DTC Podcast

Helen Crossley, Director of Marketing Science at Meta, and Ben Yahalom, President of the fast-growing apparel brand True Classic, share their insights on building a successful brand. They discuss the crucial 'Performance 5' framework every brand should adopt and the game-changing Advantage Plus Shopping Campaigns. The duo emphasizes the importance of selling transformations over mere products and offers creative strategies for brand growth. Additionally, they highlight the balance between digital and traditional media in evolving advertising landscapes.

Learn about Google Ads and GA4 from Richard of Pilothouse's Google team. Topics include top-of-funnel advertising, demand generation campaigns, leveraging video content, and maximizing Google Display Network

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, today we're doing a deep dive on some best practices to build a lasting brand in the Apparel space with ecom veteran and fractional CMO, Jacob Rokeach Listen and you'll learn about smart inventory management and planning, omni channel approaches that brands of any size can execute, how to structure your Meta Ad account in our creative as targeting world, scaling your business and your career thoughtfully and lots more. On with the show! Timestamps: 0:00 - Introduction 2:38 - The Power of Celebrity Brands 4:51 - Effective Marketing Strategies 7:25 - Understanding Creative Strategy 9:52 - Valuable Career Advice Hashtags: #DTC #MarketingStrategies #CreativeStrategy #CareerAdvice #DirectToConsumer #CelebrityBrands Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and today is Part 3 of Jordan Gordon's Retention series focused on the post purchase experience and how to get your customers to make their second purchase as quickly and as often as possible... Go to YouTube for the Flash Cards! Timestamps: 0:00 - Introduction 3:30 - Creating Effective Email Ecosystems 7:00 - Leveraging AI for Email Marketing 10:30 - Crafting Personalized Customer Journeys 14:00 - Optimizing Coupon Strategies Hashtags: #EmailMarketing #EcommerceStrategies #AIinMarketing #CouponOptimization #CustomerJourneys Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup On today's DTC podcast we go deep on personalization and omnichannel data management with Amanda Elam CMO of Bloomreach. Timestamps: 0:00 - Introduction 2:30 - The Value of Personalization in E-commerce 5:15 - The Role of AI in Marketing 8:10 - Streamlining E-commerce Processes with BloomReach 11:00 - Enhancing the Customer Experience Hashtags: #EcommerceSuccess #BloomReach #AIinMarketing #CustomerExperience #Personalization Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast. Today we're digging into our unreleased content archive to deliver one of the most relevant and powerful talks from our first C-Suite Mastermind Event in September 2022 from Sean Frank, CEO of Ridge Wallet... His key message to brands then is even more relevant now: SURVIVE and focus on building a legacy brand. Ridge's goal is to become the American Mont Blanc crossed with Yeti with a glass of Hennessy.... This podcast goes a mile a minute and covers: Venture vs Bootstrapping The Toxicity of Twitch Owning your Audience's Affinity with content marketing and partnerships 30 Day product specific funnel drains and lots more! Timestamps: 00:00 - Introduction 02:30 - Sean Ecom's journey into ecommerce 08:30 - Strategies for sourcing and manufacturing products in China 15:00 - Insights from recent earnings reports 18:30 - The TikTok vs. YouTube Shorts battle Hashtags: #EcommerceSuccess #ChinaSourcing #EarningsInsights #SocialMediaBattle #D2CPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Battle test your Q4 readiness (if you haven’t already)  with Pilothouse’s proven approach. With just over two months to BFCM, now is the time to dial on your promotional strategy. Highlights: Pilothouse's Success: Over $5M revenue on Meta during a BFCM weekend with 10,000+ unique content pieces. 🚀 The Need to Test: Ensure top sales by understanding your customer behaviors and avoiding subpar offers. Aligning Promos with Goals: How do your current objectives shape your offers? Explore strategies for different business goals. Economic Impact: Adapting to our Recession Era and tailoring your Q4 promotional approach. Avoiding Promo Pitfalls: Stay clear of common traps like heavy exclusions and over-complicated deals. Promos That Shine: Dive into timeless promo structures and their effectiveness. Timing Is Key: When to test and refine your offers for optimal results. Tune in now and gear up for a successful Q4! 🎙️💡🛍️ Subscribe to DTC Newsletter - https://dtcnews.link/signup  Advertise on DTC - https://dtcnews.link/advertise  Work with Pilothouse - https://dtcnews.link/pilothouse  Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Charlie's a friend of the podcast, and is one of the best DTC marketing minds I know. He cut his teeth with Redbull's media team and moved onto help Aritizia scale their ecommerce and now he combines deep competitor analysis with audience and content analysis to help entrepreneurs uncover their blindspots...because as we all know, it's hard to see the label when you're inside the jam jar! We cover interesting examples of uncovering surprising audience affinities, and understand exactly how brand owners can do their own research to find more successful creative formulas and influencer relationships... Timestamps: 00:00 - Introduction to Charlie Grinnell and The Right Metric 02:12 - Leveraging Competitive Intelligence for Success 06:18 - Understanding Consumer Behavior and Trends 10:03 - Analyzing Competitors: Strategies and Benefits 13:40 - Key Insights for Q4 Planning and Execution Hashtags: #MarketingInsights #CompetitiveIntelligence #ConsumerBehavior #CompetitorAnalysis #Q4Planning #MarketingTrends #DTC #CharlieGrinnell Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, and today were chatting with Pilothouse Amazon about best practices when it comes to Amazon images, both featured and secondary! Listing images are arguably the most important creative aspect of your listing. The hero image is the first interaction someone has with your brand on Amazon, and the supporting listing images are very likely their second.  Having a hero image that grabs attention and gets the initial click, followed by listing images that create a brand experience, combat objections, and ultimately convert a customer to purchase are key to building success on Amazon. Timestamps: 00:00 - Introduction 02:10 - The Impact of Amazon Product Images 05:45 - Optimizing Hero Images for Higher Click-Through Rates 10:30 - Creating Compelling Supporting Images 15:20 - Leveraging Videos for Enhanced Conversions Hashtags: #AmazonSalesBoost #ProductImageStrategies #AmazonOptimization #DTCInsights #ECommerceSuccess Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Brandon Horoho, CMO and Co-founder of Montana Knife Company, shares the secrets behind their 1600% growth and their 8 figure product drop model. Learn about the challenges of selling to hunters and how they strategically plan out every week over a year in advance. Discover what it takes to become a bladesmith and why the average MKC customer has 2.5 knives. They also discuss their expansion into the culinary industry and their future growth plans on Amazon.