DTC Podcast

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we have Ben Kruger, a former Google Ads rep who transitioned to running a profitable side hustle selling microphones. Ben shares his journey from Google to becoming a DTC entrepreneur, discussing the key tactics he used to scale his business and maximize profitability. Key Insights: Transition from Google to Meta Ads: Why Ben shifted his ad strategy and the results. Cost Caps Strategy: How Ben uses cost caps to ensure profitability. Practical Learnings: The most valuable lessons Ben learned from running his own business. Listen to this episode to learn how to effectively manage ad campaigns, balance profitability and scaling, and leverage new digital marketing tactics for your own business success. Timestamps: 0:00 - Introduction to Ben Kruger 2:00 - The end goal of performance marketing 7:00 - Transitioning from Google to selling microphones 12:00 - Google Ads vs. Meta for DTC brands 17:00 - The importance of cost caps in advertising 22:00 - Using PMAX and Dynamic Search Ads effectively 27:00 - The controversy of creative metrics in marketing 32:00 - AI and future trends in DTC marketing Hashtags: #DTCMarketing #GoogleAds #MetaAds #CostCaps #BenKruger #Ecommerce #PerformanceMarketing #DigitalMarketing #PMAX #AIMarketing Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Amazon advertising experts Rob and Clifford from Pilothouse discuss the pitfalls of over-automation, the benefits of manual oversight, and the importance of deep campaign segmentation to scale effectively. They highlight the need to balance ROAS goals and target new customers for optimal performance on Amazon ads.

Michael Fisher, founder of Rotten, shares his journey of creating better-for-you candy, focusing on taste and branding. He discusses reformulation based on feedback, a go-to-market strategy with a content series and free trial program, and aims for nationwide availability to make better-for-you products cool and appealing.

Join Taylor, Nate, and Jacob from Pilothouse's Meta Ads team as they discuss mastering the Drop Model for increased sales, early Q4 planning essentials, and advanced Meta Advertising strategies. Discover insights on leveraging seasonal moments, building hype with giveaways, and adapting to increased competition and costs in Q4. Uncover key tactics for boosting ad performance and leveraging new Meta features like Advantage Plus. Get ready for Q4 success with creative updates, Facebook ad hacks, and strategic budget planning tips.

Cam Bush, Head of Advertising at HexClad, discusses the importance of consistent ad spend, post-purchase surveys, and transitioning from agency to in-house marketing. Key topics include omnichannel strategies, influencer marketing, growth strategies, and Gordon Ramsay partnership impact.

E-commerce expert Aves from Pilothouse shares tips on maximizing revenue through pre-purchase upsells. Topics discussed include anatomy of successful single SKU upsell, in-cart upsell offers, and strategies for revenue growth.

Hans Harris from BrüMate and Sam Barati from Tapcart discuss how BrüMate's mobile app drives revenue and enhances customer retention. They cover app-exclusive strategies, cost-effective engagement through push notifications, and more aggressive acquisition. Learn from BrüMate's nine-figure brand experience and practical tips on using mobile apps for DTC growth.

Van Oakes from Goat Media shares insights on running successful giveaways to reduce CAC and build community. Topics include omnichannel marketing, legal compliance, influencer partnerships, remarketing, and leveraging luxury prizes for boosting sales. Learn how strategic giveaways can drive immediate revenue and engage audiences effectively.

Join Kari from Pilothouse Google team as she breaks down the full funnel she's built on YouTube ads for Anyday Cookware. Discover the importance of organic content, retargeting strategies, and measuring top of funnel effects. Learn about transitioning between funnel stages, tailoring content, and post-purchase survey insights for YouTube success.

Kevin Gould from Glamnetic and Romain Lapeyre from Gorgias discuss scaling customer support with AI, boosting loyalty with personalized touches, and preparing for peak seasons like Black Friday. Learn how innovative customer support strategies can drive growth and satisfaction in e-commerce.