DTC Podcast
Ep 360: The Power of the Double Tap + The Secret Tool For Instant Email Scale (And How to Use it Safely)
Dec 8, 2023
In this podcast, they discuss strategies and tactics for maximizing retention during Black Friday and Cyber Monday. They cover topics such as increasing message volume, using text-only messages, double tapping, targeting VIP and repeat buyers, pre-hero and subject line testing, optimizing revenue procession, using retention.com and Black Crow, filling the funnel early, reaching back in a safe and compliant way, preparing for 2024, turning email into a revenue engine, and coordinating with other channels. Exclusive swag is available for dedicated listeners.
27:10
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Quick takeaways
- Increase message volume to capture attention during Black Friday and Cyber Monday.
- Use text-only messages and double tapping to engage with customers.
Deep dives
Key Point 1: Testing subject lines on click-through rate and revenue per click
The podcast emphasizes the importance of testing subject lines on click-through rate rather than open rates. By analyzing the click-through rate and revenue per click, marketers can determine which subject lines drive the most traffic and revenue. It is essential to set up tests that focus on these metrics to optimize subject lines for maximum impact.
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