DTC Podcast
Ep 326: Scaling Organic Content to 8 Million Views a Day with VKTRY Gear's Drew Arciuolo
Jul 31, 2023
Drew Arciuolo, VP Marketing at VKTRY Gear, discusses how he scaled organic content to 8 million views a day on TikTok, Reels, and Shorts. He shares insights on the power of organic-first marketing, the role of influencers in their strategy, and the effectiveness of Advantage Plus AI tools. They also explore the growing sporting accessory space and challenges of selling on Amazon.
38:28
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- VKTRY Gear's organic content marketing strategy on TikTok and Reels has generated 8-10 million organic impressions every day.
- Creating emotional connections with the audience through content showcasing the product's performance has been more effective than simply going viral.
Deep dives
The Power of Organic Content Marketing on TikTok and Reels
The podcast episode discusses the success of Victory Gear's organic content marketing strategy on TikTok and Reels. Drew Arceolo, the VP Marketing at Victory Gear, explains how they took a viral visual hook that showcases their product's value and turned it into a repeatable format generating millions of organic impressions daily. By creating content specifically targeted to the basketball community, they were able to engage their audience and drive sales. They also highlight the importance of finding and consuming the content that your target demographic is interested in.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
