DTC Podcast

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re releasing a Google Ad Masterclass from Day three at our C-Suite Mastermind event, with Pilothouse’s Paid Search Technical Lead Richard, who manages and guides 11 buyers, responsible for over $21 M in ad spend last year on Google Ads.  The insights are fast and furious, as Richard walks you through his best practices for Google’s full suite of tools, focusing specifically on.  Why Google Analytics 4 with server-to-server tracking is a game changer and the 3rd party tool you need to get it synced asap Why you need to be using Performance Max campaigns across search and shopping Along with how and when to bid on CPM, CPC, CPV to fill your funnel with cheaper consideration consumers  Get your notepad out, and bookmark this pod, send it to your agency, call you mother…Richard’s giving out all his best Google secrets, so don’t miss a minute. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck, today we’re under the influence of Aleks Chojnacka from Magic Links, the global leader in social commerce for YouTube, Instagram and TikTok video influencers. https://magiclinks.com Aleks is an encyclopedia of knowledge and insights about influencer marketing and this one went deep on: Why a great influencer program is more than just incredible conversion rates (the halo effect) Why LIVE Shopping is tsunami of opportunity for brands and creators alike Owned vs rented space, and the one factor that’s more important than follower count, or engagement rates when choosing influencers to work with… Stick around until the end to hear a great answer to the $50k question that lays out what a starter Q4 influencer campaign would look like…. On with the show! https://magiclinks.com https://www.linkedin.com/in/aleksandrachojnacka/ Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today we’re loading up on lead-edge retention and segmentation tricks and treats with returning guest, Troy Petrunoff from Every Man Jack, a clean ingredient self care brand for men we chatted with last year. https://everymanjack.com At that time Every Man Jack was moving off of Magento into the green fields of Shopify, so it was great to catch up on the benefits of the switch and a bunch of other high value retention goodies including… Why it makes sense to segment q4 gift buyers from your core consumable product users (And how to do it simply) Using gift cards to delight your most valuable customers and low friction ways to convert the coldest parts of your list.. As well as Gamified Sales and why your next sale should probably by a Boogo The value troy brings here is just spooky, so don’t ghost… On with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and today we're talking with Pilothouse Socials media buying and creative teams to discuss how it's impossible to overstate how important creative is, when it comes to combatting platform data loss, with the goal of profitably scaling your campaigns. Crush Creative and defang data loss with Pilothouse ➝ https://pilothouse.co Listen in and learn The Golden Triangle method of triangulating in on social video ad performance on Meta and TikTok The skills that separate great media buyers from great creatives The two creative templates dominating social video ads for Pilothouse and DTC Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today we’re talking with Caroline Homlish, SVP at Supergoop and Heather Doughtery VP Customer success at Lexer about maximizing the value of your customer data. https://supergoop.com https://lexer.io Supergoop is a leader in the SPF category and is scaling it’s 40+ item product catalog across both DTC and Retail. That’s where Lexer comes in, helping Caroline identify and scale the most profitable customer journeys across Supergoop’s many touch points. In this podcast you’ll hear all about Supergoop’s use of zero, first, and third party data, including an interesting piece about finding your most affluent customers with experian data, that is super relevant ahead of a perpetually looming recession. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today we’re finding a new spring in our step with VKTRY Gear’s Drew Arciuolo. https://vktrygear.com Drew’s father invented the VKTRY Insole, the First Carbon Fiber Performance Insoles, the only true, energy-returning insoles and since Drew joined the family business as Director of Marketing and has overseen massive growth (in revenue, profit, and vertical leap). This podcast shows us the path to VKTRY and catches us up on Drew’s biggest takeaways from C-Suite Mastermind that he’s already implementing. You’ll hear; Why you’ve probably seen VKTRY’s Viral Insole video, but didn’t know it was them How Drew’s thinking about reaching the mothers of athletes with Ryan McKenzie’s concept of the child to parent customer lifecycle - spicy How Vessi’s Tony Yu’s concept of saturation and triggers have changed his paid social strategy Hope you enjoy, on with the show! Want to see the full C-Suite Mastermind Replay and get evergreen insights to grow your business? https://www.directtoconsumer.co/c-suite-mastermind-replays Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler. Today we're talking with Rob and Clifford from the Pilothouse Amazon team about Why it might make sense even if you're earning as little as $15K per month Red flags and green flags when it comes to knowing if your agency is any good What it looks like team-wise to collaborate with Pilothouse Amazon Take flight with us ➝ https://directtoconsumer.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re synergizing with Bryan Alston, Co-Founder and CMO of Greater Than and proud member of very first C-Suite Mastermind Cohort. https://drinkgt.com Greater Than was a struggling Performance Hydration brand, until they met Bryan, who helped them uncover the most passionate part of their audience, lactating mothers. Since then they’ve scaled to $7 Million with eyes, and realistic plans on $75 Million in the next three years After meeting, i’ll tell you one thing: Don’t bet against Bryan In this podcast you’ll hear: Why brand matters less than you think, when you have ultimate product market fit and organic community Byan’s plan to train his best customers to be viral Social Media celebs Why iOS14 was good for DTC! Pour yourself a tall glass of whatever Bryan’s drinking and get ready to get Greater Than by the end of this podcast. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler the DTC Podcast Today we're sharing a very special presentation from our C-Suite Mastermind in September. This talk features Dave Steele, CEO of Pilothouse and Head of Socials, Nate discussing the biggest trends of the year in the world of high spend performance marketing, including Rising costs and click through rates (and why CTR increases mean worse audience targeting) Why Scrappy Creative is still the undisputed king of performance growth Why brands are using third party brands to increase their scale, and why some brands are spending the majority of their ad spend through them!) Work with Pilothouse  ➝ https://pilothouse.co Pre-Order the C-Suite Mastermind - ➝ https://www.directtoconsumer.co/c-suite-mastermind-replays Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re getting controversial with Constantine Yurevich, Founder, CEO, and Chief Hot Taker of SegmentStream, a conversion modeling platform used by companies like L’oreal, OMD, and KitchenAid aims to circumvent the fractured, multi-device customer experience that makes attribution a fool’s errand, through the use of Machine learning that analyzes your website traffic, to predict the conversion value of each visitor in real-time. https://segmentstream.com Constantine declares that attribution is well and truly dead, so instead of trying to Frankenstein a corpse, why not use AI to short-circuit the whole process? Get ready to shift your paradigm; on with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video