DTC Podcast

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! I'm Eric Dyck, your host for this enlightening episode, and if you've ever pondered about the intersection of form, function, fragrance, marketing, and modern entrepreneurship, you're in the right place. https://nezcare.com Today, we're diving deep into the world of Nez - a revolutionary deodorant brand that's been making waves in the beauty industry. It's not just about masking your odor, it's about layering your fragrance, elevating your mood, and confidently stepping out. But Nez is not only about the product - it's about the philosophy and the drive behind it. Joining us is the indomitable Sherry Jhawar, the mastermind behind Nez. Our conversation will enlighten you on: The Transformation of Advertising in the Digital Age: From traditional TV spots to decentralized platforms, discover how brands are adapting and evolving in the world of digital. User-Generated Content (UGC): Why is UGC the hidden goldmine for brands, and how can businesses leverage this often-underutilized tool for maximum impact? The Rise of Micro-Influencers: Big celebrities are not always the answer. Learn how rising stars and authentic voices can be a game-changer for brand narratives. Optimizing Paid Media: Discover insights into the fast-paced world of paid advertising, and learn about the strategies that have catapulted brands to the forefront. So, whether you're an aspiring entrepreneur, a marketing guru, or just curious about the world of beauty and its innovative marketing trends, this episode promises valuable insights and actionable takeaways. Let's dive in! Timestamps: 0:00 - Introduction 2:23 - Unleashing the Potential of User-Generated Content 12:40 - Evolution of Advertising in the Digital Age 18:10 - Strategically Allocating $50,000 for Growth 26:30 - The Power of Creative Strategy in Ads Hashtags: #UGCMarketing #InfluencerMarketing #DigitalAdvertising #BrandGrowth #CreativeStrategy Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast I'm Eric Dyck. Today I'm thrilled to share the fireside chat from our last Vancouver DTC Meetup. We catch up with BC's first couple of footwear, on their retail expansion, their product roll outs, as well as the best offer they've ever run... Don't miss this one, and don't miss our next event! Timestamps: 00:00: Introduction to Vessi and its founders 05:10: The power of offering customized experiences with AI 12:45: Vessi's journey into the world of outer gear 21:20: Creating personalized chatbots for influencers and creators 28:45: Growth channels in 2023: Meta, TV, and catalog marketing Hashtags: #FootwearInnovation #AIInRetail #DirectToConsumer #GrowthStrategies #StartupSuccess Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Learn how to maximize your road to Q4 with this episode. Topics include strategies for Black Friday, lead generation, creating effective landing pages, and sales timelines. Discover how to build urgency, grow your email list, and create exclusive offers that will catch customers' attention during the holiday season.

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I'm Eric Dyck. Today, we're privileged to have a conversation with Reza Khadjavi, the driving force behind Motion—a game-changing platform tailored for experienced media buyers looking to harness the combined might of creativity and data. https://motionapp.com In this enlightening chat, we delve into: How the evolving intricacies of Facebook's advertising algorithm impact strategies for veteran media buyers. The rise and significance of the 'creative strategist'—that rare breed who marries artistic flair with data-driven acumen. The contentious discourse around creative metrics: Are they the bedrock of insightful campaigns or just shiny distractions? Whether you're navigating the choppy waters of ad algorithms or striving to balance art with analytics, this episode promises actionable insights to refine your playbook. Let's get into it! Timestamps: 00:00 Introduction 02:30 The Importance of Creative Strategy 08:50 Role of a Creative Strategist 15:30 Trends in Advertising 28:45 Creating Unicorns in Your Company Check out the Creative Summit Here---> https://motionapp.com/creative-strategy-summit Hashtags: #DigitalMarketing #CreativeStrategy #AdvertisingTrends #CreativeStrategist #Unicorns Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler. Today we're diving deep on Amazon's quagmire with the FTC, as well as their new prime video placements with Rob and Clifford from Pilothouse Amazon. Stick around for riveting commentary on: FTC vs Amazon - How can anyone call Amazon Anti Consumer? Profitability on Amazon - Is it actually less profitable? New Prime Video Ad Inventory A/B Testing for Every Image Timestamps: 00:00: Introduction 02:30: A/B Testing for Listing Images 05:45: Prime Video Ads on Amazon 09:20: FTC Investigation into Amazon 12:50: Myth of Amazon's Profitability Hashtags: #AmazonAdvertising #ABTesting #PrimeVideoAds #FTCInvestigation #EcommerceStrategies Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Larissa, founder of a unique pillow brand, shares her journey and challenges in creating a premium product. Topics include: finding the perfect pillow, target audience shift, organic growth, retail partnerships, honesty in product claims, future of marketing, lessons as a solo founder.

