DTC Podcast

To Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, and today were chatting with Pilothouse Amazon about best practices when it comes to Amazon images, both featured and secondary! Listing images are arguably the most important creative aspect of your listing. The hero image is the first interaction someone has with your brand on Amazon, and the supporting listing images are very likely their second.  Having a hero image that grabs attention and gets the initial click, followed by listing images that create a brand experience, combat objections, and ultimately convert a customer to purchase are key to building success on Amazon. Timestamps: 00:00 - Introduction 02:10 - The Impact of Amazon Product Images 05:45 - Optimizing Hero Images for Higher Click-Through Rates 10:30 - Creating Compelling Supporting Images 15:20 - Leveraging Videos for Enhanced Conversions Hashtags: #AmazonSalesBoost #ProductImageStrategies #AmazonOptimization #DTCInsights #ECommerceSuccess Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Brandon Horoho, CMO and Co-founder of Montana Knife Company, shares the secrets behind their 1600% growth and their 8 figure product drop model. Learn about the challenges of selling to hunters and how they strategically plan out every week over a year in advance. Discover what it takes to become a bladesmith and why the average MKC customer has 2.5 knives. They also discuss their expansion into the culinary industry and their future growth plans on Amazon.

To Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and today we're chatting with Avery and Chris from Pilothouse's TikTok team about the the preparations they're making now to slay Q4 2023, as well as the ad techniques they're employing to drive better results for clients right now. - How there are really no limitations on darkposting on TikTok - How to use Display cards and why we DESPISE stickers - Lots more! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck, in today's bonus episode we chat with Kevin Liu, CEO at Numeral, Ecommerce entrepreneur, and Certified public accountant. The rare unicorn who make money and help you count it built Numeral with Y Combinator backing, to solve the simple yet headache inducing problem of multi-state ecommerce sales tax filing. As a CPA and an entrepreneur, Kevin's got a unique perspective on the DTC P/L along with why all businesses need to streamline their finances in the coming years... Putting ecommerce sales tax on auto pilot is a good start ➝ Go to NumeralHQ.com to schedule a demo and on with the show! Timestamps: 00:00 - Introduction 02:35 - Challenges of sales tax management in e-commerce 08:45 - How Numeral is modernizing sales tax compliance 15:30 - Numeral's growth journey through Y Combinator 18:10 - Kevin's financial hot take: Importance of DIY bookkeeping Hashtags: #ECommerceSalesTax #NumeralFinTech #SalesTaxCompliance #ECommerceFinancialServices #Entrepreneurship Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re getting cozy with Davie Fogarty from The Oodie, the wearable blanket brand that reported earnings of over $400 Million dollars earlier this year. https://theoodie.com/ Davie is a born entrepreneur, dedicated to constantly learning and expanding from eCommerce into both SaaS and media. Settle in for deep insights on: ▪️Hiring your own replacement and how a proper merchandising hire helped save Davie over $50 million this year ▪️Why your product and the trend it’s based on matters more than any other part of your business ▪️Davie’s biggest mistake and why catching up on retail could get the oodie closer to a billion in 2023 Get comfy, you’re not going to want to miss this one…on with the show. Timestamps: 00:00 - Introduction to Davie Fogarty and his E-commerce journey 06:20 - Navigating the challenges of scaling E-commerce brands 12:50 - UDI's product differentiation strategy and leveraging unique designs 19:15 - The power of community engagement and social media marketing 27:40 - Unlocking growth opportunities with real-time trend analysis Hashtags: #EcommerceSuccess #BusinessScaling #ProductDifferentiation #CommunityEngagement #TrendAnalysis Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and today we're completing part Two of Jordan Gordon, Retention Director at Pilothouse's three part series. Part one a few weeks back set the stage for how you're going to measure the optimizations you make using Jordan's Pristine Data Framework for finding true measures of Time to Conversion and 30 Day LTV. Our offer still stands: Book an audit at Pilothouse.co and Jordan will set up this framework for you regardless if you decide to work with us! Today we dive deep on the Welcome Sequence and lay out exactly the types of emails you want to send and at what cadence. Timestamps: 00:00: Introduction to mastering email marketing techniques 02:40: The importance of the welcome series in engaging customers 05:15: Creating a structured welcome series with merchandising and educational emails 10:30: Designing HTML emails for effective merchandising and product marketing 14:50: Crafting educational emails that address pain points and product benefits Hashtags: #EmailMarketing #PurchaseRateOptimization #TimeToBuyStrategy #WelcomeSeries #PostPurchaseSequences Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today I got to chat with Ad Tech OG Ned Samuelson – Managing Director Growth Americas at Criteo the customer acquisition & retention engine that masters the open we. Criteo’s simple yet powerful, automated advertising solution finds the right people on the open internet and social to grow your business. Across the entire customer journey, convert more customers with engaging video or display ads, and accelerate revenue with commerce media. I go way back in ad tech and display advertising, so it was fun to compare notes with Ned who came the podcast with a bunch of concrete things brands can do to improve their Q4 results...along with some very unique personal facts we get into at the end... If you want to grow your biz with Criteo, make sure you go to https://www2.criteo.com/commerce-growth Timestamps: 00:00 Introduction 02:10 Evolution of customer journeys and brand engagement 06:25 Importance of performance outcomes in marketing 10:50 Strategies for a successful Q4 and holiday season 15:30 Understanding attribution and tracking technology Hashtags: #PerformanceMarketing #MarketingStrategies #Q4Planning #CustomerJourney #AttributionModel #DTCPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today we're spilling the beans with Jordan Karcher, CEO and founder of Grounds and Hounds Coffee, the 8 figure bean brand, that donates 20% of all profit to local charities that meaningfully improve the lives of sheltered dogs. This podcast is a masterclass on stand out product branding, that creates instant affinity with their target audience. The venn diagram between dog owners, coffee drinkers has a big dollar sign in the middle of it, and that's where Grounds and Hounds lives We talk about how Jordan's used Meta ads to shift his brand's top of funnel focus from getting users to the site to explore, to getting them to make a purchase on their first visit... As well as how Grounds and Hounds uses perfectly strategized products including to grow horizontally.. Pour yourself a coffee, take a biiiig stretch, and on with the show! Timestamps: 00:00 - Introduction to Grounds & Hounds Coffee 07:45 - Building a Socially Conscious Business Model 15:50 - The Art of Brand Storytelling 31:20 - Personalization & Segmentation in Email Marketing 43:10 - The Role of Earned Media & Storytelling Hashtags: #GroundsAndHounds #EcommerceSuccess #SocialImpact #BrandStorytelling #EmailMarketing #DTCInsights Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Join Chris and Eric with special guest and rogue ex-Googler, Ben Kruger as we discuss the Google's innovators dilemma and opportunity as it relates to the roll out of AI! * The Big Catch-22- Google can't ignore the inevitable path to generative results- But how can it do this without sacrificing the publisher & advertiser ecosystem?- Odds are they'll probably attempt some kind of fence-straddling compromise. It's unclear if this is tenable. * Fresh-Squeezed Organic- No matter how it's spun, SGE is basically all bad news for web publishers- There will be less "listings" in generative answers, and less incentive for users to click through- How will publishers adapt to a world where Search becomes a less accessible channel? * Just Not Clicking- Similarly to publishers, advertisers will likely find clicks a lot harder to come by- eCPCs are almost certain to explode higher as the current demand levels chase far less inventory- How will advertisers adapt to an increasingly winner-take-all ecosystem? * Conclusion- Does The Search Box go the way of the DVD (dead), or Cable TV (diminished, but still here & part of a larger platform)?AI-Enabled Cognitive Search: Google has introduced a real-time cognitive search that combines Bard AI-synthesized content with regular Google search results. When combined with Google Shop, this feature could prove beneficial for websites and e-commerce enterprises, providing a unique selling point for Google.

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started.* Today's episode is the first of a three part series with Jordan Gordon who leads Retention at Pilothouse. In part one you'll learn why out of the box retention statistics can obfuscate key trends in your business as well as exactly how to set up your statistics so you can get a clear read on how your pre and post email flows are actually performing (and act accordingly) Parts 2 and 3 are about the actual strategies and tactics we employ for best results on your welcome and post purchase flows, so don't miss those. Follow along, and set up your stats this way, or book a meeting with Pilothouse, and we'll set it up for you on the call :D. ➝ https://pilothouse.co Timestamps: 00:00 Introduction to mastering email marketing analytics 07:00 Unveiling the limitations of native measurement systems 12:00 Crafting precise metrics for insightful analysis 18:00 Implementing email flows without sending any emails 22:00 Analyzing segments for subscriber behavior insights Hashtags: #EmailMarketing #EcommerceSuccess #AnalyticsStrategy #MarketingInsights #DataAnalysis Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video