DTC Podcast

Ju Rhyu, the founder and CEO of Hero Cosmetics, shares her groundbreaking journey of turning her brand into a $630 million success story in just five years. She reveals her unconventional strategy of prioritizing Amazon over direct-to-consumer sales, emphasizing profitability and rapid growth. Ju discusses the importance of building a brand with saleability in mind and how her personal story has evolved since her financial milestone. She candidly explores the challenges of branding as a founder and the essence of authenticity in the beauty industry.

Veteran web designer/developer Jesse Campbell and innovation leader Brett discuss headless commerce. They cover when to consider headless, its impact on page speed and performance marketing, resources needed to build and maintain, and the future of ecommerce.

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck, today we’re going a layer deeper…deeper than ads, deeper than product, today we’re talking all about money. I can’t believe for a podcast all about revenue growth, this is the first time we’ve ever interviewed a finance expert, and I can’t imagine a more insightful and delightful conversation as I had with Mr. Sam Hill, Founder of EcomCFO, outsourced financial services for Ecommerce businesses. https://ecomcfo.co Sam is a veteran of this space and has helped dozens of brands, totalling over $150M of annual revenue, across all categories get complete mastery of their finances for far less than the cost of a dedicated, specialized ecommerce CFO. Today we dug deep on: Knowing your “Actuals” the numbers beyond revenue you NEED To know. The factors that make ecom CFOing trickier than most businesses, like reverse logistics. How to make better financial decisions not just in the face of a looming recession but making the right decisions for decades to come. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today we’re clashing swords with Mini Katana’s founder Isaac Medeiros, who in just under two years has built a global media empire on TikTok and YouTube with millions of subscribers and hundreds of millions of monthly views. https://minikatana.com Oh yeah, he’s also approaching 8 figures in high-margin revenue, selling real swords, to his rapidly growing global audience without spending a penny on ads. Listen to the way of the samurai and learn: Why being banned from advertising on all platforms led Isaac into content, where his second video drove 1 sale on 1000 views, and why this formula is the basis for all his success. Why YouTube Shorts represents an asymmetrical opportunity for content creators, and how the global expansion is paving the way for Mini Katana to hit its first BILLION VIEW MONTH! Mr. Beast, Redbull, and why Isaac sees Mini Katana as a global media company first, with eCommerce as a distant second focus. I really enjoyed this one, and see it as a timely reminder that owning your audience’s attention is the most critical piece of the puzzle in 2023 and beyond… On with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup How did this year's BFCM stack up to our expectations as well as to last year? Team leads from Pilothouse's Meta Ads, Tik Tok Ads, and Amazon Ads join us for a roundtable discussion on: ROAS up, strong revenue on decreased spends Cost Cap and Advantage Plus dominance on Meta Why momentum matters massively with BFCM Work with Pilothouse? ➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast; I’m Eric Dyck Today we’re getting cozy with Yuki Kinoshita, the creator, and co-founder of Plufl, the dog bed for humans… Have you ever just looked at your dog snuggled up in its bed and thought…that should be me!? Yuki did, since then they’ve done 7 figures in presales, 11xed Kickstarter Goal by raising $290,000 USD in 30 days,  garnered 20M Views & 5M likes on TikTok, and had their product featured on the Tonight Show, Good Morning America, the New York Post, Fox News, the Dodo, and many more https://Plufl.com You’ll hear Yuki’s recipe for building in public and how it’s resulted in 7 figures without ads and before shipping a product. Along with Yuki’s Shark Tank Experience, how he’s leveraging it after the fact, and why Kevin O’Leary might just be the nicest shark? This podcast is a reminder that you don’t always have to let sleeping dogs lay…sometimes you have to steal their bed…. On with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup It’s All Killer No Filler, the DTC Podcast and it’s BLACK FRIDAY! In honor of the most important day on our listener’s calendar’s we’re rewarding the DTC Audience with an absolute MASTERCLASS presentation by Clifford from Pilothouse’s Amazon growth team. Just work with Pilothouse already: https://pilothouse.co  😃 You’ve heard Clifford on the podcast, you know he’s a beast. At our live Mastermind event in Victoria, we turned Clifford loose for an hour and asked him to lay out all of his best learnings for Amazon growth. If you’re a brand, listen to this, and start making a list of things to ask your Agency to see if they’re thinking about Amazon performance like this. Happy Black Friday and on with the show… Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast I’m Eric Dyck Today we’re transacting with Harry Hothi, Senior Product Marketing Manager at Wealthsimple, one of Canada’s largest and fastest growing investment management software tools with over $18B in funds under management. Harry’s job is to onboard and educate new clients, introducing them to products like crypto trading, and more, to increase engagement and improve LTV. With the bear market in full swing we’ll talk about the biggest risks and opportunities for products like Wealthsimple, including multi-touch marketing for high education products Finding the messaging that resonates with financial services brands Growth strategy in times of upheaval…. Batten down the hatches and on with the show…. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler the DTC Podcast Abandon coupons for content in your Abandon Cart Flows and watch your revenue soar The inspiration for this episode is from Eli Weiss' (CX Expert and eminent statistician*) recent tweet about how all brands have abandon cart email sequence, but most of them are just canned responses and blanket coupons that rarely work well. This All Killer No Filler Podcast with Pilothouse features email and creative luminaries Jordan and Alex is all about how to think about your abandon cart issues from a strategic, technical, and creative perspective. Or just get Pilothouse to do it ➝ https://pilothouse.co Rules: These must be configured properly to ensure there isn't spammy chaos. Each of these four stages is a unique flow with rules that help someone progress down to the next layer, but don't push them back up. Effort: There is nothing worth having that does not require sacrifice. Great care and effort must be put into these emails. They are your most important emails. Unlike campaigns, improvements made to these emails are long-lasting. Message: Each stage has a unique value proposition you should convey to the subscriber, starting at the subject line. Rather than saying "You've got great taste", say "We've selected products just for you" (Recommendations). Rather than saying "We saw you looking" say "Products trending right now" (Social proof). Rather than saying "You've left something in your cart", say "You've left youthful beauty in your cart" (Aspirational), or "10,000 customers served | Finish your purchase" (Security). Design: These should be your most beautiful messages. Quality of digital assets infers quality of products. This is the moment users decide to pull out their wallets, show them you're worth spending big. Results: We replace coupons with content and results improve. CTRs are between 5% and 20%, depending on the stage. These emails approximately triple revenue from reactivation campaigns to stale addresses by supporting a users reintroduction to the brand catalogue. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast I’m Eric Dyck Today we’re reading into the surprisingly lucrative children’s book industry with Puppy Dogs and Ice Cream founder and CEO Jason Kutasi. Jason, who built a massive performance agency, quickly realized that agency life can mean a lot of cash, but often means you’re not building long term assets, before building his 8 figure children’s book empire. Gather ‘round and listen to what happens when a next level performance marketer disrupts the oldest ecommerce business in the world. Hear why “channel conflict” massively ties the hands of Big Book Publishers, and why it means they’re not coming to buy Puppy Dogs and Ice Cream despite its scale and profitability. Why Jason built his own attribution software, and how it’s allowed him to scale. How Jason uses ads to performance test his book’s covers, and researches his audience to make sure they only release hits. Are you all tucked in? Let’s begin…Once upon a time there was a direct response marketer named on with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video