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Rux is one of our favorite brands. For Christmas last year we all got Rux Totes, and they instantly became our favorite travel bag. Rux's founder, Jamie Bond is a fellow BC entrepreneur, a frequenter of our events. This podcast covers the 4 part Campaign Confidential article series that DTC Published early this year about their wild Q4 Success. Perfect timing to set the stage for Q4 2024. This one was one of our top listented to AKNF podcasts and with good reason. It covers the step by step Pilot Test process we use to uncover new audiences and scale every brand we work with. Get RUX in your life ➝ https://rux.life Work with the Pilot Program ➝ https://www.pilothouse.co/get-in-touch We covered some of this material on DTC Newsletter's 4 part "Campaign Confidential" series where we transparently reported every winning strategy we employed to scale Rux to crazy new heights. You'll hear deep dive value on: The Pilot Test and how to do it to uncover audiences who didn't even know they needed your product Offer testing and the key learnings we made ahead of Q4, like sitewide discounting Lead generation and why you should still optimize for sales Turning customers and creators into brand story tellers, using the angles that you already know work Get RUX in your life ➝ https://rux.life Work with the Pilot Program ➝ https://www.pilothouse.co/get-in-touch Timestamps: 00:00 - Introduction to Ruck Systems 02:15 - Building a Community with Ruck Storytellers 04:35 - Leveraging Storyteller Content for Multiple Channels 07:10 - Lessons Learned in Q4 and the Role of Quantity Discounting 09:45 - The Impact of PR and Niche Overlanding Market 12:30 - Ongoing Lead Generation Strategies 14:55 - Ruck Systems' Goal: Getting Rucks on Mars Hashtags: #RuckSystems #MarketingStrategies #BlackFridaySuccess #LeadGeneration #PRStrategies #NicheMarket #DTCPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Today, we're diving into the enchanting world of Moss Amigos, America's favorite new class pet. Join us as Jared Oliva, the mind behind this beloved brand, shares the ups and downs of bringing these moss ball companions into the spotlight. This episode is rich with insights for those navigating the challenging yet rewarding waters of modern marketing in 2023. Listen in to discover: The unexpected challenges and twists tied to TikTok's ever-evolving algorithm, and why authentic resonance is more crucial than ever. How adding a hat to a moss ball not only personified these companions but sparked an exciting new product line for Moss Amigos. The ingenious use of precious minerals that opened up fresh avenues and market opportunities for the brand. The fascinating origin story: How does one even think of creating a moss ball akin to Japan's renowned Marimo? And why? The most intriguing queries about these companions: from why they float (or don’t) to their gender mysteries. Stay with us for an engaging exploration into the world of Moss Amigos, and pick up some valuable marketing wisdom along the way." Timestamps: 00:00 - Introduction 02:35 - Moss Amigos as Class Pets 05:18 - Exploring Marketing Strategies 08:45 - The Importance of Understanding Your Product 12:10 - Potential Celebrity Partnerships Hashtags: #MossAmigos #Houseplants #DTC #MarketingStrategies #UniqueProducts #ClassPets Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

This podcast discusses the art of creative testing, the balance between iterative and contrast testing, the importance of creative testing for Q4 success, testing urgency messaging, simple straightforward messaging, using CGC & UGC for testing, and collections style ads.

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. I'm Eric Dyck. Today, we're diving deep into the powerful trend of buyers' networks and product launching communities. Our guest, Greg Rollet, hails from the Grommet—a remarkable platform that boasts a dedicated community of 2.5 million buyers and has been instrumental in propelling innovative products into the spotlight. Until at least 2024 The Grommet has pledged to take NO FEE on any sale they refer to your site, so if you've got a product that fits that problem solving gadget category, explore their product launch network as an option to drive cost free Q4 sales! https://TheGrommet.com In our conversation, we'll explore: The exponential growth: Why communities like the Grommet have become a crucial component of successful product launches in today's market. Behind the Scenes: The strategies, challenges, and breakthroughs that define successful product launches on platforms like the Grommet. The "Network Effect" in DTC: Unraveling the significant impact of a 2.5 million-strong buyers' network on brand awareness and sales momentum. Tune in for a deep dive into the mechanics, strategies, and outcomes that characterize the transformative world of direct-to-consumer marketing. 00:00 Introduction 02:33 The mission of The Grommet: Helping shoppers discover unique and useful products 10:30 Creating an immersive shopping experience online 14:15 The gamification aspect of product launches on The Grommet 23:25 Strategies for holistic ecosystem thinking in the DTC space Hashtags: #ProductDiscovery #DTCbrands #TheGrommet #Ecommerce #HolisticEcosystem Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video