Ep 324: Feastables and the 2 Million Click Email Campaign with Joseph Siegel, Director of Retention at Mr. Beast's Feastables

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Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re touring the Chocolate Factory with Joseph Siegel, Director Retention at Mr. Beast’s confectionary company Feastables.

This podcast is a smorgasbord of outside the box ideas for engaging your audience in delightful and innovative ways. We chat through Joseph’s most successful and most stressful campaign executions, from an interactive briefcase email, to a repeat clicker request that netted over 2 million clicks in a single campaign.

When you’re Mr. Beast’s email guy the pressure to delight is real, but Joseph’s up for the task…

On with the show!

Timestamps:

00:00 Introduction to Feastables' Email Marketing Innovations

04:30 The Power of Interactive Emails and Gamification

09:00 Building a Community-Driven Brand

13:00 Crafting High-End Video Content for Maximum Engagement

18:00 Future Plans: Omni-Channel Expansion and New Promotions

Hashtags:

#EmailMarketing #InteractiveCampaigns #Gamification #CommunityBuilding #OmniChannelMarketing #DTCpodcast #Feastables #digitalmarketing

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