DTC Podcast

Nirav Sheth, CEO and Founder of Anatta, and Lindy Crea, VP of Strategic Alliances at Recharge, discuss the secrets of successful subscription programs, the future of subscriptions in 2024, and how to maximize subscription revenue. They highlight the importance of turning subscription programs into membership programs, building personalized relationships with customers, creating rituals to engage customers, tracking key performance indicators, and utilizing benchmark reports in the DTC industry.

Nik Sharma and Brett Turner discuss CRO tips, landing page strategies, post purchase upsells, art of the cart, and the importance of the Slide out card. They also touch on headless commerce and predict a strong Q4 despite economic headwinds.

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and today we're catching up with Rob and Clifford from the Pilothouse Amazon team to discuss Amazon's role in brands' omnichannel Q4 strategy as well as the signs and signals you need to be on the lookout for to know if you should be more or less aggressive with your ads. We'll also talk a "hypothetical" approach to scaling a creatine gummy on Amazon, as well as going deep on the incredible upside exposed in Amazon's recent quarterly earnings call. Walk, run, or sit, just make sure you tune in to this week's AKNF! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I'm Eric Dyck. Today, we're joined by Juliana Casale, the brains behind the refreshing sparkling water brand, "Balloon." https://balloonwater.com Not only is Juliana a regular contributor to our DTC Newsletter, but she's also eager to share the wisdom she's garnered from her CPG startup journey. Here's a taste of what's in store: Starting with Pre-orders: Discover Juliana's approach to gauge real market interest while minimizing risks. The Power of Transparency: Learn how Juliana's open sharing of her brand-building journey has not only caught attention but also earned her invaluable advice. The Quest for Genuine Feedback: Dive into Juliana's strategy for ensuring the feedback she receives is both authentic and constructive. So, whether you're a beverage aficionado or just curious about the startup world, join us for a deep dive into the creation of "Balloon" and the nuances of launching a new product in the beverage landscape. Cheers! Juliana’s Twitter: @attackofthetext Balloon Twitter: @waterballoonco Balloon Instagram: @waterballoonco TikTok: @waterballoonco Timestamps: 00:00 - Introduction 02:15 - Starting Her Brand 15:10 - Ingredient Sourcing Challenges 18:45 - Go-To-Market Strategy 25:30 - $50,000 Investment Question Hashtags: #Entrepreneurship #SparklingWaterBrand #StartupJourney #IngredientSourcing #GoToMarketStrategy #BusinessOutreachHack #DTCMarketing #EntrepreneurInsights Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup I'm an anxious person, but for Q4 efforts on the retention side, I don't get that anxious. It is actually pretty easy to crush Q4 if you’re strategic, calculated, and follow some key steps. I hope this guide remedies anxiety for anyone listening. Audience check up. Don't ruin your list before the big game. Make your list big, healthy, and strong. Maximum engagement. Maximum inboxing. If you plan on doing an aggressive sending schedule during Q4, start ramping up your weekly sends slowly now to test the waters. But do it with engaging content. All the content you know drives the most engagement, fire away. Get people interested. Get people clicking. Be gentle with your segmentation. Don’t try to do anything too crazy right now. If you end up in spam before Q4 you’re screwed. Know your spam rate in advanced. Run deliverability testing. This report will dictate how aggressive you can safely be. Send testing. Figure out what times of the day your audience is the most engaged. Know these things well in advance of Q4. Be prepared to adapt though. If you send at peak times, you may get lost in the sea. Understand your audience. Understand your segments. Now is the time to really hone in on what works. Creative, an effective plan for subject line testing. Pain point vs USP % vs $ Product feature vs collection feature Personal or brandy Up front or teaser PLAN CONTENT AS FAR AHEAD AS POSSIBLE. Think ahead. Create contingency. Every send counts right now. Create surplus content alongside the sends you know are guaranteed to go out. Set targets and plan content around targets. Have extra levers you can pull. Backup emails for specific segments. Structure your offer so it doesn’t get stale. Ramp it up, spice it up, diversify it. Product drops Increasing discount Gift with purchase Buy X get Y Surprises Get personal with your audience. Experiment with different content formats. UGC Founders message Simple text Once you hone in on an offer, plan a way to get it into your flows during the Q4 period. Make sure you can adjust it for whatever the ongoing offer is. Maximize revenue. BONUS TIPS IF YOU WANT TO GO DEEP: On the topic of flows, this is a really good time to think about your win-back / reactivation flow. All those people that have lost interest in your brand could come back. Ensure your reactivation flow is updated with the STRONGEST possible offer you’ll run during Q4, or even combine offers. This is a really good time to hone in your post-purchase strategy as well. You know you’ll be selling a lot during this time, we want to reconvert. Ensure you have a merchandise focused post-purchase flow, and also think ahead to future offers. How can you retarget purchases after Q4 or during later sales? Timestamps: 00:00 - Introduction 02:30 - Crafting compelling offers for Black Friday and beyond 07:30 - Diversifying content for effective marketing 10:00 - Incorporating offers into your email flows 15:00 - Maximizing reactivation and targeting unengaged audiences Hashtags: #EcommerceStrategy #Q4Strategies #BlackFridayOffers #EmailMarketing #RetentionStrategies #DTCPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on AKNF we sit down with Jacob, Nate, and