DTC Podcast

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started.* Today's episode is the first of a three part series with Jordan Gordon who leads Retention at Pilothouse. In part one you'll learn why out of the box retention statistics can obfuscate key trends in your business as well as exactly how to set up your statistics so you can get a clear read on how your pre and post email flows are actually performing (and act accordingly) Parts 2 and 3 are about the actual strategies and tactics we employ for best results on your welcome and post purchase flows, so don't miss those. Follow along, and set up your stats this way, or book a meeting with Pilothouse, and we'll set it up for you on the call :D. ➝ https://pilothouse.co Timestamps: 00:00 Introduction to mastering email marketing analytics 07:00 Unveiling the limitations of native measurement systems 12:00 Crafting precise metrics for insightful analysis 18:00 Implementing email flows without sending any emails 22:00 Analyzing segments for subscriber behavior insights Hashtags: #EmailMarketing #EcommerceSuccess #AnalyticsStrategy #MarketingInsights #DataAnalysis Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Join us in this insightful episode as we sit down with Shauli Mizrahi, the co-founder of an innovative AI-powered concierge for e-commerce businesses. Shauli shares the fascinating journey of developing a cutting-edge system that combines AI language models with behavioral analytics to revolutionize customer interactions in the e-commerce landscape. Get 20% off from REP AI for 6 months! Code: DTC20 Discover how their AI concierge enhances customer support, drives conversions, and personalizes the shopping experience. Shauli dives into real-world success stories and explains how the integration of AI technology is reshaping the way brands engage with customers online. We explore the challenges of developing AI systems that understand customer intent and tailor responses accordingly. Shauli also envisions the future of AI concierges and their potential impact on various industries beyond e-commerce. Tune in to explore the boundless possibilities of AI in revolutionizing customer engagement and learn how AI-powered concierges are shaping the future of online retail. Get 20% off from REP AI for 6 months! Code: DTC20 Timestamps: 00:00 Introduction to podcast and guest, Shauli Rozen. 02:45 Revolutionizing customer engagement with AI. 11:30 Real-time support and enhanced customer satisfaction. 16:10 AI-driven recommendations and increased order values. 24:20 Integrating HelloRep.ai into different strategies. Hashtags: #AI #CustomerEngagement #HelloRep #DTCpodcast #AIRevolution #AverageOrderValue #CustomerSupport #Integration #CompetitiveEdge Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Jessica Donati and Rhaelyn Gillespie, co-founders of Mintier, the oil-based, sugar free breath serum disrupting the oral health space. They discuss their product's origin story, Kickstarter launch strategy, successful ad and email tactics, current Amazon ranking, and plans for a new product. They also talk about leveraging social media, TikTok, and newsletters, as well as admiring other brands in the beauty space.

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started.* It's All Killer No Filler and today we're doing a Prime Day retrospective filled with 8x revenue results and high 6 figure days for some of our top clients. You'll hear all the gory details that really boil down to being ready with your offers and having your engine fully...primed when it comes to your bids and your budgets. Whatever Clifford and Takai are doing it's certainly working. Timestamps: 00:00:00 - Introduction 00:05:45 - Planning and strategizing for Prime Day deals and discounts 00:11:00 - Leveraging Amazon ads: Budget updates and bid increases 00:15:20 - Expanding audience reach with broader keyword matching 00:19:00 - The importance of sufficient inventory and staying stocked for Prime Day success Hashtags: #AmazonPrimeDay2023 #PrimeDayRecap #DTCPodcast #EcommerceInsights #InventoryManagement Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re going deep on Creator Whitelisting with Ed Staples, director of media for DTC Darling brand The Farmer’s Dog, and Caroline Levere founder and COO of GrapevineAI, which provides high performance whitelisted social campaigns at scale and on demand. Get whitelisting! https://grapevine.ai If you’re looking for incremental scale, from new, unique touchpoints in the social feed, it’s time to consider whitelisting with creators. Anyone who’s done this knows how much work goes into building campaigns this way, which is why Grapevine’s end-to-end service is so attractive to Ed, and the Farmer’s Dog. You’ll hear all about how Ed builds out his creator campaigns on Grapevine The Power of Comparison campaigns from 3rd parties How white listed campaigns produce higher AOV and LTV Why creator content is critical in our “creative as targeting” world And lots more. Caroline Levere is a co-founder and COO of GrapevineAI, where she works with 150+ brands to provide them with third-party voice content to advertise on paid social channels and help drive CPA efficiencies. You can get in touch with Caroline to share your thoughts and continue the conversation - @crlevere on Instagram / hello@grapevine.ai Timestamps: 00:00 - Introduction 01:15 - The power of whitelisting in DTC marketing 08:20 - Leveraging influencer-driven content for success 12:30 - Optimizing creative strategies for different platforms 20:50 - Balancing AI and human-driven advertising approaches Hashtags: #DTCMarketing #Whitelisting #InfluencerMarketing #AIinAdvertising #DirectToConsumer #GrapevineAI #TheFarmersDog #MarketingStrategy #DigitalMarketing #Podcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Drew Arciuolo, VP Marketing at VKTRY Gear, discusses how he scaled organic content to 8 million views a day on TikTok, Reels, and Shorts. He shares insights on the power of organic-first marketing, the role of influencers in their strategy, and the effectiveness of Advantage Plus AI tools. They also explore the growing sporting accessory space and challenges of selling on Amazon.

