DTC Podcast

Subscribe to DTC Newsletter - https://dtcnews.link/signup As we gear up for 2023, we're bringing you some of our favorite listens from 2022. Sit back, relax, and soak in all the knowledge you can leading into the new year! Today's All Killer No Filler features Pilothouse's Heads of TikTok and UGC where we discuss: Why CPMs 30%-60% lower on TikTok and what to do about it TikTok campaign structure and how it's different than Facebook Ads How to find your "Winning Style" and then how to find more of it The most critical factors of any TikTok Ad Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast; today I’m going deep with CPG legend Mike Fata, a man with three successful 9-figure exits, including the $419 Million dollar sale of his company Manitoba Harvest, in 2019. This conversation flowed like the amber hemp fields as we harvested insights like: How a branding change took Mike’s company from $10M - $100M quickly The critical importance of telling your story and building in public in the CPG game The who, not how guide to growing your team and the biggest mistakes Mike sees in people’s hiring processes. Hope you enjoy, on with the show. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler, the DTC Podcast. Today we're Googling with Dougie and Chelsea from Pilothouse's Google Ads team. We talk about the great results from this year's BF and Cyber 5, as well as the technical and creative trends we took advantage of to drive maximum results for our clients. A big focus of this chat is the YouTube Shorts opportunity, which all content creators, marketers, and entrepreneurs seem to be buzzing about. 2023 hasn't started yet, which means Q5 is still in full swing. Listen to this cast to hear how this period might be the best time for you to invest MORE in Google Ads. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re questing with Hero cosmetics’ founder and CEO Ju Rhyu, who recently sold her business for $630MM after bootstrapping it from zero after just 5 years. A wise singer once said “I need a hero,” and I think they were talking about Ju. In light of mounting retail and DTC ecosystem challenges combined with the worst economy modern marketers have ever seen, Ju’s exit represents a massive win for the health and beauty ecosystem as well as for all entrepreneurs out there with a dream. This podcast goes deep on: Reversing the DTC Playbook with Amazon first, retail second, dtc last Building for saleability from day one Why Ju doesn’t want to be considered a “girl boss” and how her life has changed since seeing all those zeros hit her bank account… Are you  holding out for a hero who is both fresh from a fight? Larger than life? Listen no further Ju Rhyu has you covered…on with the show. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Veteran web designer/developer Jesse Campbell and innovation leader Brett discuss headless commerce. They cover when to consider headless, its impact on page speed and performance marketing, resources needed to build and maintain, and the future of ecommerce.

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck, today we’re going a layer deeper…deeper than ads, deeper than product, today we’re talking all about money. I can’t believe for a podcast all about revenue growth, this is the first time we’ve ever interviewed a finance expert, and I can’t imagine a more insightful and delightful conversation as I had with Mr. Sam Hill, Founder of EcomCFO, outsourced financial services for Ecommerce businesses. https://ecomcfo.co Sam is a veteran of this space and has helped dozens of brands, totalling over $150M of annual revenue, across all categories get complete mastery of their finances for far less than the cost of a dedicated, specialized ecommerce CFO. Today we dug deep on: Knowing your “Actuals” the numbers beyond revenue you NEED To know. The factors that make ecom CFOing trickier than most businesses, like reverse logistics. How to make better financial decisions not just in the face of a looming recession but making the right decisions for decades to come. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today we’re clashing swords with Mini Katana’s founder Isaac Medeiros, who in just under two years has built a global media empire on TikTok and YouTube with millions of subscribers and hundreds of millions of monthly views. https://minikatana.com Oh yeah, he’s also approaching 8 figures in high-margin revenue, selling real swords, to his rapidly growing global audience without spending a penny on ads. Listen to the way of the samurai and learn: Why being banned from advertising on all platforms led Isaac into content, where his second video drove 1 sale on 1000 views, and why this formula is the basis for all his success. Why YouTube Shorts represents an asymmetrical opportunity for content creators, and how the global expansion is paving the way for Mini Katana to hit its first BILLION VIEW MONTH! Mr. Beast, Redbull, and why Isaac sees Mini Katana as a global media company first, with eCommerce as a distant second focus. I really enjoyed this one, and see it as a timely reminder that owning your audience’s attention is the most critical piece of the puzzle in 2023 and beyond… On with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup How did this year's BFCM stack up to our expectations as well as to last year? Team leads from Pilothouse's Meta Ads, Tik Tok Ads, and Amazon Ads join us for a roundtable discussion on: ROAS up, strong revenue on decreased spends Cost Cap and Advantage Plus dominance on Meta Why momentum matters massively with BFCM Work with Pilothouse? ➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast; I’m Eric Dyck Today we’re getting cozy with Yuki Kinoshita, the creator, and co-founder of Plufl, the dog bed for humans… Have you ever just looked at your dog snuggled up in its bed and thought…that should be me!? Yuki did, since then they’ve done 7 figures in presales, 11xed Kickstarter Goal by raising $290,000 USD in 30 days,  garnered 20M Views & 5M likes on TikTok, and had their product featured on the Tonight Show, Good Morning America, the New York Post, Fox News, the Dodo, and many more https://Plufl.com You’ll hear Yuki’s recipe for building in public and how it’s resulted in 7 figures without ads and before shipping a product. Along with Yuki’s Shark Tank Experience, how he’s leveraging it after the fact, and why Kevin O’Leary might just be the nicest shark? This podcast is a reminder that you don’t always have to let sleeping dogs lay…sometimes you have to steal their bed…. On with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup It’s All Killer No Filler, the DTC Podcast and it’s BLACK FRIDAY! In honor of the most important day on our listener’s calendar’s we’re rewarding the DTC Audience with an absolute MASTERCLASS presentation by Clifford from Pilothouse’s Amazon growth team. Just work with Pilothouse already: https://pilothouse.co  😃 You’ve heard Clifford on the podcast, you know he’s a beast. At our live Mastermind event in Victoria, we turned Clifford loose for an hour and asked him to lay out all of his best learnings for Amazon growth. If you’re a brand, listen to this, and start making a list of things to ask your Agency to see if they’re thinking about Amazon performance like this. Happy Black Friday and on with the show… Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video