Taylor, Pilothouse's Meta Ads team leads to update us all on the state of Meta Ads and announce the relaunch of Scale School: Meta Ads in partnership with Pilothouse. Ecom's got the October blues but this podcast is a reminder to stay the course, and not to jeopardize or weaken your November, by pulling the chute too early in October. Speaking of courses, Scale School is all new and available in October for a screaming deal (75% off). Ready to get the Rosetta Stone for Facebook Ads? Scale School is here. Timestamps: 00:00 Intro 02:30 The Power of 25% Off Site-Wide Offer 05:00 Halloween Sales Success and Creative Themes 07:30 Re-release of ScaleSchool Meta Ads Course 10:00 Annual Group Coaching Pass Announcement Hashtags: #Q4Marketing #MetaAds #HolidaySales #ScaleSchool #OfferStrategies Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I'm Eric Dyck. Today, we're joined by Nishal Kumar, the mind behind "No Days Wasted" - a brand focused on wellness products that help you make the most of your day after a night out. Together, we unpack the intricacies of DTC marketing, sharing invaluable insights and experiences from the field. Here's a glimpse of what's in store: Ground Game Essentials: The importance of grassroots initiatives and why personal touchpoints in marketing remain relevant. Engaging the Right Audience: Delve into the world of affinity marketing, and the role of influencers in shaping brand perception. The 'Think Global, Act Local' Approach: Learn about creating localized communities, engaging them directly, and adapting products to cater to their specific needs. Tune in for a candid conversation about branding, community engagement, and the changing landscape of DTC marketing. Timestamps: 0:00 - Introduction 2:32 - The importance of market research 10:55 - Creating an effective offer for your CPG brand 16:55 - Challenges in the CPG industry and the importance of a ground game 26:10 - The BioSteel story and the lessons it offers Hashtags: #CPG #ConsumerGoods #InfluencerMarketing #Entrepreneurship #DTC #NoDaysWasted #CPGStrategy #GroundGame #BioSteel Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast. I'm Eric Dyck. Today, we have two exceptional guests joining us, Louis Amoroso is CEO of  Full Glass Wine Co, a roll up firm behind the acquisitions of Wines Insiders and Winc, and Pat Balles Head of E-Commerce for NIFT networks, a a platform designed to help DTC brands acquire new customers through a pretty…nifty, gifting experience. https://gonift.com Cost controlled purchases? Delighted customers? Conversion rates as high as 10%? Massive Scale Across US and Canada? Tell me more…. This episode is an eye opening exploration of the world of corporate gifting, and an invitation to brands to get in on the action using Louis’ scaled up experience at Full Glass Wine Co… And before we get started, if you’re feeling gifty yourself, check out gonift.com and enter the code DTCThanks to get your free gift just for being a listener… https://www.gonift.com/nift_cards/DTCTHANKS/start 0:00 - Introduction 1:20 - NIFT Networks Overview 6:15 - Ideal Brand Partnerships 11:45 - Expanding to Canada 19:45 - Exclusive NIFT Promo Code Hashtags: #CustomerAcquisition #DTCBrands #NIFTNetworks #GiftingExperience #ExclusivePromo Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! I'm Eric Dyck, your host for this enlightening episode, and if you've ever pondered about the intersection of form, function, fragrance, marketing, and modern entrepreneurship, you're in the right place. https://nezcare.com Today, we're diving deep into the world of Nez - a revolutionary deodorant brand that's been making waves in the beauty industry. It's not just about masking your odor, it's about layering your fragrance, elevating your mood, and confidently stepping out. But Nez is not only about the product - it's about the philosophy and the drive behind it. Joining us is the indomitable Sherry Jhawar, the mastermind behind Nez. Our conversation will enlighten you on: The Transformation of Advertising in the Digital Age: From traditional TV spots to decentralized platforms, discover how brands are adapting and evolving in the world of digital. User-Generated Content (UGC): Why is UGC the hidden goldmine for brands, and how can businesses leverage this often-underutilized tool for maximum impact? The Rise of Micro-Influencers: Big celebrities are not always the answer. Learn how rising stars and authentic voices can be a game-changer for brand narratives. Optimizing Paid Media: Discover insights into the fast-paced world of paid advertising, and learn about the strategies that have catapulted brands to the forefront. So, whether you're an aspiring entrepreneur, a marketing guru, or just curious about the world of beauty and its innovative marketing trends, this episode promises valuable insights and actionable takeaways. Let's dive in! Timestamps: 0:00 - Introduction 2:23 - Unleashing the Potential of User-Generated Content 12:40 - Evolution of Advertising in the Digital Age 18:10 - Strategically Allocating $50,000 for Growth 26:30 - The Power of Creative Strategy in Ads Hashtags: #UGCMarketing #InfluencerMarketing #DigitalAdvertising #BrandGrowth #CreativeStrategy Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast I'm Eric Dyck. Today I'm thrilled to share the fireside chat from our last Vancouver DTC Meetup. We catch up with BC's first couple of footwear, on their retail expansion, their product roll outs, as well as the best offer they've ever run... Don't miss this one, and don't miss our next event! Timestamps: 00:00: Introduction to Vessi and its founders 05:10: The power of offering customized experiences with AI 12:45: Vessi's journey into the world of outer gear 21:20: Creating personalized chatbots for influencers and creators 28:45: Growth channels in 2023: Meta, TV, and catalog marketing Hashtags: #FootwearInnovation #AIInRetail #DirectToConsumer #GrowthStrategies #StartupSuccess Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video