All Killer No Filler Podcast with Pilothouse features email and creative luminaries Jordan and Alex is all about how to think about your abandon cart issues from a strategic, technical, and creative perspective. Or just get Pilothouse to do it ➝ https://pilothouse.co Rules: These must be configured properly to ensure there isn't spammy chaos. Each of these four stages is a unique flow with rules that help someone progress down to the next layer, but don't push them back up. Effort: There is nothing worth having that does not require sacrifice. Great care and effort must be put into these emails. They are your most important emails. Unlike campaigns, improvements made to these emails are long-lasting. Message: Each stage has a unique value proposition you should convey to the subscriber, starting at the subject line. Rather than saying "You've got great taste", say "We've selected products just for you" (Recommendations). Rather than saying "We saw you looking" say "Products trending right now" (Social proof). Rather than saying "You've left something in your cart", say "You've left youthful beauty in your cart" (Aspirational), or "10,000 customers served | Finish your purchase" (Security). Design: These should be your most beautiful messages. Quality of digital assets infers quality of products. This is the moment users decide to pull out their wallets, show them you're worth spending big. Results: We replace coupons with content and results improve. CTRs are between 5% and 20%, depending on the stage. These emails approximately triple revenue from reactivation campaigns to stale addresses by supporting a users reintroduction to the brand catalogue. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast I’m Eric Dyck Today we’re reading into the surprisingly lucrative children’s book industry with Puppy Dogs and Ice Cream founder and CEO Jason Kutasi. Jason, who built a massive performance agency, quickly realized that agency life can mean a lot of cash, but often means you’re not building long term assets, before building his 8 figure children’s book empire. Gather ‘round and listen to what happens when a next level performance marketer disrupts the oldest ecommerce business in the world. Hear why “channel conflict” massively ties the hands of Big Book Publishers, and why it means they’re not coming to buy Puppy Dogs and Ice Cream despite its scale and profitability. Why Jason built his own attribution software, and how it’s allowed him to scale. How Jason uses ads to performance test his book’s covers, and researches his audience to make sure they only release hits. Are you all tucked in? Let’s begin…Once upon a time there was a direct response marketer named on with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re releasing a Google Ad Masterclass from Day three at our C-Suite Mastermind event, with Pilothouse’s Paid Search Technical Lead Richard, who manages and guides 11 buyers, responsible for over $21 M in ad spend last year on Google Ads.  The insights are fast and furious, as Richard walks you through his best practices for Google’s full suite of tools, focusing specifically on.  Why Google Analytics 4 with server-to-server tracking is a game changer and the 3rd party tool you need to get it synced asap Why you need to be using Performance Max campaigns across search and shopping Along with how and when to bid on CPM, CPC, CPV to fill your funnel with cheaper consideration consumers  Get your notepad out, and bookmark this pod, send it to your agency, call you mother…Richard’s giving out all his best Google secrets, so don’t miss a minute. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck, today we’re under the influence of Aleks Chojnacka from Magic Links, the global leader in social commerce for YouTube, Instagram and TikTok video influencers. https://magiclinks.com Aleks is an encyclopedia of knowledge and insights about influencer marketing and this one went deep on: Why a great influencer program is more than just incredible conversion rates (the halo effect) Why LIVE Shopping is tsunami of opportunity for brands and creators alike Owned vs rented space, and the one factor that’s more important than follower count, or engagement rates when choosing influencers to work with… Stick around until the end to hear a great answer to the $50k question that lays out what a starter Q4 influencer campaign would look like…. On with the show! https://magiclinks.com https://www.linkedin.com/in/aleksandrachojnacka/ Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today we’re loading up on lead-edge retention and segmentation tricks and treats with returning guest, Troy Petrunoff from Every Man Jack, a clean ingredient self care brand for men we chatted with last year. https://everymanjack.com At that time Every Man Jack was moving off of Magento into the green fields of Shopify, so it was great to catch up on the benefits of the switch and a bunch of other high value retention goodies including… Why it makes sense to segment q4 gift buyers from your core consumable product users (And how to do it simply) Using gift cards to delight your most valuable customers and low friction ways to convert the coldest parts of your list.. As well as Gamified Sales and why your next sale should probably by a Boogo The value troy brings here is just spooky, so don’t ghost… On with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and today we're talking with Pilothouse Socials media buying and creative teams to discuss how it's impossible to overstate how important creative is, when it comes to combatting platform data loss, with the goal of profitably scaling your campaigns. Crush Creative and defang data loss with Pilothouse ➝ https://pilothouse.co Listen in and learn The Golden Triangle method of triangulating in on social video ad performance on Meta and TikTok The skills that separate great media buyers from great creatives The two creative templates dominating social video ads for Pilothouse and DTC Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today we’re talking with Caroline Homlish, SVP at Supergoop and Heather Doughtery VP Customer success at Lexer about maximizing the value of your customer data. https://supergoop.com https://lexer.io Supergoop is a leader in the SPF category and is scaling it’s 40+ item product catalog across both DTC and Retail. That’s where Lexer comes in, helping Caroline identify and scale the most profitable customer journeys across Supergoop’s many touch points. In this podcast you’ll hear all about Supergoop’s use of zero, first, and third party data, including an interesting piece about finding your most affluent customers with experian data, that is super relevant ahead of a perpetually looming recession. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today we’re finding a new spring in our step with VKTRY Gear’s Drew Arciuolo. https://vktrygear.com Drew’s father invented the VKTRY Insole, the First Carbon Fiber Performance Insoles, the only true, energy-returning insoles and since Drew joined the family business as Director of Marketing and has overseen massive growth (in revenue, profit, and vertical leap). This podcast shows us the path to VKTRY and catches us up on Drew’s biggest takeaways from C-Suite Mastermind that he’s already implementing. You’ll hear; Why you’ve probably seen VKTRY’s Viral Insole video, but didn’t know it was them How Drew’s thinking about reaching the mothers of athletes with Ryan McKenzie’s concept of the child to parent customer lifecycle - spicy How Vessi’s Tony Yu’s concept of saturation and triggers have changed his paid social strategy Hope you enjoy, on with the show! Want to see the full C-Suite Mastermind Replay and get evergreen insights to grow your business? https://www.directtoconsumer.co/c-suite-mastermind-replays Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler. Today we're talking with Rob and Clifford from the Pilothouse Amazon team about Why it might make sense even if you're earning as little as $15K per month Red flags and green flags when it comes to knowing if your agency is any good What it looks like team-wise to collaborate with Pilothouse Amazon Take flight with us ➝ https://directtoconsumer.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video