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started.* In this All Killer No Filler podcast, Will, Pilothouse's Retention Team manager, shares valuable insights on the state of email marketing, and how popular to contrary belief, you can't just hammer your email list with endless offers and promo without seeing diminishing returns on opens, engagement, and sales. Will advises a general content strategy to mix into your email marketing calendar that aims to engage, delight, entertain, and educate. We walk through a few examples of the kinds of content you can make as well as when these emails work best in a customer's lifecycle. Timestamps: 00:00 Introduction 02:35 Understanding your audience and positioning 07:50 Crafting engaging content for conversions 13:50 Utilizing ChatGPT for content automation 19:30 Captivating audiences with actionable tips Hashtags: #EmailMarketing #EngagingContent #ContentAutomation #AudienceConnection #EmailTips Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Today’s podcast guest, VP Product Marketing at Meta, Goksu Nebol Perlman has been on the other side of the equation. Her unique role at Meta has given her end to end, creation to launch control over most of the ad tools and features we’ve all come to love over the years. Today we go deep on Goksu’s crowning acheivement: Advantage+ shopping campaigns, which are Meta’s Generative AI Ad building tools which they rolled out earlier this year to pretty universal acclaim… Listen to this podcast for a clear roadmap of how to fully leverage Meta’s AI in this year’s first EVER AI powered Q4 How Avantage+ shopping campaigns are designed to help you uncover blind spots in both your audience and your creative We’ve been saying it for years, and Meta Agrees that Creative is the New Targeting… So we’ll uncover the best ways to increase your creative velocity with AI and ASC. Timestamps: 0:00 Introduction 3:45 Advantage Shopping Campaigns (ASC) Explained 14:55 AI's Role in Uncovering Blind Spots and New Opportunities 22:15 How ASC Handles Timely Messaging and Campaigns 29:30 Final Tips for Marketers Embracing AI Hashtags: #AIinMarketing #AdvantageShoppingCampaigns #DigitalMarketing #PerformanceFive #HolidaySeason #MarketingStrategies #AIpoweredTools #CreativityInMarketing #DigitalAdvertising #Meta #DTCpodcast#aiinmarketing #AdvantageShoppingCampaigns #DigitalMarketing #PerformanceFive #HolidaySeason #MarketingStrategies #AIpoweredTools #CreativityInMarketing #DigitalAdvertising #Meta #DTCpodcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started.* Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re touring the Chocolate Factory with Joseph Siegel, Director Retention at Mr. Beast’s confectionary company Feastables. This podcast is a smorgasbord of outside the box ideas for engaging your audience in delightful and innovative ways. We chat through Joseph’s most successful and most stressful campaign executions, from an interactive briefcase email, to a repeat clicker request that netted over 2 million clicks in a single campaign. When you’re Mr. Beast’s email guy the pressure to delight is real, but Joseph’s up for the task… On with the show! Timestamps: 00:00 Introduction to Feastables' Email Marketing Innovations 04:30 The Power of Interactive Emails and Gamification 09:00 Building a Community-Driven Brand 13:00 Crafting High-End Video Content for Maximum Engagement 18:00 Future Plans: Omni-Channel Expansion and New Promotions Hashtags: #EmailMarketing #InteractiveCampaigns #Gamification #CommunityBuilding #OmniChannelMarketing #DTCpodcast #Feastables #digitalmarketing Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started.* It's All Killer No Filler and today we're going deep on Meta Ads testing with Taylor from Pilothouse. Taylor's unique position of Socials Technical Director allows him to conduct high volume, statistically significant hold out tests that seek to build on our book of best practices for scaling Meta Ads. On today's testing list: Cost Cap vs. Bid Cap (Bid Cap edges out Cost Cap) Highest Volume vs Cost Cap (Toss up, but better volume with HV, and better efficiency with CC) Catalog Ads with Custom Frames (Custom Frames raised ROAS 20%+) Get after it with this knowledge in hand! Timestamps: 00:00 - Introduction 04:30 - Bid Cap vs. Cost Cap: Performance Analysis 13:20 - Custom Frames for Catalog Ads: Impact and Results 19:30 - Testing Callouts in Custom Frames for DPA Campaigns 22:10 - Results of Custom Frame DPA Campaigns: ROAS and CTR Gains Hashtags: #FacebookAds #FacebookMarketing #FacebookAdvertising #ROAS #DTCPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video