Drew Arciuolo

Drew Arciuolo, VP Marketing at VKTRY Gear, discusses how he scaled organic content to 8 million views a day on TikTok, Reels, and Shorts. He shares insights on the power of organic-first marketing, the role of influencers in their strategy, and the effectiveness of Advantage Plus AI tools. They also explore the growing sporting accessory space and challenges of selling on Amazon.

Drew Arciuolo, the visionary VP of Marketing at VKTRY Gear, shares insights on how the brand achieved a staggering 240% growth by honing in on niche markets, specifically targeting basketball players. He discusses the power of authentic influencer partnerships and the importance of evolving messaging to stay relevant. Drew emphasizes the significance of storytelling in brand marketing and reflects on the emotional journey of entrepreneurship, including navigating successes and imposter syndrome. His strategies offer valuable lessons for brands looking to grow profitably.