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DTC Podcast

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Sep 30, 2022 • 19min

Ep 241: AKNF - On Amazon, Relevance is Everything (Here's How to Raise it) with Pilothouse Amazon

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, the DTC Podcast. Today we're joined by Rob and Clifford from Pilothouse's Amazon squad to discuss the number one factor determining your Amazon success as a DTC brand - RELEVANCE. You'll hear how to build relevance and even a little about how to hack it. You'll also learn what not to do directly from two gentlemen who've been farming the Amazon bumper crop for years. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
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Sep 28, 2022 • 28min

Bonus: Two Hacks to Increase Subscriber Conversion by 50% with Tea Drops and Recharge

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast. Today we're spilling the subscription tea with Luke Retterath, Vice President Marketing at Recharge and Tracy Julien, VP Marketing at Tea Drops. https://MyTeaDrop.com https://rechargepayments.com/ Tea Drops are organic shaped teas that dissolve in your cup, disrupting the $200+ Billion, millennia old tea business. Listen to this double VP Podcast where we dive deep on the critical factors that make or break DTC Subscription programs, learn why customization is key to customer empowerment, and discover the two hacks that Recharge sees brands use to increase first time purchase to subscriber conversion rate by 50%. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
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Sep 26, 2022 • 52min

Ep 240: Thinking in Billions with Josh Elizetxe Founder of Snow Oral Care

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today we’re reconnecting with ecommerce Icon, and friend of the show, Josh Elizetxe, the force of nature behind Snow Oral Care. We’re checking back in on post-engagement work life balance How he’s driven Snow to #3 on the list of biggest DTC Brands (behind only shein and FashionNova) And ultimately why the whole DTC Audience should be thinking in Billions rather than in Millions in 2022 Josh is always amazing to catch up with, I hope you like it too. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
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Sep 23, 2022 • 34min

Ep 239: AKNF - TikTok Dark Sparks, Display Cards, and Why You Need to Continually Innovate for Q4

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer, No Filler the DTC Podcast. Continuing our theme of BFCM/Q4 prep, this week with the focus being on TikTok Put yourself in the seat of a marketing team, preparing for Q4, thinking about what the hell they need to do on TikTok to create profitable returns at scale Why you need to innovate during Q4 and what that means How to walk the wacky, weird line Why you need a longer runway this year How to use Dark Posting and Display Cards in your Ads to Halve your CPA Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
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Sep 21, 2022 • 16min

Bonus: Retail Giant Steve Madden on Retention at Scale with Hannah Sinclair and Bluecore's Sarah Cascone

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re getting to the core of customer retention with, Hannah Sinclair - Director of Retention Marketing at Steve Madden and Sarah Cascone - VP Marketing at Bluecore. Turn your customer data in to more revenue with Bluecore ➝ https://bluecore.com We all know Steve Madden as the billion dollar retail footwear giant, but what’s more noteworthy are there incredible strides on the digital side of things. That’s where retention director Hannah, and Blue Core come in. Bluecore is a retail marketing technology platform that enables marketers to quickly turn data into revenue-generating campaigns This podcast is all about meeting your customers where they are at, and the technology you can use to do it AT Steve Madden Scale. On with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
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Sep 19, 2022 • 53min

Ep 238: Growth vs. Customer Experience: Cody Plofker and Eli Weiss from Jones Road Beauty Weigh In

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today we ride again with Cody Plofker and Eli Weiss from Jones Road Beauty, This wide ranging conversation covers the intersection of growth and customer experience with one of the fastest growing DTC brands out there. We cover Cody’s top thumb stopping strategies, and why whitelisting continues to dominate The CX scores that Eli’s most proud of, and why pizzaz and personality lead the way on his team We play incrementality and attribution bingo, discuss the anatomy of Hero’s amazing 600M acquisition and learn how coming on the DTC Podcast pretty much guarantees a promotion This one was a lot of fun…. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
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Sep 16, 2022 • 23min

Ep 237: AKNF - Get Up On Google Analytics 4, In Time For Q4, in less than 40 minutes

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer, No Filler, the DTC Podcast. Today we're checking in on the Pilothouse Google team as they gear up for Q4 across dozens of clients. You'll learn about https://getelevar.com/, the bolt on solution that helps you set up GA4 in minutes for Shopify users, as well as an update on PMax for Q4, and why it's smart to set your promos based on your Google plans, vs any other platform. Work with Pilothouse's Google Team ➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
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Sep 12, 2022 • 39min

Ep 236: Disco's Benjamin Smith on Nailing Your Product Market Fit with Creative, Offer, and Landing Page

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and Welcome to DTC Podcast, I’m Eric Dyck, Today we’re taking a rip around the DTC Dancefloor with Benjamin Smith, CEO and Founder of Disco simplified skin care for men. https://letsdisco.com Learn all about Benjamin’s biggest levers for growth including How to build and optimize a winning landing page How to find your “hero” offer and how to support it with ads Why raising prices might just be the easiest way to improve your bottom line Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
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Sep 9, 2022 • 23min

Ep 235: AKNF - The Revealing Strategy behind Songfinch's $3 Million August

Subscribe to DTC Newsletter - https://dtcnews.link/signup Join Ashley Gonzales from Songfinch, with John, Braydon, and Dan from team Pilothouse to discover the secret to Songfinch's massive growth. You'll learn about: Creative velocity at this scale and our formula for "reveals" Scaling strategies working best right now for FB Ads Inc5000 recognition and what it means to the team Work with Pilothouse ➝ https://pilothouse.co Sing with Songfinch ➝ https://songfinch.com Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
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Sep 6, 2022 • 48min

Ep 234: Overcoming the new normal with a content creator network, Crossrope's Srjdan Popovic returns!

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re jumping in for a double dutch with returning guests Srdjan Popovic, CMO of Crossrope. https://crossrope.com We last checked in with Srdj in Oct of 2020 at the beginning of the pandemic induced ecommerce and at home fitness craze that absolutely skyrocketed CrossRope’s growth. This podcast dials in on Crossrope’s post-pandemic growth trajectory and a few of the hard lessons srdj learned during the market contraction since. You’ll learn all about CrossRope’s 3 layered system for Influencer Marketing and how you can start to apply it to your brand to find a never ending stream of winning creative options. As well as a run down of the indispensable tools that Srdjan has been using to stabilize growth in this “new normal” Hope you enjoy it, on with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

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